Canadians Click With Spicier Chick
2007年12月18日 - 10:04PM
Marketwired
DALLAS, TX , parent company of the 40 year old "Dixie Lee" brand
name, with more than 80 franchised restaurants open, announced
today that its product development team has created a new spicier
chicken menu to meet the demand of changing consumer eating
habits.
Mr. Noele Murano, New Product Development Co-ordinator for Dixie
Lee Chicken & Seafood, has announced that a new line of chicken
has been developed to meet the growing demand of the consumer's
changing eating habits. Consumers continue to embrace and crave
new, spicier tastes in foods, including chicken. This can be seen
with the fast acceptance of spicier chicken recipes coming from
Mexico and Central and South America, as well as Southeast Asian
curried chicken.
The new line of Dixie Lee chicken will have a spicier taste
profile but will still have the tenderness and texture of the
"original" Dixie Lee chicken. The new spicier chicken has been
consumer tested in Canada with very positive results. The spicy
chicken will be rolled out to all Dixie Lee units in early January
and will be promoted with a new marketing campaign to support the
new product launch; perhaps "Dixie Lee's Clickin' with Spicy
Chicken." Fortunately, the "official" campaign name hasn't been
revealed yet.
About Dixie Lee
The Dixie Lee brand name started with the opening of the first
Dixie Lee Chicken & Seafood restaurant in 1964 in Belleville,
Ontario Canada. Building on an old Louisiana chicken recipe, the
Dixie Lee name has grown to include subsidiary and affiliated
companies accounting for more than 80 branded restaurants open and
more than 20 in development. Dixie Lee restaurant concepts include
full service, fast casual and take-out. Dixie Lee International
Industries, Inc. (PINKSHEETS: DLII) is currently developing its
newest franchised concept, the classic "Dixie Lee Diner," a 60 to
80 seat stainless steel diner reminiscent of the nostalgic 1940s
and 1950s family diners featuring breakfast, lunch and dinner.
Dixie Lee International Industries, Inc. is expanding through both
corporate-owned and franchised restaurant development throughout
North America and abroad. www.dixieleechicken.com
Forward-looking statements in this release are made pursuant to
the Safe Harbor Provisions of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are subject to
certain risks, and uncertainties and actual results could differ
from those discussed. This material is information only and is not
an offer or solicitation to buy or sell the securities.
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