The Executive Talk: Kerry Express (Thailand) PCL (SET: KEX)
2022年5月16日 - 9:00AM
JCN Newswire
Kerry Express (Thailand) PCL (SET: KEX) Chief Executive Officer,
Mr. Alex Ng discusses the company's strategy behind its achievement
as the leading express parcel delivery in the country in The
Executive Talk (TET) by ShareInvestor.
1. Last year, the COVID-19 pandemic massively affected the economy.
How has it challenged your business, and how did you cope with
it?
Many people understand that Kerry must benefit from COVID-19
because more and more people shop online during the lockdown.
Therefore, we have to deliver these parcels to their homes. So yes,
in terms of business growth, we have experienced recorded high
business growth in the past couple of years. But generally
speaking, we do not like Covid-19. It disturbed our daily
operations in a very big way. The supply of manpower, truck
movement, and resource management planning got very difficult.
Therefore, we all hope that the Covid-19 crisis will end soon.
However, I must admit that we managed the crisis very well while
many transportation, logistics, and express companies did not
effectively plan or overprepare for the situation. You may have
read on the news that some companies got disrupted. Some had to
suspend their sorting processes, while others even had to close
their warehouses. But Kerry maintained very good continuity during
COVID-19. It is payback for our dedication and well-plan. We now
work 24-7, 365 days, and have no holidays.
2. What do you think has proved your market-leading position in
Thailand?
First of all, we are the listed company with strong capital. As
many logistics companies struggle with financial difficulties,
Kerry Express focuses on improving our operations, such as business
strategy and human development. So, we are more focused. At the
same time, we are not very bureaucratic. While many listed
companies or large corporations can be very bureaucratic, Kerry is
an entrepreneurial organization with high mobility and flexibility,
which is one of our strengths. However, the most important thing
for me is that Kerry Express is very customer addicted. If you sit
in any of our meetings, we always talk about how to make our
customers happier and happier, how to make our great operations
even better. We always want to be a better person, better company
than yesterday.
3. What do you see as the major threats these days?
As you know, we are in wartime. Indeed, the oil price does not
affect us very much. On the contrary, we spend less on fuel costs
because of our reengineering, making our delivery and
transportation more efficient. But if oil prices continue to
increase, it will probably bring high pressure on our finances and
operation sooner or later. Therefore, we are working very hard to
be more efficient and rely less on fuel.
In addition, another issue for Thailand and this region is human
capital. Today it is getting harder to find the right talent to
work for a corporation. It's not because they're not smart or young
people are not hard-working or progressive. But today, it's very
dynamic, and the working culture is different from ten years or two
decades ago. So, I think a corporation like Kerry needs to change
to a new paradigm. It seems employees embrace much more
individuality than they were twenty years ago. The relationship
between employer and employee becomes more parallelly.
Consequently, we have tried to adjust ourselves, such as a friendly
workplace. We try to make our office and working environment much
happier for the employees so that we get the best talents in the
country and the region. People are our only asset, I would say.
4. How would you enlarge your business ecosystem? Will any new
services be coming this year or in 2023?
We will never stop developing new products and services. Express
and parcel delivery remains our core business. But the expansion of
new services will bring more users and sticky users. You would have
heard that we're launching a new service that delivers frozen and
chilled products called "Kerry Cool." No one is doing it seriously
in the country. And most recently, we have just announced a new
service with Central Group, "Kerry XL." We are moving larger items
like furniture and gym devices. So, we are creating a new delivery
platform that does not overlap with our existing service.
Furthermore, we are also developing a non-delivery platform
rapidly. We have built a new payment platform called "Kerry Wallet"
that combines various payment methods, including credit cards,
top-up wallets, and PromptPay's QR Code system. Because during the
Covid-19, a number of users have turned to cashless payment. We are
happy to contain these users within Kerry Wallet, so they enjoy
better and more convenience.
5. How have you prepared to enter digital technology dynamics?
From my perspective, preparing for the digital economy is not one
of the exercises. Indeed, Kerry has never stopped digitalizing
since day one. Can you imagine we were the first to invent
cash-on-delivery in Thailand? And it's us again who started the QR
Code payment on delivery. We doubt many people know, but our
frequent customers have gradually turned to this payment method. We
are a very innovative company. We will not announce it as a
showcase because this kind of thing is not a showcase but a real
necessity for the company's development.
6. Can you tell us about "HI-STEP", Kerry Express's core value?
"HI-STEP" is our motto, not created by the management but by most
employees about eight years ago in the workshop. H stands for
honesty, I for innovation, S for service mind, T for teamwork, E
for execution, and last but not least, P stands for positivity
because we want our people to be positive-minded, not
negative-minded. These are elements or core competence that we
believe Kerry people shall possess. They even composed a song about
it. You can listen on YouTube. ( https://youtu.be/pi32iVaCdvs )
About The Executive Q&A Series
The Executive Q&A Series is presented by ShareInvestor, Asia's
leading financial internet media and technology company and the
largest investor relations network in the region. For more
information, email admin.th@shareinvestor.com. Website:
www.ShareInvestorThailand.com
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