Eccentric Engine launches Virtual Retail Cloud at NADA 2023
2023年1月27日 - 12:00AM
JCN Newswire
Eccentric Engine (Eccentric Inc.), a 3D visualization platform
company and home to top automotive brands in India in their digital
transformation journey, is gearing up to deliver 'Virtual Retail
Cloud', its flagship offering, to U.S. auto dealerships from
January, 2023.
Eccentric Engine is now registered as Eccentric Inc. in the U.S.
(Eccentric Engine in India) and plans deep investment in industry
agnostic virtual tools, which are being deployed for the U.S.
automotive retail market this month. The first showcase of their
new metaverse tech will be at North American Dealer Association
(NADA) 2023, Booth #6711, from January 26-29.
Varun Shah, Co-Founder and CEO Eccentric Engine said, "We are
excited about the growth path of Eccentric Engine and transforming
the company into a global player. We look forward to extending the
best of virtual retailing to our OEM & Dealer partners across
the world. By virtue of Virtual Retail Cloud, we welcome new car
dealers across North America to adopt a scalable and cutting-edge
retail experience."
The U.S. market is experiencing a wave of concepts in automotive
retail metaverse, of which, several concepts were featured at the
2023 CES in Las Vegas, NV, earlier in the month. At the 2023 NADA
Show, Eccentric Engine will demonstrate ready-to-use Virtual
Retailing solutions encompassing 3D and AR-VR that can be deployed
at scale for North American dealerships.
Shah added, "Over the past year, I met a diverse group of global
dealers, spent time onsite to understand global dealership models,
customer expectations and the gaps that existed. The dealers had
broken experiences, and wished to provide a one-stop solution to
their prospects to enable a faster and intelligent purchase
decision. Unlike other technology companies, we have honed the
expertise to deploy and measure at scale."
Eccentric Inc. has signed two new customers in the Bay Area,
Stevens Creek VW (American Motors Group) and Dublin Cadillac
(California Automotive Retailing Group). The 3D platform will allow
dealerships to design unique virtual retail interfaces to help
buyers explore cars in an immersive experience and make an informed
decision.
Joe Castelino, Fixed Operations Director, Stevens Creek VW
(American Motors Group), remarked "Being in the heart of Silicon
Valley, technology is a way of life for our customers. We are
excited to partner with Eccentric Engine to offer an engaging and
decisive retail journey for our customers. Their rich expertise in
automotive digitalization spans a decade and we are looking forward
to build together a transformative customer journey. The shift from
multi-click, multi-page experience to a single seamless virtual
interface, from 2D to 3D, is what excites us."
Eccentric Engine plans to leverage the millions of interactions it
registers on its platform to obtain unique customer insights and
build several use cases. Included on the roadmap for Virtual Retail
cloud services:
- Develop and build an exclusive 3D warehouse for quick deployment,
reducing OEM dependency.
- Offering capabilities to create virtual experiences such as a
no-code platform to develop virtual journeys.
- Robust back-end analytics that will offer deep insights on buyer
preferences.
- Actively syndicate intelligence from deployments to dealerships
& OEMs around the world.
Jessie Dosanjh, President, Dublin Cadillac (California Automotive
Retailing Group), stated, "We pride ourselves in being a
progressive and trusted group. Cadillac is a luxury brand and we
are excited to bring to our customers premium digital shopping
experiences through our new partner Eccentric Engine. Thanks to
their capabilities, our buyers will be more confident about their
purchase. We look forward to having virtual retailing capabilities
on our website and within our store premises."
"The Virtual Retailing Cloud ecosystem will be a game changer
empowering buyers across the world. We are proud of our
partnerships in USA, Japan, South Africa and Indonesia already
enabling this," concluded Shah.
A McKinsey Automotive report estimates that more than 25% of the
current US$ 3 trillion new cars market is set to go virtual by 2025
globally. By 2025, more than 100 million interactions will be
powered by Eccentric Engine.
About Eccentric Engine
Founded in 2012, Eccentric Engine is a pioneer in Automotive
Visualization. Its Virtual Retail suite of proprietary solutions,
including One 3D Visualisation, Experience Manager and Conceirge,
delivers seamless omnichannel experiences, enabling customers to
'show better and sell faster' on the web and empowering consumers
with informed and smarter buying decisions. Eccentric Engine has
built virtual 3D models for clients including Tata Motors, Maruti
Suzuki, MG, Renault-Nissan, Toyota and Citroen. Please visit
https://eccentricengine.com.
For Enquiries:
Varun Shah, CEO Eccentric Engine,
San Ramon, CA, varun@eccentricengine.com
Deeptie Sethi, deeptie@vividenterprises.com
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