As Mentor by eDriving Passes 3.5 Billion Miles Driven, Analysis Confirms Program's Ability to Reduce Risky Driving Behaviors
2023年1月26日 - 09:00PM
JCN Newswire
eDriving's digital driver safety program, Mentor(SM), featuring
the FICO(R) Safe Driving Score, helps risky drivers become safer
behind the wheel in just six months - and further improves
behaviors over longer periods of time - according to findings from
an analysis of the program. The analysis was performed after the
program reached the milestone marking 3.5 billion miles driven in
Spring 2022.
The eDriving study identified the initial risk level of active[1]
business drivers using the Mentor app (i.e., Very High Risk, High
Risk, Medium Risk, Low Risk or Very Low Risk[2]), based on their
first month's FICO Safe Driving Score - a score derived from
smartphone-based driving behavior telematics. It then measured
progress[3] over periods of six months, 12 months, and 18 months of
using the app.
Over a six-month period, those initially categorized as Very High
Risk or High Risk experienced up to a 51% increase in their FICO
Safe Driving Score, moving them up into the Medium Risk category.
Over a longer period of 18 months, those initially categorized as
Very High Risk or High Risk experienced an even greater average
increase in their FICO Safe Driving Score of up to 70%, moving them
up into the Low Risk category.
While FICO Safe Driving Score improvement was the most significant
for drivers who were initially identified as Very High Risk or High
Risk, those identified as Medium Risk also improved, and Low-Risk
drivers maintained their good performance levels.
The study also showed there was a significant decrease in the
negative driving behaviors measured by Acceleration, Braking,
Cornering, Phone Distraction, and Speeding events for business
drivers using Mentor's patented approach involving driver scoring,
eLearning, gamification, and coaching.
Speeding Reduction
- Over a six-month period, those initially categorized as Very High
Risk or High Risk experienced up to a 57% decrease in Speeding
events.
- Over a period of 18 months, those initially categorized as Very
High Risk or High Risk experienced up to an 85% decrease in
Speeding events, confirming a sustained improvement in driver
behavior when using the Mentor app over a longer period.
Distraction Reduction
- Over a six-month period, those initially categorized as Very High
Risk or High Risk experienced up to a 60% decrease in Distraction
events.
- Over an 18-month period, those initially categorized as Very High
Risk or High Risk experienced up to an 88% decrease in Distraction
events, again demonstrating a significant and sustained improvement
in driver behavior when using the multi-faceted Mentor program over
a longer period.
Other significant findings:
- Mentor use showed a reduction of in-vehicle calls among Very
High-Risk or High-Risk drivers by up to 53% over a six-month period
and 85% over 18 months. Phone manipulations (i.e., texting or
handling the phone while driving) were reduced among these risky
drivers by up to 62% over 6 months and 89% over 18 months.
- Over a six-month period, those initially categorized as Very High
Risk or High Risk experienced up to a 62% decrease in Hard
Acceleration, Hard Braking and Hard Cornering events, with up to an
89% decrease over 18 months.
"Mentor was designed from the ground up to support our global
clients who made the safety of their employees driving for work
purposes a strategic imperative," said Ed Dubens, Founder and CEO
of eDriving. "Over 20 years of driver risk management combined with
the FICO Safe Driving Score, delivers the perfect combination of
leading and lagging indicators to help Mentor proactively identify
the most at-risk drivers for further support and coaching. 3.5
Billion Mentor miles later, it is incredible to see how quickly we
have been able to turn smartphones from villains into catalysts for
positive change that can save the lives of not just drivers, but
also those they share the road with including pedestrians and
cyclists."
Launched globally in 2018, Mentor by eDriving is used by
organizations around the world to help improve driver behavior
among employees driving for work purposes, and has been shown to
reduce collisions by up to 67%. The digital program uses smartphone
sensors to collect and analyze data on the driving behaviors most
predictive of risk. These include Acceleration, Braking, Cornering,
Speeding, and Phone Distraction, one of the biggest threats to road
safety today.
Through eDriving's partnership with industry analytics leader FICO,
driver on-road performance is converted into an individual FICO
Safe Driving Score, which has been validated to help predict the
likelihood of a driver being involved in a collision. Personalized
insights are provided privately to drivers after each trip, showing
both positive and negative driving events and exactly where they
occurred. Additionally, engaging, interactive micro-training
modules are delivered directly to the driver in-app to help
promptly remediate identified risky behaviors. At the time of the
3.5B mile analysis, over 7.7 million eLearning modules had been
viewed by Mentor users. Gamification and rewards are also employed
by Mentor to promote driver engagement and friendly competition,
while coaching support is included to help sustain behavior
improvements over time.
"The FICO Safe Driving Score continues to provide a consistent and
objective measure of driver risk," said Rachel Bell, Vice President
of Scores and Analytics at FICO. "We are pleased to see that the
FICO Safe Driving Score continues to help organizations keep their
drivers safe and limit risks on the road."
About Solera
Solera is the global leader in vehicle lifecycle management
software-as-a-service, data, and services. Through four lines of
business - vehicle claims, vehicle repairs, vehicle solutions and
fleet solutions - Solera is home to many leading brands in the
vehicle lifecycle ecosystem, including Identifix, Audatex,
DealerSocket, Omnitracs, LoJack, Spireon, eDriving/Mentor, Explore,
cap hpi, Autodata, and others. Solera empowers its customers to
succeed in the digital age by providing them with a "one-stop shop"
solution that streamlines operations, offers data-driven analytics,
and enhances customer engagement, which Solera believes helps
customers drive sales, promote customer retention, and improve
profit margins. Solera serves over 300,000 global customers and
partners in 100+ countries. For more information, visit
www.solera.com.
About eDriving
eDriving, a Solera company, helps organizations around the world
improve safety, reduce injuries, license violations, carbon
emissions, and total cost of fleet ownership through its patented
digital driver risk management programs. These include the Mentor
by eDriving(SM) smartphone app with FICO(R) Safe Driving Score; the
patented, five-stage Crash-Free Culture(R) risk reduction program;
and the Virtual Risk Manager(R) platform, all designed to work
together within a privacy-first, data-secure environment that
supports drivers and their managers every step of the way. eDriving
is the digital driver risk management partner of choice for many of
the world's largest organizations, supporting over 1,200,000
drivers in 125 countries. Over the past 25 years, eDriving's
research-validated programs have been recognized with over 125+
awards around the world. For more information, visit
www.edriving.com.
Press contact, eDriving:
Sheila Leverone
press@edriving.com
About FICO
FICO (NYSE:FICO) powers decisions that help people and businesses
around the world prosper. Founded in 1956, the company is a pioneer
in the use of predictive analytics and data science to improve
operational decisions. FICO holds more than 200 US and foreign
patents on technologies that increase profitability, customer
satisfaction and growth for businesses in financial services,
telecommunications, health care, retail, transportation and supply
chain, and many other industries. Using FICO solutions, businesses
in more than 120 countries do everything from protecting 2.6
billion payment cards from fraud, to helping people get credit, to
ensuring that millions of rental cars are in the right place at the
right time. Learn more at https://www.fico.com/.
Press contact, FICO:
Julie Huang
press@fico.com
+1 925-405-7803
[1] At least one trip per month
[2] FICO(R) Safe Driving Scores were initially categorized as
Risky, Poor, Average, Good and Great. These were updated to the new
corresponding categories on July 29, 2020.
[3] Analysis used data from trips classified as 'Business' only (no
'Passenger' or 'Personal' trips)
Mentor Product Sheet
https://www.edriving.com//wp-content/themes/edriving/images/pdf/ProductSheets/mentor_ENT_product_sheet.pdf
SOURCE: eDriving
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