The Founder's Journey – an Entrepreneurial
Process teaches step-by-step approach to starting,
growing a successful business
TORONTO, May 16, 2022 /CNW/ - Western
University's Morrissette Institute for Entrepreneurship,
powered by the Ivey Business School, in collaboration with RBC
Future Launch and The Globe and Mail, is proud to launch The
Founder's Journey – an Entrepreneurial Process, a free, online
course that guides participants through a step-by-step approach to
nurturing and growing a new venture. The program offers a formal
education opportunity for Canadians to develop and hone their
entrepreneurship and business skills.
"We believe entrepreneurship is a process that can be taught,"
says Eric Morse, Executive Director
of Morrissette Institute for Entrepreneurship. "Our world-class
researchers and instructors are excited to share their expertise
and experience to help take potential entrepreneurs beyond the
start of an idea toward building a successful new business. Whether
someone is an ambitious self-starter with an active business, or
eager to learn and test the waters, this course will equip them
with the knowledge and skills to support their unique
entrepreneurial journey."
The self-paced course is divided into eight modules taught by
Ivey Business School professors and lecturers. Covering topics
spanning ideation, planning and financing, go-to-market strategy,
growth, and social enterprise, Canadians who take the course will
enhance their skills and gain the knowledge they need to bring
their innovative ideas to life. Participants who finish all eight
modules will also receive a certificate of completion.
"Small businesses make up 98% of all enterprises in the Canadian
economy, making it a huge engine for national innovation and
prosperity," says Neil McLaughlin,
Group Head, Personal & Commercial Banking at RBC. "Today,
Canada's entrepreneurs are solving
some of our country's biggest challenges while building for
tomorrow – but they need more support and the right resources to
put their ideas into action. Educational programs – like
The Founder's Journey – are a critical part of
that equation, and RBC is proud to collaborate with Western University and The Globe and Mail as part
of our continued efforts to support owners and entrepreneurs in
starting, growing and managing their businesses."
Open to anyone 15 years of age and above, and offered in English
and in French, the course aims to more broadly inspire and inform
Canadians who are interested in entrepreneurship.
"At The Globe and Mail, we strive to bring readers the best
content to help them succeed in their daily lives," comments
Sean Humphrey, Vice-President of
Marketing at The Globe and Mail. "We're proud to collaborate on
The Founder's Journey – an Entrepreneurial Process to
help innovative and business-minded Canadians gain the knowledge
and confidence they need to make their entrepreneurial dreams a
reality."
The Founder's Journey adds to a suite of expanded
entrepreneurial support, education and opportunities at
Western University made possible
through significant donations from the Pierre L. Morrissette Family
Foundation.
Registration for the spring session launches today, with
additional sessions planned for summer, fall and winter. To enroll
or learn more about the course, please
visit www.thefoundersjourney.ca/.
About the Morrissette Institute
for Entrepreneurship
Western University champions a
culture of entrepreneurship that is truly diverse, inclusive, and
deeply original through the Morrissette Institute for
Entrepreneurship. Powered by the Ivey Business School, Morrissette Entrepreneurship has established
itself as a leader in entrepreneurship research, and education;
equipping students, alumni, scholars, and high-growth entrepreneurs
through a variety of programs and resources. We have developed an
ecosystem of support committed to helping founders at every stage
of their entrepreneurial journey to achieve their wildest ambitions
and impact the communities they serve.
About RBC
Royal Bank of Canada is a
global financial institution with a purpose-driven, principles-led
approach to delivering leading performance. Our success comes from
the 88,000+ employees who leverage their imaginations and insights
to bring our vision, values and strategy to life so we can help our
clients thrive and communities prosper. As Canada's biggest bank, and one of the largest
in the world based on market capitalization, we have a diversified
business model with a focus on innovation and providing exceptional
experiences to our 17 million clients in Canada, the U.S. and 27 other countries. Learn
more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-social-impact.
About The Globe and
Mail
The Globe and Mail is Canada's
foremost news media company, leading the national discussion and
causing policy change through brave and independent journalism
since 1844. With our award-winning coverage of business, politics
and national affairs, The Globe and Mail newspaper reaches 6.3
million readers every week in our print or digital formats, and
Report on Business magazine reaches 2.3 million readers in print
and digital every issue. Our investment in innovative data science
means that as the world continues to change, so does The Globe. The
Globe and Mail is owned by Woodbridge, the investment arm of the Thomson
family.
SOURCE RBC