Twin HKTDC Hong Kong International Jewellery Shows and Simply Shopping Fest Conclude
2022年8月3日 - 8:00PM
JCN Newswire
Organised by the Hong Kong Trade Development Council (HKTDC),
the 38th HKTDC Hong Kong International Jewellery Show, the 8th
HKTDC Hong Kong International Diamond, Gem & Pearl Show and the
inaugural Simply Shopping Fest have all concluded successfully. The
three public shows attracted more than 80,000 visitors appreciating
and purchasing fine jewellery pieces, in addition to buying gourmet
food and wine and household items. The concurrent events featured
livestreaming sessions hosted by key opinion leaders (KOLs),
offering more opportunities for exhibitors to showcase their
products as well as creating a more engaging experience - covering
shopping, leisure and entertainment - for the general public. The
broadcasts received an enthusiastic response.
HKTDC Acting Executive Director Sophia Chong said: "The two
jewellery shows were open to the public this year, bringing local
retail opportunities for exhibitors. We promoted an
online-to-offline (O2O) shopping model through the KOL
livestreaming sessions, with engaging sales techniques helping
exhibitors to further promote their products. Following the
encouraging feedback received, we will continue reinforcing
cross-channel marketing to help exhibitors increase brand
awareness, reach out to a wider customer base and grow their
business."
Jewellery exhibitors acquiring new customers
J Ocean Pearl Jewellery Limited Director Jackie Leung and Marketing
Director Lila Wong said their sales at the Jewellery Show were
satisfactory, helped by using social media promotions to further
extend their reach to new customer segments. "The KOL livestreaming
session at our booth was an interesting way to interact with
viewers, opening up new business opportunities and attracting more
customers," they said.
Yvonne Pong, Director of Wing Hang South Sea Pearl Company Limited,
shared that a new customer purchased a golden pearl necklace priced
at more than HK$200,000. "Our sales have been encouraging. The
shows attract many quality consumers with strong purchasing power,"
Ms Pong said.
Another exhibitor, Jignesh Donda, Director, Sheetal (Far East)
Limited, said: "We showcased a variety of exquisite diamonds at the
show, primarily focused on 0.30 to 0.50 carat diamonds, to cater to
the preferences of local customers. The new Exhibition Centre MTR
station makes it more convenient for exhibitors and visitors to get
to the fairground. We've received a number of enquiries from
customers and believe we will meet more new customers here."
Talented local jewellery designers gathered at the shows
As one of the highlight events this year, the 23rd Hong Kong
Jewellery Design Competition continues to provide a platform for
local talents to showcase their creative flair and to identify
budding designers. The winning pieces were displayed at the twin
jewellery shows.
The shows also provided a precious opportunity for young designers
to interact with the public, while showcasing their creative
talents and jewellery designs.
Fanny Yu, Group Project Director of Loupe, noted: "Loupe is a
design incubation space founded by Chow Tai Fook Jewellery Group to
nurture Hong Kong's young talents in jewellery-making and design.
This is the first time we have participated in the Hong Kong
International Jewellery Show. Around 20 young jewellery designers
are with us here. Through this opportunity, they have acquired a
deeper understanding of local consumers' needs. This will
definitely help their career development."
The HKTDC surveyed more than 1,000 exhibitors and visitors during
the twin jewellery shows. The results showed that the most popular
purchases were diamond jewellery, followed by gemstone jewellery
and jade jewellery. Close to 40% of surveyed visitors said they had
spent at least HK$1,000 more at the fairs in anticipation of a new
round of consumption vouchers by the government. Around 33% of
visitors said they had spent more than HK$10,000 at the jewellery
shows.
Food and health products top sellers at Simply Shopping Fest
The debut Simply Shopping Fest showed its effectiveness as a
channel for exhibitors to sell products to the general public.
HKTDC's survey conducted at Simply Shopping Fest reflected that
gourmet food and wine were the most purchased types of product,
followed by home and living goods and health and beauty items.
Survey respondents said that product variety, product price and
discount offers were the most attractive aspects of the shopping
fair.
Gary Ching, Founder & Watchmaker, Anpassa Watch Company, Hong
Kong said: "We are participating in the debut Simply Shopping Fest
to let more people know about our local brand "Anpassa" along with
our customised and personalised watchmaking service. We estimate
that on-site sales will be around HK$100,000. Benefitting from the
Government's Convention and Exhibition Industry Subsidy Scheme,
SMEs (small and medium-sized enterprises) from different sectors
are able to participate in this fair at discounted exhibition fees,
bringing a greater variety of products to consumers."
Livestreaming generated more business opportunities for
exhibitors
The HKTDC collaborated with livestreaming platforms to present
multiple livestreaming sessions at the three events, helmed by KOLs
who promoted exhibitors' products and interacted with the
audience.
Exhibitor Kenneth Au, Co-founder and Director at Life Is For
Excellence Limited, said: "The KOLs explain the features of our
healthy foods to customers in an interactive and persuasive way.
Customers buy our products via the livestreaming platform and pick
them up at the fairground. This O2O shopping model has helped us
increase our exposure, enrich our customers' experience and
generate more sales turnover." Meanwhile, Jackel Lee, Owner of
Nubiotic International (HK) Limited, said orders generated from the
livestreaming sessions accounted for 10% of the company's turnover
at the fair.
Numerous exciting events were held during the three fairs,
including smart bidding sessions where shoppers bid on popular
items starting at 10% of the retail price. Other well-received
events organised at the jewellery shows include Jewellery Parade
Series, Tahitian Pearl Stylish Bracelet Workshop and Handmade Rose
Earrings Workshop as well as sharing sessions on "Diamond, Arts and
Science" and "Making Unique Jewellery: The Tradition and Future of
Craftsmanship".
At the Simply Shopping Fest, events such as the Hong Kong Tasting
Trendies Sake Awards 2022, Cooking with Chef Kitty, Oppa's Cuisine
- Food and Wine Pairing, Chinese calligraphy appreciation, Chinese
medicine and ketogenic diet sharing sessions were popular among
visitors.
Food Expo and three concurrent shows coming up in mid-August
Following on the heels of these three exhibitions, the HKTDC will
organise a series of public fairs in the summer, including the Food
Expo, Beauty & Wellness Expo and Home Delights Expo (all 11 to
15 August), and the Hong Kong International Tea Fair (11 to 13
August). These events will provide the public with a unique
one-stop shopping experience, while helping companies expand their
local retail market and provide a boost to Hong Kong's economy.
Websites
- Hong Kong International Jewellery Show:
https://hkjewelleryshow.hktdc.com
- Hong Kong International Diamond, Gem and Pearl Show:
https://hkdgp.hktdc.com
- Simply Shopping Fest: https://ssf.hktdc.com/en
- Photo download: https://bit.ly/3Q6NpbQ
About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body
established in 1966 to promote, assist and develop Hong Kong's
trade. With 50 offices globally, including 13 in Mainland China,
the HKTDC promotes Hong Kong as a two-way global investment and
business hub. The HKTDC organises international exhibitions,
conferences and business missions to create business opportunities
for companies, particularly small and medium-sized enterprises
(SMEs), in the mainland and international markets. The HKTDC also
provides up-to-date market insights and product information via
research reports and digital news channels. For more information,
please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc
and LinkedIn
Media enquiries:
Please contact HKTDC's Communications & Public Affairs
Department:
Janet Chan, Tel: +852 2584 4369, Email: janet.ch.chan@hktdc.org
Clayton Lauw, Tel: +852 2584 4472, Email:
clayton.y.lauw@hktdc.org
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