Chic Hong Kong Grand Opening at COCO Park Shenzhen
2023年5月26日 - 10:00PM
JCN Newswire
Consumers in the Greater Bay Area (GBA) can look forward to
experiencing three days of fashion and stylish shopping with the
opening today of the Chic Hong Kong shopping festival. Jointly
hosted by the Hong Kong Trade Development Council (HKTDC) and the
Shenzhen Municipal People's Government, and held at the COCO Park
shopping mall in Shenzhen's Futian District, the event is the first
large-scale promotion of Hong Kong consumer goods in the GBA
following the complete lifting of border-crossing restrictions.
Nearly 80 exhibitors with over 130 Hong Kong brands, will be
showcasing "Hong Kong style" across food, lifestyle, and
fashion.
The event is organized by HKTDC GBA Centre, China Council for the
Promotion of International Trade Shenzhen Municipal Committee,
Commerce Bureau of Shenzhen Municipality, and The People's
Government of Futian District, with the support of Cyberspace
Administration of Shenzhen Municipality, PRD Council of Federation
of Hong Kong Industries, Hong Kong Chamber of Commerce in
Guangdong, Hong Kong Chamber of Commerce Qianhai, and GBA-IDA.
New opportunities in GBA; Shenzhen-Hong Kong join forces to boost
consumption
Among the distinguished guests attending the grand opening of the
Chic Hong Kong shopping festival were Mr John Lee, Chief Executive
of the Hong Kong Special Administrative Region; Mr Qin Weizhong,
Mayor of the Shenzhen Municipal Government; Mr Zeng Pai, Standing
Committee Member of the CPC Shenzhen Municipal Committee; Mr Gao
Shengyuan, Secretary General of Shenzhen Municipal People's
Government; Dr Peter K N Lam, Chairman of the HKTDC; and Ms
Margaret Fong, Executive Director of the HKTDC.
In his welcome address, Dr Peter K N Lam highlighted the council's
long-standing commitment to helping Hong Kong enterprises expand
their presence in the Chinese mainland.
"With the complete lifting of border-crossing restrictions earlier
this year, the economic recovery in the Greater Bay Area has gained
strong momentum, and the two-way passenger flow between Shenzhen
and Hong Kong continues to increase, demonstrating the new progress
in their integration. Seizing the favourable momentum, the Chic
Hong Kong shopping festival was conceived and chosen to be held in
Shenzhen, a city with a robust fashion consumer market, to promote
Hong Kong's high-quality brands and product designs to consumers in
the Greater Bay Area and mainland cities, and to drive the
development of the domestic circulation economy and intra-regional
exchanges within the Greater Bay Area."
The HKTDC also plans to assist Hong Kong enterprises in connecting
with new media and new retail channels through the GoGBA one-stop
platform and the Mainland Development Support Scheme, enabling them
to establish their brands through innovative models and expand
their domestic sales market.
Explore the best of HK brands in one place.
The Chic Hong Kong shopping festival comprises three themed
exhibition areas: Chic Living, Chic Style, and Chic Taste. These
areas are situated in the Outdoor Star Plaza on Floor B1, the
indoor atrium on L1, and just outside the venue. Products on show
encompass a wide range, including consumer electronics and
technology products, smart home goods, fashionable clothing and
accessories, as well as food, beverages, and health products. Among
the nearly 80 exhibitors, 40% are making their debut in the
mainland market, using this event as a springboard to establish
business ties.
The event features Hong Kong brands and "chic" items based on
innovation, sustainable design, green and healthy living, original
design and other trendy elements, like Hong Kong food technology
startup Allklear's drinkable nutritional salad, Koofy Development's
Surfwheel smart electric skateboard, sustainable brand
iFarmaissance's plant-based vegan leather handbag series, and
KIBO's eco-friendly leather casual shoes.
Hong Kong's highly-rated fashion design prowess is also on display
with fashion clothing brand SPARKLE COLLECTION, home furnishing
brand JARDIN DES FONTAINES, and professional ceramic tableware
brand Loveramics showcasing their creativity. The shopping festival
also gathers a collection of widely recognized classic Hong Kong
brands, like Chow Sang Sang, Chow Tai Fook, Kee Wah, Kampery, Four
Seas, Lee Kum Kee, and Pat Chun, all exhibiting iconic products and
newly launched items.
During the festival, the HKTDC will concurrently host the Hong Kong
Masterpiece Gallery. Sponsored by Create Hong Kong of the Hong Kong
SAR Government, the exhibition will feature 13 emerging Hong Kong
designers and over 20 exceptional or award-winning products to
emphasise the strengths and benefits the city's design and creative
industries can offer.
Celebrities and influencers join for a spectacular on-site
experience.
At the opening ceremony, Hong Kong's rising star Gigi Yim Ming-hay
delivered a passionate performance, setting the stage for three
days of fun, music, magic and much more.
Altogether, over 100 activities will be open to the public
including the grand finals of the "9+2" street dance competition, a
surprising demonstration of KamCha Hong Kong Style Milk Tea
brewing, acapella performances, freestyle basketball displays,
close-up magic shows, a parade featuring stilt-walking magicians,
flash mobs, energetic hip-hop performances, and portrait
painting.
HKTDC has invited a number of social media influencers from
Guangdong and Hong Kong to join and support the event with daily
live-streaming about what the event has to offer consumers and
features on their personal favourite products. Renowned Hong Kong
vegetarian expert Elvis Chan and ketogenic diet expert Hayden Leung
will also be there to share some ideas on how to prepare healthy
delicacies.
There is also a not-to-be-missed immersive space at the venue where
visitors can surround themselves in Hong Kong's vibrant culture
through light and shadow using the latest projection-based
technology.
Rewards, offers and prizes
The Chic Hong Kong Shopping Festival has also lined up a host of
enticing offers and prizes to make sure everyone enjoys a memorable
and rewarding experience. HKTDC has launched a city-wide
promotional campaign to attract as many people as possible to the
event.
Shenzhen residents can take part in topic discussions on Dianping
(a popular review platform) and use the hashtag #HongKongNewTrend
to have a chance to win a 50 RMB e-voucher.
There will also be exciting perks at the show like check-in rewards
and shopping incentives. Consumers who spend 100 RMB or more at the
Chic Hong Kong booths can enter a daily lucky draw, where an
impressive array of rewards awaits lucky participants.
Chic Hong Kong
- Date: 26-28 May, 2023 (Friday to Sunday)
- Location: COCO Park, Futian District, Shenzhen (the Outdoor Star
Plaza on Floor B1, the indoor atrium on L1, and outdoors)
- Opening hours: 10:00 to 22:30 (May 26-27); 10:00 to 22:00 (May
28)
- Entrance Fee: Free
- Scan the mini-program QR code for more information:
https://tinyurl.com/24h3t3hc
- WeChat Store: https://tinyurl.com/dtuu6s8m
- Hosts: Hong Kong Trade Development Council (HKTDC); the Shenzhen
Municipal People's Government
- Organisers: HKTDC GBA Centre; China Council for the Promotion of
International Trade Shenzhen Municipal Committee; Commerce Bureau
of Shenzhen Municipality; and The People's Government of Futian
District
- Support Units: Cyberspace Administration of Shenzhen
Municipality; PRD Council of Federation of Hong Kong Industries;
Hong Kong Chamber of Commerce in Guangdong; Hong Kong Chamber of
Commerce Qianhai; and GBA-IDA
- Executive unit: The Shenzhen International Chamber of
Commerce
Websites
- Chic HK: https://portal.hktdc.com/chic-hk/
- Media Room: http://mediaroom.hktdc.com
- Photo Download: https://bit.ly/42dtoWy
About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body
established in 1966 to promote, assist and develop Hong Kong's
trade. With 50 offices globally, including 13 in Mainland China,
the HKTDC promotes Hong Kong as a two-way global investment and
business hub. The HKTDC organises international exhibitions,
conferences and business missions to create business opportunities
for companies, particularly small and medium-sized enterprises
(SMEs), in the mainland and international markets. The HKTDC also
provides up-to-date market insights and product information via
research reports and digital news channels. For more information,
please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc
and LinkedIn
About Create Hong Kong
Create Hong Kong (CreateHK) is a dedicated office set up by the
Government of the Hong Kong Special Administrative Region (HKSAR
Government) in June 2009 to spearhead the development of creative
industries in Hong Kong. From 1 July 2022 onwards, it is under the
Culture, Sports and Tourism Bureau. Its strategic foci are
nurturing talent and facilitating start-ups, exploring markets,
promoting cross-sectoral and cross-genre collaboration, and
promoting Hong Kong as Asia's creative capital and fostering a
creative atmosphere in the community.
Disclaimer for Hong Kong Masterpiece Gallery The Government of the
Hong Kong Special Administrative Region provides funding support to
the project only, and does not otherwise take part in the project.
Any opinions, findings, conclusions or recommendations expressed in
these materials/events (or by members of the project team) are
those of the project organisers only and do not reflect the views
of the Government of the Hong Kong Special Administrative Region,
the Culture, Sports and Tourism Bureau, Create Hong Kong, the
CreateSmart Initiative Secretariat or the CreateSmart Initiative
Vetting Committee. To view press releases in Chinese, please visit
http://mediaroom.hktdc.com/tc
Media enquiries
For media enquiries, please contact
Ruder Finn
Keylor Dai, Tel.: +86 13760604504, E-mail:
Keylor.dai@rfcomms.com
Yanice Zhong, Tel.: +86 13437822368, E-mail:
Yanice.zhong@rfcomms.com
HKTDC's Communications and Public Affairs Department
Janet Chan, Tel.: +852 2584 4369, E-mail:
janet.ch.chan@hktdc.org
HKTDC's Guangzhou and Shenzhen Office Communications & Public
Affairs Department:
Robin Chen, Tel.: +86 13829724291, E-mail:
robin.rc.chen@hktdc.org
Nora Li, Tel.: +86 13556821118, E-mail: nora.w.li@hktdc.org
Cherry Lin, Tel.: +86 13459410661, E-mail:
cherry.w.lin@hktdc.org
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