Retention Cloud Leader CleverTap Acquires Leanplum
2022年5月19日 - 8:00PM
JCN Newswire
CleverTap, the world's No.1 retention cloud, today announced it
has signed definitive agreements to fully acquire San Francisco
based Leanplum, a leading multi-channel customer engagement
platform, for an undisclosed amount.
This acquisition will make CleverTap a truly global company with
development centers and customer-facing and success teams across
North America, Europe, Latin America, India, South East Asia and
the Middle East. Combining the product stack of the two
organizations, this acquisition will enhance CleverTap's
capabilities and take its total customer base to over 1200
customers in more than 100 countries around the world. The deal is
expected to close in Q2 of 2022.
Together CleverTap and Leanplum will work with digital brands to
help increase their users' engagement, retention and lifetime value
by making every user experience hyper-personalized, relevant and
contextual at scale in real time. As more businesses become
digital-first, brands need to serve their users with delightful
moments where they are, when they want and on their preferred
channel. CleverTap and Leanplum will now bring real-time
hyper-personalization, A/B testing and increased scalability to its
omnichannel engagement, analytics and segmentation product lines.
As a result, growth and marketing teams globally will now be able
to utilize the only end-to-end user engagement and retention cloud
platform, enabling them to break down user communication silos and
increase the overall lifetime value of each user.
"We are seeing a seismic shift in the marketing technology
landscape," says Sunil Thomas, CleverTap Co-founder and Executive
Chairman. "Users today demand to be treated as individuals, and
this has forced brands to change how they engage with them.
CleverTap and Leanplum have both purposely built for a
mobile-centric omnichannel world." The acquisition, he says,
combines platforms and teams to deliver the best behavior
analytics, segmentation, and engagement tools that will enable
digital brands to build valuable, long-term relationships with
their users. "Our combined strength will be a game-changing force
for user engagement, retention and monetization, creating
tremendous value for our customers. I am very excited to welcome
Leanplum to the CleverTap family."
"When we started Leanplum, our vision was to meet customers'
real-time needs at the cutting edge of technology," says Momchil
Kyurkchiev, Co-founder and Chief Product Officer, Leanplum. "We
have succeeded in that, but as the market has matured, to fully
meet the increasing demands put on brands today, we needed to bring
in the best analytics, segmentation, and engagement tools, to help
our customers build valuable, long-term relationships with their
customers. This is why joining forces with CleverTap makes the most
sense, and I am excited about the combined capabilities we will now
bring to Leanplum customers worldwide."
"I am looking forward to the journey with Leanplum. This coming
together with Leanplum marks a monumental moment across the
marketing technology landscape," says Sidharth Malik, CleverTap
Chief Executive Officer. "This bridges the gap created by multiple
martech tools and customer data platforms and will meet the growing
needs of user-obsessed digital brands in a much more efficient way.
Our 'better together' vision is about integrating our cumulative
strengths around people, process and technology to cement our
position as the global leader in the user engagement and retention
space. Joining forces allows us to bring advanced product and
technology capabilities as brands strive to do live segmentation,
anticipate user intentions and actions, automate and deploy
real-time campaigns for the highest possible conversions, all from
one single dashboard."
Image: Sunil Thomas, CleverTap Co-founder and Executive
Chairman
https://www.acnnewswire.com/docs/Multimedia/Low_CleverTap2022519.jpg
About CleverTap
CleverTap is the modern, integrated, retention cloud that empowers
digital consumer brands to increase customer retention and lifetime
value. For brands that understand and value user retention,
CleverTap drives context and individualization with the help of a
unified and deep data layer, AI/ML-powered insights and automation.
Customers worldwide representing over 10,000 apps, including
Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier
League, trust CleverTap to achieve their retention and engagement
goals, growing their long term revenue. Backed by leading venture
capital firms, including Sequoia India, Tiger Global Management,
and Accel, the company is headquartered in Mountain View,
California, with offices in Mumbai, Singapore, and Dubai. For more
information, visit clevertap.com or follow on LinkedIn and
Twitter.
Media Contact:
Sony Shetty
CleverTap
sony@clevertap.com
Forward-Looking Statements
Some of the statements in this press release may represent
CleverTap's belief in connection with future events and may be
forward-looking statements, or statements of future expectations
based on currently available information. CleverTap cautions that
such statements are naturally subject to risks and uncertainties
that could amount in the actual result being absolutely different
from the results anticipated by the statements mentioned in the
press release. Factors such as the development of general economic
conditions affecting our business, future market conditions, our
ability to maintain cost advantages, uncertainty with respect to
earnings, corporate actions, client concentration, reduced demand,
liability or damages in our service contracts, unusual catastrophic
loss events, war, political instability, changes in government
policies or laws, legal restrictions impacting our business, impact
of pandemic, epidemic, any natural calamity and other factors that
are naturally beyond our control, changes in the capital markets
and other circumstances may cause the actual events or results to
be materially different, from those anticipated by such statements.
CleverTap does not make any representation or warranty, express or
implied, as to the accuracy, completeness or updated or revised
status of such statements. Therefore, in no case whatsoever will
CleverTap and its affiliate companies be liable to anyone for any
decision made or action taken in conjunction with the information
and/or statements in this press release or any related damages.
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