Organised by the Hong Kong Trade Development Council (HKTDC),
the HKTDC Food Expo, HKTDC Home Delights Expo, HKTDC Beauty &
Wellness Expo, and HKTDC Hong Kong International Tea Fair kicked
off today at the Hong Kong Convention and Exhibition Centre
(HKCEC). In addition, the International Conference of the
Modernization of Chinese Medicine and Health Products (ICMCM),
organised by the Modernized Chinese Medicine International
Association (MCMIA), together with the HKTDC and eight scientific
research institutions, runs concurrently on 11 and 12 August. Guest
of honour Paul Chan, Financial Secretary of the Hong Kong Special
Administrative Region (HKSAR), officiated at this morning's opening
ceremony for the concurrent fairs, joined by Dr Peter K N Lam,
Chairman of the HKTDC, and Margaret Fong, Executive Director of the
HKTDC.
Welcoming guests to the fairs, Dr Lam said: "Featuring a wide
variety of quality products, these concurrent events highlight Hong
Kong's reputation as Asia's gourmet paradise and lifestyle hub. The
fairs also present an opportunity for over 1,000 local and global
exhibitors to tap the tremendous buying power of Hong Kong
consumers and buyers. In addition, I would like to thank the HKSAR
Government for supporting the exhibitors through the Convention
& Exhibition Industry Subsidy and the SME Export Marketing
Fund. In challenging times, this support is invaluable to help
exhibitors make use of our fairs to expand their buyer and customer
base."
Food Expo (11-15 August): A global culinary journey
The 32nd edition of the Food Expo features the Public Hall, Gourmet
Zone and Trade Zone to showcase the finest international cuisines.
The Public Hall, which stays open throughout the five-day fair,
presents a global selection of food items. These include Food Expo
debutant Musang King durian snowy mooncake (booth: 1D-A18), the
KiKi Moon Custard Mooncake Collection, plus sauces and tea blends
from the popular Taiwanese restaurant KiKi Noodle Bar (KiKi Tea)
(booth: 1A-A01), vegetarian crab cakes crafted with a proprietary
blend of plant-based proteins (booth: 1E-A28), and the city's
bestselling hormone-free partridge (booth: 1B-B02). Besides, the
Premium Food Zone in the Public Hall features quality foods offered
by more than 20 renowned brands, including Maxim's, Tai Pan,
Nissin, Sau Tao, Tao Ti, WH Group, BGS and On Kee Dry Seafood.
In addition, three mainland Chinese pavilions participated through
local representatives, including the Agricultural Trade Promotion
Center of the Ministry of Agriculture and Rural Affairs, the
Guangxi Zhuang Autonomous Region, and Chongqing. Among them, the
Agricultural Trade Promotion Center of the Ministry of Agriculture
and Rural Affairs will bring high-quality local products from
Hebei, the Commerce Department of Guangxi Zhuang Autonomous Region
will display the exquisite local traditional food, Yulin Niuba. The
Chongqing Municipal Commission of Commerce will present local
snacks and hot pot seasonings.
The highly anticipated Gourmet Zone is open to the public for four
consecutive days (11 to 14 August) and features six thematic zones,
namely Asian Cuisine, Western Delicacy, Sweet Delight, Green
Palate, Coffee Avenue and an exciting new addition, Beer Cheers.
Each zone features speciality food items, including the Mazinger Z
50th anniversary limited-edition red wine (booth: 3B-F19), Aomori
Apple Jewellery Jelly from 76-year-old Japanese confectioner
Nikaido Patisserie (booth: 3B-E07), Australian Jarrah honey straws
(booth: 3C-B05), mead fermented from exquisite local longan honey
using modern wine-making technology (booth: 3C-B06), and
ready-to-eat Spanish sliced dried wagyu beef (booth: 3B-D05).
The Trade Zone, running for three days (11-13 August), features
more than 100 exhibitors and multiple group pavilions, including
several exhibitors from different provinces of Mainland China, such
as Zhejiang, Hubei and the Sichuan online pavilion. Featured
products include green plum fruit wine from Zhejiang, Wuchang rice
from Heilongjiang, Shennong honey from Hubei, and fresh Sichuan
pepper oil. The three-day exhibition is open to both industry
buyers and public ticket holders.
To celebrate the HKSAR's 25th anniversary, 13 star chefs are
invited to perform cooking demonstrations of 25 dishes. They
include Executive Chef Ho Wai-sing of The Royal Garden Chinese
Restaurant, Chinese Chef de Cuisine Ho Chun-hung of Hyatt Regency
Hong Kong, Sha Tin, Founder of Hung's Delicacies Lai Wai-hung, and
Executive Chef Will Leung of 1111 and more.
Other activity highlights at the Food Expo include:
- Culinary masterclasses on "Less Salt and Sugar" recipes to
encourage the public to develop healthy eating habits (12
August)
- Interesting tutorials and insights including the "Chinese Rice
Wine + Japanese SAKE Contest" (11 August) and "All about Single
Malt Whisky" (13 August)
- Sharing on preparation for the World Brewers Cup coffee brewing
competition along with coffee brewing tips (12 August)
- A series of seminars covering topics such as "Testing &
Certification Services in the Food Industry" (11 August), "Health
Supplement Essentials for COVID" (12 August), "Innovative Hard
Coating for Food Appliances" (12 August), "EatSmart Restaurant
Star+" (11-12 August), "Probiotics" (12 August), and "Blood Vessel
Scavenger" (14 August)
- Hosted by media veteran Jacky Chan, Chef's Dialogue features
three renowned Hong Kong chefs to share their tips on cooking,
eating and ingredient selection (13 August)
Home Delights Expo (11-15 August): Build the ideal smart home
The Home Delights Expo returns for its eighth edition in 2022 and
runs for five consecutive days. The Avenue of Delights features
nearly 40 exhibitors and several lifestyle brands, including
Towngas, ZWILLING JA Henckels, Rasonic, A-Fontane, Tiger, German
Pool, and Zhang Xiao Quan. In addition, the expo presents a variety
of innovative products, including an air purifier that uses NASA
technology (booth: 3F-E20), an acetone breathalyser with an AI
nutritionist built into the mobile app (booth: 3G-A16), an
ultra-small window cleaning robot with autonomous navigation
(booth: 3F-A12), and an EMS and heating soother with eight
connectors that can massage two body parts at the same time (booth:
3F-C18).
This year, the Hong Kong Furniture and Decoration Trade Association
pavilion is showcasing home design solutions that integrate
technology in various living situations to create the ideal home.
The Creative Corner introduces several innovative products from
more than 50 local start-ups. They include handmade wooden frame
glasses (booth: 3G-F05), a European birch grinder (booth: 3G-F02),
and an iced tea candle with a look and aroma very similar to the
popular drink (booth: 3G-F09).
Beauty & Wellness Expo (11-15 August): Maintain wellness inside
and out
The sixth Beauty & Wellness Expo features four major pavilions:
Federation of Beauty Industry (H.K.), Hong Kong Hair & Beauty
Merchants Association, International Beauty & Health General
Union, and The Cosmetics & Perfumery Association of Hong Kong
Ltd. In addition, new pavilions have been formed by the Hong Kong
China Federation of Bodybuilding & Fitness and the
International Beauty Professionals Validation Association.
The expo features a wide range of products for those looking for a
healthy lifestyle. They include Disney Trendy Colour Gel, a
soak-off gel nail polish by Korean professional brand DGEL (booth:
3E-B17), an organic juicy makeup remover made using a unique
formula (Booth: 3E-D02), a detoxification and dampness removal
supplement kit using 13 patented ingredients (booth: 3E-E11), shoe
insoles designed using biomechanical principles and sports
mechanics (booth: 3D-C13), and a portable gym that provides total
body strength training (booth: 3D-C01). In addition, diet therapy,
health and beauty expert Yoko Tsang will share the new normal for
skincare (14 August). On the same day, the Hong Kong China
Federation of Bodybuilding & Fitness will host a preview of the
2022 Hong Kong Bodybuilding & Fitness Charity Championship -
HKSAR 25 Anniversary Cup.
International Tea Fair (11-13 August): Appreciate the art of
tea
The 13th Hong Kong International Tea Fair presents a variety of
exceptional products, such as innovative Yunnan Taetea that still
retains a traditional and classic style (booth: 3B-A02), special
editions of Pu'er raw and ripe tea cakes produced in celebration of
the 25th anniversary of the establishment of the HKSAR (booth:
3B-A08), and centennial Pu'er tea and tea of ancient tree made
using century-old traditional fermentation techniques (booth:
3B-A11). There are several exciting activities at the fair
including the "KamCha Workshop, Taste of Hong Kong - HK Style Milk
Tea" (13 August), the Strength - Youth Tea Ceremony (13 August),
and an insightful sharing session on nutrition and tea therapy (12
August).
This year's Hong Kong International Tea Fair and the Food Expo's
Trade Zone are held in a brand-new exhibition model called
EXHIBITION+ that allows global buyers to conduct business through
physical exhibitions and an online platform at the same time,
further expanding their market access. Exhibitors and buyers who
cannot attend the fairs in person can actively browse
AI-recommended leads, proactively search for business partners, and
send requests for video conference meetings up to seven days in
advance of the fairs via Click2Match, the smart business-matching
platform.
ICMCM (11-12 August): Expert insights into Chinese medicine and
therapies
The Modernized Chinese Medicine International Association has
joined hands with the HKTDC and eight scientific research
institutions to present the latest International Conference of the
Modernization of Chinese Medicine & Health Products (ICMCM) on
11 and 12 August. The conference delivers invaluable information
and insights on Chinese medicine to industry participants. This
year's theme is "Innovative Drug Development and Clinical Research
in Chinese Medicine" featuring 17 keynote speakers from the United
States, Australia, Austria, Germany, Japan, Mainland China and Hong
Kong. These experts will discuss research results and share
successful cases of integrating Chinese and Western medicine. The
conference runs in a hybrid format with physical and online
sessions to facilitate the exchange of ideas among participants and
speakers. Registered Chinese medicine practitioners in Hong Kong
who join the conference can apply for the CME credits.
Supporting consumption voucher payment and fabulous lucky draw
The second phase of the Consumption Voucher Scheme was disbursed
just before the fairs. The HKTDC is encouraging participants to use
electronic payment systems at this year's fairs, with 90% of the
surveyed exhibitors accepting at least one consumption voucher
payment method for the convenience of the public. In addition, in
partnership with livestreaming platform LOOPLIVE, the newly
introduced livestreaming sessions feature key opinion leaders
(KOLs) broadcasting live about exciting products and shopping
privileges on the LOOPLIVE app during the fairs (11-15 August).
The "Buy-more-get-more Lucky Draw" is held daily during the
exhibitions with fabulous prizes, including household products,
skincare products, gourmet food, health products and fitness
classes. Spending HK$200 or more on a single receipt gives visitors
one entry into the lucky draw, with a maximum of five entries per
receipt.
The HKTDC has also launched the "August Happy Buy" website, keeping
the public updated on the latest shopping news and various flash
sales at the fairs, including a HK$1 chicken pot, abalone noodle
gift boxes and snowy durian mooncakes. Attendees can also download
some 200 e-coupons in advance to enjoy special offers at the
exhibitions.
Safety arrangements for visitors
Safety is a top priority for the HKTDC and various measures have
been implemented to safeguard participants, including requiring
everyone in the fairground to wear a mask; not allowing eating,
drinking, and sample tasting in the fairground; setting up
temperature-screening stations; providing hand sanitiser at
multiple locations; and stepping up the cleaning and disinfection
of exhibitors' booths and the overall venue. All exhibition
visitors are required to use the LeaveHomeSafe mobile app to scan
the venue QR code and present their Vaccine Pass at the fair
entrance.
No physical ticket sales is arranged at the fairground. All
visitors can pay with their Octopus card at the entrance toll
booths to gain entry. To space out the flow of visitors and
encourage the public to visit the exhibitions during non-peak
hours, the HKTDC has introduced morning and night admission tickets
at a special price.
Websites:
- HKTDC Food Expo: https://www.hktdc.com/event/hkfoodexpo/en
- HKTDC Home Delights Expo: https://homedelights.hktdc.com/en
- HKTDC Beauty & Wellness Expo:
https://hkbeautyexpo.hktdc.com/en
- HKTDC Hong Kong International Tea Fair:
https://hkteafair.hktdc.com/en
- The International Conference of the Modernization of Chinese
Medicine and Health Products (ICMCM):
https://icmcm.hktdc.com/en
- Photo download: https://bit.ly/3zQihql
About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body
established in 1966 to promote, assist and develop Hong Kong's
trade. With 50 offices globally, including 13 in Mainland China,
the HKTDC promotes Hong Kong as a two-way global investment and
business hub. The HKTDC organises international exhibitions,
conferences and business missions to create business opportunities
for companies, particularly small and medium-sized enterprises
(SMEs), in the mainland and international markets. The HKTDC also
provides up-to-date market insights and product information via
research reports and digital news channels. For more information,
please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc
and LinkedIn
Media enquiries
Ogilvy Public Relations:
Serena Chow, +852 9709 1318, serena.chow@ogilvy.com
Christy Lee +852 9090 1314, christy.lee@ogilvy.com
HKTDC's Communications and Public Affairs Department:
Frankie Leung, +852 2584 4298, frankie.cy.leung@hktdc.org
Agnes Wat, +852 2584 4554, agnes.ky.wat@hktdc.org
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