TORONTO, Nov. 13,
2023 /CNW/ - Global lifestyle brand Roots
Corporation ("Roots," or the "Company") (TSX:
ROOT) continues to commemorate its 50th anniversary with a
limited-edition collection that celebrates Heather Cooper, the nature-inspired artist
behind its original iconic Beaver logo. Honouring the brand's
beginnings and consistent connection to nature, the collection
features a style-forward all-over print of Cooper's original
artwork in new fabrications and styles.
"Heather Cooper's iconic painting
has been a source of inspiration to the creative team here at Roots
for decades. Our 50th Anniversary Holiday season felt like the
perfect time to bring it to life in everything from family puzzles
and gifts to gorgeous luxury down puffers and leather bags and
accessories. These limited edition pieces will be collector's items
for generations to come," says Karuna
Scheinfeld, Roots Chief Product Officer.
The gender free, men's, women's and kids, toddler, and baby
collection includes a made in Canada Studio crewneck, five variations of
puffer coats fabricated with 100% recycled materials, and three
leather bags handcrafted in the Roots Toronto factory. With a heavy
emphasis on functional outerwear that has a fashion-first
perspective, the print-dominant collection offers a
style-conscious, but functionally-minded consumer the best of both
worlds.
The Roots Beaver logo is an emblematic part of Roots brand
history; since its first use Beaver is synonymous with Roots to all
Canadian consumers. The new artwork takes inspiration from
Heather Cooper's commissioned 1976
oil painting for Roots, transforming it into a captivating print, a
representation of Roots core values, reimagined for the future.
"Nature has greatly influenced my work over the years. I'm drawn to
growth and abundance. I'm not an abstract painter, and I never will
be. What I create isn't realistic — it's a graphic reinterpretation
of reality," shares artist Heather
Cooper.
Prices for the Roots x Heather
Cooper Collection range between $16 and $598 CAD
with a full breadth of fleece, all-over print, pajama, leather, and
outerwear styles for the entire family. Available in 2023, the
collection can be purchased in all Roots stores in Canada and the US and at roots.com as of
October.
ABOUT ROOTS
Established in 1973, Roots is a global lifestyle brand. Starting
from a small cabin in northern Canada, Roots has become a global brand with
over 100 corporate retail stores in Canada, two stores in the United States, and an eCommerce platform,
roots.com. We have more than 100 partner-operated stores in
Asia, and we also operate a
dedicated Roots-branded storefront on Tmall.com in China. We design, market, and sell a broad
selection of products in different departments, including women's
men's, children's, and gender-free apparel, leather goods,
footwear, and accessories. Our products are built with
uncompromising comfort, quality, and style that allows you to feel
At Home With Nature™. We offer products designed to meet
life's everyday adventures and provide you with the versatility to
live your life to the fullest. We also wholesale through
business-to-business channels and license the brand to a select
group of licensees selling products to major retailers. Roots
Corporation is a Canadian corporation doing business as "Roots" and
"Roots Canada".
SOURCE Roots