Chic Hong Kong boosts Hong Kong-Shenzhen economic dynamics
2023年5月29日 - 3:00PM
JCN Newswire
Chic Hong Kong, jointly organised by the Hong Kong Trade
Development Council (HKTDC) and the Shenzhen Municipal People's
Government, concluded successfully yesterday. The HKTDC brought
together nearly 80 exhibitors showcasing over 130 brands at the
three-day shopping festival in the Guangdong-Hong Kong-Macao
Greater Bay Area (GBA).
A flagship event of Guangdong-Hong Kong Cooperation Week, Chic Hong
Kong enabled Hong Kong brands to reach a wider consumer base and
provided them a stepping stone to the mainland market. The shopping
festival brought together nearly 80 exhibitors, of which 40% are
new to the mainland market. The 3-day event attracted 200,000
visitors, facilitating trade between and boosting consumption in
Shenzhen and Hong Kong.
Stephen Liang, Assistant Executive Director of the HKTDC, said:
"The success of Chic Hong Kong creates opportunities for Hong Kong
brands to tap into the mainland market. It also underlines Hong
Kong's commitment to deepen cooperation with the mainland and drive
high-quality development in the GBA."
The shopping festival comprised three themed exhibition areas: Chic
Living, Chic Style and Chic Taste, highlighting a diversity of
trendy products from Hong Kong.
One of the exhibitors Mr Angus Au, Co-founder & Chief Marketing
Officer of Allklear said, "Chic Hong Kong is our first attempt to
explore the Mainland China market after the resumption of normal
travel between Hong Kong and the mainland. The event gave us a
better understanding of the huge potential of healthy foods in the
mainland market and consumer preferences in the Greater Bay
Area."
Another exhibitor Ms Li, a representative from Telford said, "We
brought over 30 cases of tea, which sold out on the first night,
with some customers immediately placing orders online. Thanks to
strong social media promotion, joining this event was very
effective in raising our brand awareness and helping us test the
market response to our new products."
In addition to products, Chic Hong Kong also featured over 100
activities, such as Hong Kong artist Gigi Yim's live performance,
the grand finals of the GBA 9+2 street dance competition, a
demonstration of KamCha Hong Kong Style Milk Tea brewing, a
cappella performances, magic shows and more. Moreover, social media
influencers from Guangdong and Hong Kong, including renowned Hong
Kong vegetarian expert Mr Elvis Chan and ketogenic diet expert Ms
Hayden Leung demonstrated how to prepare healthy delicacies for
festival visitors.
The HKTDC will continue launching a series of promotional campaigns
in the GBA. The Support Scheme for Pursuing Development in the
Mainland will also organise business tours and provide training for
companies. Furthermore, the HKTDC's GoGBA one-stop platform, GBA
Centre and GoGBA business support centres provide year-round
consultation, information and business matching services for Hong
Kong and overseas businesses and help Hong Kong businesses seek
opportunities in the GBA and expand via the Hong Kong platform. The
HKTDC will continue to bring exhibitors from the GBA to Hong Kong
to seize business opportunities.
The HKTDC Transformation Sandbox (T-box), Digital Academy and
E-tailing Academy will continue to provide comprehensive business
support and training for SMEs, to help them upgrade and transform
and capture opportunities in the GBA.
Websites
- Chic HK: https://portal.hktdc.com/chic-hk/
- Media Room: http://mediaroom.hktdc.com
- Photo download: https://rb.gy/q86qk
About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body
established in 1966 to promote, assist and develop Hong Kong's
trade. With 50 offices globally, including 13 in Mainland China,
the HKTDC promotes Hong Kong as a two-way global investment and
business hub. The HKTDC organises international exhibitions,
conferences and business missions to create business opportunities
for companies, particularly small and medium-sized enterprises
(SMEs), in the mainland and international markets. The HKTDC also
provides up-to-date market insights and product information via
research reports and digital news channels. For more information,
please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc
and LinkedIn
About Create Hong Kong
Create Hong Kong (CreateHK) is a dedicated office set up by the
Government of the Hong Kong Special Administrative Region (HKSAR
Government) in June 2009 to spearhead the development of creative
industries in Hong Kong. From 1 July 2022 onwards, it is under the
Culture, Sports and Tourism Bureau. Its strategic foci are to
nurture talent and facilitate start-ups, explore markets, promote
cross-sectoral and cross-genre collaboration, and promote Hong Kong
as Asia's creative capital and foster a creative atmosphere in the
community.
Disclaimer for Hong Kong Masterpiece Gallery The Government of the
Hong Kong Special Administrative Region provides funding support to
the project only, and does not otherwise take part in the project.
Any opinions, findings, conclusions or recommendations expressed in
these materials/events (or by members of the project team) are
those of the project organisers only and do not reflect the views
of the Government of the Hong Kong Special Administrative Region,
the Culture, Sports and Tourism Bureau, Create Hong Kong, the
CreateSmart Initiative Secretariat or the CreateSmart Initiative
Vetting Committee.
Media enquiries
For media enquiries, please contact
Ruder Finn
Keylor Dai, Tel.: +86 13760604504, E-mail:
Keylor.dai@rfcomms.com
Yanice Zhong, Tel.: +86 13437822368, E-mail:
Yanice.zhong@rfcomms.com
HKTDC's Communications and Public Affairs Department
Janet Chan, Tel.: +852 2584 4369, E-mail:
janet.ch.chan@hktdc.org
HKTDC's Guangzhou and Shenzhen Office Communications & Public
Affairs Department:
Robin Chen, Tel.: +86 13829724291, E-mail:
robin.rc.chen@hktdc.org
Nora Li, Tel.: +86 13556821118, E-mail: nora.w.li@hktdc.org
Cherry Lin, Tel.: +86 13459410661, E-mail:
cherry.w.lin@hktdc.org
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