Seiryoku Zenyo, Jita Kyoei Spirit is Fundamental to Value Creation
Those in power have a choice, whether to use that power for
their own benefit at the expense of all others or to use that power
to help society constantly improve for the betterment of all. Based
on which of these choices they make, the social impact of their
efforts will change drastically.
As the world faces increasingly complex challenges, the belief that
one country, company or individual should win at the expense of
others continues to be at the heart of our collective thinking
about competition. But what if there was a different way?
"The Japanese martial arts, or "Bu-do" in Japanese, are different
from traditional sports, because their ultimate goal is to build
the character of those who practice," said Yoshie Sugai, Founder of
Chiseikan Dojo in Kyoto, Japan. "In doing so, Budo was created to
nurture leaders who can lead society toward prosperity and peace,
rather than dominating others for individual gain."
Yoshie Sugai will present these ideas as part of a larger panel
discussion on value creation and sustainability, convened by the
Value Research Center (VRC) at Doshisha University for the United
Nations General Assembly 77 (UNGA77) Science Summit on Monday,
September 26th from 09:00 - 11:30 AM EST.
Sugai will speak in the final panel of the "Valuing Value: How any
organization can measure stakeholder value" session. She will
include insights into the role of "Do" within Japanese culture, and
how the actual application of "Seiryoku Zenyo, Jita Kyoei"
principles by Minoru Mochizuki-sensei led to unexpected positive
results for hundreds of thousands of people. She hopes to spark
similar applications of this philosophy, and the fullest use of our
energy for the mutual benefit of our communities, societies and
"The idea that those in power have a responsibility to foster
prosperity across all of their stakeholders is at the heart of what
the VRC will be presenting at this year's UNGA Science Summit,"
said Dr Masato Yamazaki, Professor Emeritus at Aquinas College in
"Yoshie Sugai-sensei's introduction of the philosophy of 'Seiryoku
Zenyo, Jita Kyoei' from Jigoro Kano, the founder of Judo, and his
student and founder of Yoseikan Budo, Minoru Mochizuki, is
critically important to anyone who is serious about value creation
in business or government. Without the moral and ethical foundation
that Yoshie will introduce, value creation efforts are bound to
Free registration for the UNGA77 Science Summit, and further
information on the Valuing Value workshop are available at
About Chiseikan Dojo (Aikido in Kyoto)
Chiseikan Dojo was founded in Kyoto Japan in April 2021. It is
built upon a foundation of Aikido which integrates techniques and
forms from other Japanese martial arts including karate, judo,
jujutsu, and iaido. Chiseikan Dojo also teaches the underlying
philosophy of the Japanese martial arts to all students, including
children and adults.
Chiseikan Dojo teaches the Nenshinryu Budo style which was founded
by Toru Kinefuchi-sensei, a live-in student of Minoru
Mochizuki-sensei, who held advanced black belts in multiple
Japanese martial arts styles and was awarded the French Legion
d'Honneur for spreading the martial arts throughout France.
Visit online www.aikidoinkyoto.com, or Email:
Source: Chiseikan Dojo, Aikido in Kyoto
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