VANCOUVER, BC, June 17,
2024 /CNW/ - Simply Better Brands Corp. ("SBBC" or
the "Company") (TSX Venture: SBBC) (OTCQB: SBBCF) today announced
continued progress and growing momentum building out its North
American distribution footprint for TRUBAR™ with the
addition of several new regional retail partners among the 5,000
new store locations where the brand is rolling out over the next
two quarters.
The new retail partners extend the geographic reach of
TRUBAR™ throughout the Midwest and Western regions of the U.S.
across 16 states including a large presence in California. The retail chains include:
- Loop Neighborhood Markets convenience chain with
locations across Southern
California, the San Francisco Bay
Area and Sacramento
- Hy-Ve grocery chain with locations across nine
midwestern states
- Stinker convenience chain with locations across
Colorado, Wyoming and Idaho
- Super 1 Foods grocery chain with locations in
Idaho, Montana, and Washington state
- Mother's Market & Kitchen grocery locations in
Sothern California (20 stores)
- New Seasons Market grocery locations across Portland, Oregon (20 stores)
- Erewhon supermarket locations in Los Angeles County (10 stores)
"These regional grocery and convenience chains represent
important building blocks in our strategy to expand our
distribution footprint for TRUBARTM with
select retailers in key markets and we are excited to
introduce our brand to health conscious, on-the-go customers served
by our new partners," said Erica
Groussman, Co-Founder & Chief Executive Officer of
TRUBRANDS.
About Simply Better Brands
Corp.
Simply Better Brands Corp. is an international
omni-channel platform with a portfolio of diversified assets in the
rapidly growing plant-based, natural, and clean ingredient space.
The Company targets informed, health-conscious Millennial and
Generation Z consumers with a focus on opportunities for expansion
into high-growth consumer product categories. For more
information on Simply Better Brands Corp., please visit: For more
information on Simply Better Brands Corp., please visit:
https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Forward-Looking
Information
Certain statements contained in this news release constitute
"forward-looking information" and "forward looking statements" as
such terms are used in applicable Canadian securities laws.
Forward-looking statements and information are based on plans,
expectations and estimates of management at the date the
information is provided and are subject to certain factors and
assumptions, including, among others, that the Company's financial
condition and development plans do not change as a result of
unforeseen events, the regulatory climate in which the Company
operates, and the Company's ability to execute on its business
plans. Specifically, this news release contains forward-looking
statements relating to, but not limited to expansion plans for TRU
Brands products, and the success of the Company's marketing
efforts.
Forward-looking statements and information are subject to a
variety of risks and uncertainties and other factors that could
cause plans, estimates and actual results to vary materially from
those projected in such forward-looking statements and information.
Factors that could cause the forward-looking statements and
information in this news release to change or to be inaccurate
include, but are not limited to, the risk that any of the
assumptions referred to prove not to be valid or reliable, that
occurrences such as those referred to above are realized and result
in delays, or cessation in planned work, that the Company's
financial condition and development plans change, ability to obtain
necessary regulatory approvals for proposed transactions, as well
as the other risks and uncertainties applicable to the plant-based
food, clean ingredient skincare and plant-based wellness or
broader wellness industries and to the Company, and as set forth in
the Company's management's discussion and analysis available under
the Company's SEDAR+ profile at www.sedarplus.com.
The above summary of assumptions and risks related to
forward-looking statements in this news release has been provided
in order to provide shareholders and potential investors with a
more complete perspective on the Company's current and future
operations and such information may not be appropriate for other
purposes. There is no representation by the Company that actual
results achieved will be the same in whole or in part as those
referenced in the forward-looking statements and the Company does
not undertake any obligation to update publicly or to revise any of
the included forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required
by applicable securities law.
SOURCE Simply Better Brands Corp.