ICRAVE helped lead interior, wayfinding and
lighting design for public spaces in the next-generation
venue
LAS
VEGAS and NEW YORK,
Dec. 18,
2023 /PRNewswire/ -- Sphere Entertainment (NYSE:
SPHR), along with innovation and design firm, ICRAVE, revealed
unique details today about the interiors of Sphere in Las Vegas, the next-generation entertainment
medium that opened its doors to the public earlier this Fall. Since
the moment the Exosphere, the venue's fully programmable LED
exterior, was lit up for the first time on July 4, Sphere has become a landmark recognized
world-wide for its captivating design and groundbreaking
entertainment experiences.
"Every aspect of Sphere was designed to create an experience
that transports audiences to new places," said Paul Westbury, Executive Vice President,
Development and Construction, Sphere Entertainment. "To complement
that vision, ICRAVE was a true partner, blending Sphere's
distinctive architectural and structural elements with
sophisticated lighting and interior design to create an experience
that takes guests from simply being in a venue in Las Vegas to feeling like they have entered a
new world."
As the largest spherical structure on Earth, and featuring
cutting-edge technologies on its exterior and interior, Sphere is
revolutionizing live and immersive entertainment experiences.
Tasked with designing over 300,000 sq. ft of interior spaces for
Sphere, ICRAVE sought to bring an ethereal atmosphere to every inch
of the venue's public-facing interior spaces, which are spread
across eight levels and include: the Atrium, food and beverage
locations, expo spaces, 23 premium hospitality suites, and
more.
"We needed the surrounding spaces to live up to the promise of
what's inside the bowl and to ensure guests feel a seamless
connection to the venue before even taking their seat for a show,"
says Lionel Ohayon, Founder and CEO
of ICRAVE and Co-Founder of Journey. "The design of Sphere clearly
delineates and accentuates the moment one leaves the default world
and enters the venue, a place like nowhere else in the world."
The unique experience of Sphere begins the moment a guest walks
into the venue's Atrium. With sweeping, uninterrupted columns and
intersecting curves, along with continuous black terrazzo flooring
and convex ceilings, the Atrium creates an otherworldly experience
– and builds anticipation for the event in the main venue bowl. The
uninterrupted columns soaring through the Atrium space are
outfitted with a custom and programmable lighting design that can
transform the space for different events or shows.
The deliberate use of architectural lighting throughout Sphere's
interiors is designed to enhance the main stage act, as though the
building itself is 'performing', contributing to the overall
immersive experience. Continuous bands of light, the reflective
flooring and a series of intersecting curved surfaces creates a
sense of motion, and with few straight lines, the spherical nature
of the venue is carried throughout elements of the interior
design.
Additional design details throughout the venue also highlight
how Sphere uniquely brings together art and science. For example,
several of the mathematical equations and laws involved in Sphere's
creation and construction are featured throughout the interior
spaces of Sphere. In a further nod to the science behind Sphere,
the venue also features hospitality spaces such as the Radius Bar,
the Curve Bar, the Circle Bar, and more.
For visual assets please click here.
About Sphere
Sphere is a next-generation entertainment
medium that is redefining the future of live entertainment. A venue
where the foremost artists, creators, and technologists create
extraordinary experiences that take storytelling to a new level and
transport audiences to places both real and imagined. The venue
hosts original Sphere Experiences from leading Hollywood directors; concerts and residencies
from the world's biggest artists; and premier marquee events. The
first Sphere venue opened in Las
Vegas in September 2023, and
is a new Las Vegas landmark,
powered by cutting-edge technologies that ignite the senses and
enable audiences to share experiences at a never-before-seen scale.
More information is available at thesphere.com.
About Sphere Entertainment Co.
Sphere Entertainment
Co. (NYSE: SPHR) is a premier live entertainment and media company.
The Company includes Sphere, a next-generation entertainment medium
powered by cutting-edge technologies to redefine the future of
entertainment. The first Sphere venue in Las Vegas opened in September 2023. In addition, the Company includes
MSG Networks, which operates two regional sports and entertainment
networks, MSG Network and MSG Sportsnet, as well as a
direct-to-consumer and authenticated streaming product, MSG+,
delivering a wide range of live sports content and other
programming. More information is available at
sphereentertainmentco.com.
About ICRAVE
ICRAVE, a Journey company, is a leading
design firm based in New York City
and Miami that solves business
challenges through strategy and design. With two decades of
experience, clients select ICRAVE as their design partner when
challenged with blending physical, digital and service in a single
setting to increase their commercial benefit. For that reason, the
firm's expertise and client base is wide-ranging: airports and air
travel, hospitality and entertainment, mixed-use residential, and
more. Recent projects include entertainment spaces like Sphere
and TSX Broadway, fine dining spaces like SUSHISAMBA
Dubai and award-winning 53 in
New York City, the Key Club in
Miami's Coconut Grove, The Rally Hotel in Denver, F&B schemes at Austin-Bergstrom
International Airport, Boston Logan International Airport and Louis
Armstrong New Orleans International Airport, and the Memorial Sloan
Kettering David H. Koch Center for Cancer Care in Manhattan, among others. For more information,
visit www.icrave.com.
Contacts:
Sphere Entertainment:
spherepr@thesphere.com
ICRAVE: icrave@cashmanco.com
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SOURCE Sphere Entertainment Co.