The New Swiffer PowerMop Helps You Mop Smarter So You Can Say Goodbye to the Hassle of a Mop and Bucket
The PowerMop is the newest revolution in floor
cleaning, allowing for a mop and bucket deep clean in half the
time1 – it’s time to finally kick the bucket to the curb
Six in seven people report holding on to the cleaning routines
their parents taught them growing up2. So, it’s no wonder that most
people have relied on a traditional mop and bucket for years
thinking that it’s the only way to get a deep clean on their floors
– until now. Swiffer is introducing its biggest innovation in 20
years with the new Swiffer PowerMop – ushering in the next
generation in floor cleaning with an all-in-one wet cleaning system
that gives people the clean they want in just minutes. It’s time to
mop smarter, not harder.
This press release features multimedia. View
the full release here:
Get a mop and bucket clean in half the
time* with the new Swiffer PowerMop *vs. mop and bucket – includes
cleaning and drying time (Photo: Business Wire)
Cleaning with a traditional mop and bucket can be a real chore.
From heating the water, filling the bucket, lugging the bucket
around your home, to finally mopping your floors and waiting for
them to dry, it can be both strenuous and time-consuming. With the
new Swiffer PowerMop, people can level up their floor cleaning
while leaving behind the hassle and heavy lifting of a mop and
“Some people love to clean as a part of their self-care routine
and others clean out of necessity, but most can agree that cleaning
the floor is one of the most tedious parts of a cleaning routine,”
said KaNeeTa Kimble, Senior Brand Director, Procter & Gamble.
“Keeping true to the Swiffer heritage, we strive to create products
that make people’s lives easier when it comes to cleaning. We are
so excited that the new Swiffer PowerMop gives people the deep
clean they expect from a mop and bucket, but with the ease and
convenience Swiffer delivers.”
Swiffer conducted years of research and consumer studies to
better understand the pain points of cleaning. The new Swiffer
PowerMop was thoughtfully designed to make mopping floors as
simple, quick, easy, and effective as possible, saving people time
and up to 70 gallons of water3 a year on their regular floor
cleaning routines. In addition, Swiffer is committed to helping
close the Chore Gap in homes across the U.S. with educational
initiatives and product innovations that address the gendered
division of household labor. The Swiffer PowerMop is helping to
close this gap with a smarter and easier way to mop – allowing
anyone in the household to contribute and get the same deep
New features include:
- A breakthrough 3D Mop Pad includes 300+ powerful scrubbing
strips made up of 6 layers of 2-sided strips to provide 5x the
cleaning power4 vs. the WetJet pad to tackle tough messes on
finished floor surfaces. The 3D Mop Pad’s fibers are positioned in
a looped design to provide just the right texture to entangle and
capture loose soils and hair, while also allowing the PowerMop to
break down tough, sticky messes with ease.
- A sleeker, more modern design than Swiffer WetJet that boasts a
30% larger mop head5 with 360 swivel for easy maneuverability to
ensure greater coverage and flexibility – to clean hard to reach
spaces like nooks, crannies, and grout lines.
- Upgraded Lavender and Fresh scented PowerMop solutions provide
a long-lasting scent and freshness for hours6 after cleaning, all
while leaving floors virtually streak and residue-free.
- The new PowerMop Wood mop pad is made up of 300+ gentle glide
strips that trap dirt and grime inside. The PowerMop Wood cleaning
solution features a long-lasting Lemon scent and QuickDry Formula™,
which dries up to 2x faster7 when compared to a leading brand.
The Swiffer PowerMop is rolling out in May and will be available
nationwide in store and online June 2023. The Swiffer PowerMop
Starter Kit includes the PowerMop, one full-size bottle of Cleaning
Solution and one pack of 3D Mop Pads. The PowerMop 3D Mop Pad is
available in both Multi-Surface and Wood varieties.
To learn more, please visit Swiffer.com. Follow @Swiffer on
TikTok and Instagram for tips and tricks on how to get the most out
of your cleaning products, as well as updates on future innovations
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
1 vs. mop and bucket – includes cleaning
and drying time.
2 Swiffer surveyed 785 BIPOC individuals
in the US, aged 18-34, between December 11-12, 2022, using the
Suzy™ on-demand consumer research platform.
3 annual water savings vs. mop and
4 compared to Swiffer WetJet pad
5 vs. Swiffer WetJet.
6 leaves behind up to 2 hours of freshness
after initial product use.
7 vs. Mr. Clean All-Purpose Cleaner.
version on businesswire.com: https://www.businesswire.com/news/home/20230503006061/en/
Rick Mason P&G Surface Care, Communications Leader
Clare Hoban MSL New York Clare.Hoban@mslgroup.com
Procter and Gamble (NYSE:PG)
から 8 2023 まで 9 2023
Procter and Gamble (NYSE:PG)
から 9 2022 まで 9 2023