Gillette is Named the Official Men’s Grooming Partner of the New York Yankees
2023年3月27日 - 10:59PM
ビジネスワイヤ(英語)
Gillette kicked off the partnership with the New York Yankees by
getting players ready for Spring Training with a shave with
GilletteLabs
With the start of the 2023 Major League Baseball season,
Gillette (NYSE: PG), the world’s leading expert in men’s grooming,
announced today a multi-year partnership, becoming the official
men’s grooming partner of the New York Yankees. This is the first
time the New York Yankees have had a partner with this
designation.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230324005405/en/
Teammates Anthony Rizzo and Nestor Cortes
joking around while shooting with GilletteLabs. (Photo Courtesy of
Gillette)
“The Yankees are an organization that exemplifies what it means
to look, feel and play your best,” said John Claughton, Vice
President of Grooming for Gillette North America “We’re proud to
partner with a team that has such an impressive and historic
legacy, not only in baseball, but all of sports. We look forward to
providing them an effortless shaving experience all season long
with our GilletteLabs with Exfoliating Bar razor.”
To announce the partnership, earlier this month Gillette brought
together Yankees pitcher, Nestor Cortes, and first baseman, Anthony
Rizzo, for a ‘barbershop chat’ with members of the Gillette Barber
Council and baseball influencer Jackson Olson. They discussed the
upcoming season and game day grooming routines, all while getting a
fresh shave for Spring Training with the GilletteLabs with
Exfoliating Bar. Content from their discussion at George M.
Steinbrenner Field can be found here and throughout the season on
official Yankees and Gillette social channels.
“We are very excited about our relationship with Gillette,” said
Michael J. Tusiani, New York Yankees Senior Vice President,
Partnerships. “We hope that Gillette’s signage presence in Yankee
Stadium and its consumer social and retail activations will
continue to augment the brand awareness Gillette has already
established for its products. The Gillette brand is iconic, and we
are proud to be aligned with the worldwide leader in its
industry.”
As the Official Men’s Grooming Partner, GilletteLabs and other
Gillette grooming products will be made available in the Yankees
clubhouse and the brand will be visible on select digital signage
throughout the stadium.
Gillette has a longstanding history in sports marketing spanning
more than 100 years, with a presence in sports including but not
limited to baseball, football, soccer, basketball, eSports and
cricket. The Yankees partnership marks the brand’s first deal in
MLB since 2018.
About Gillette
For 120 years, Gillette has delivered precision technology and
unrivalled product performance – improving the lives of over 800
million consumers around the world. From shaving and body grooming
to skin care and sweat protection, Gillette offers a wide variety
of products including razors, shave gel (gels, foams, and creams),
skin care, after shaves, antiperspirants, deodorants, and body
wash. For more information and the latest news on Gillette, visit
www.gillette.com. To see our full selection of products, visit
www.gillette.com. Follow Gillette on Twitter, Facebook, and
Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
https://www.pg.com/news.
About the New York Yankees
Founded in 1903, the New York Yankees (www.yankees.com and
@yankees on social media) are the most successful and popular team
in Major League Baseball history, having won 27 championships while
appearing in 40 World Series. The club plays its home games at
Yankee Stadium, which is one of New York City's most-frequented
tourist destinations and home to numerous non-baseball events,
including college football's Bad Boy Mowers Pinstripe Bowl. As a
result of their on-field accomplishments and iconic interlocking
"NY" logo, the Yankees are among the most recognized brands in the
world.
Category: Gillette
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version on businesswire.com: https://www.businesswire.com/news/home/20230324005405/en/
Julia LaFeldt Communications Director, Gillette North America
Email: lafeldt.j@pg.com
Procter and Gamble (NYSE:PG)
過去 株価チャート
から 4 2023 まで 5 2023
Procter and Gamble (NYSE:PG)
過去 株価チャート
から 5 2022 まで 5 2023