Febreze partners with actress and home décor
expert Garcelle Beauvais to share how to follow your nose to the
perfectly curated home
From the perfect pillow placement to arranging furniture for
good energy flow, interior design is paramount to creating your
dream home. We instinctually focus on the colors, materials, and
textures that look and feel good, but often overlook one key
element: smell. Enter “Scent Styling,” the freshest new design
concept from the fragrance experts at Febreze that marries the
sense of smell with the visual art of interior design to elevate
your living space. Studies have shown that smell – both good and
bad – can have a profound impact on your mental and physical
wellbeing. By thoughtfully incorporating scents throughout your
home, you can curate an atmosphere for every room.
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Febreze partners with actress, TV
personality, and home decor designer Garcelle Beauvais to help
introduce its new fresh new design concept “Scent Styling.” (Photo:
Business Wire)
Febreze partnered with actress, author, and home décor designer
Garcelle Beauvais to share how you can Scent Style your home with
Febreze AIR. With Garcelle’s expertise and over thirty Febreze AIR
fragrance options, it’s easy to find the perfect scents to elevate
any room in your home and enhance your everyday experience.
“When styling a room, we focus primarily on visual aesthetics,
while smell is often overlooked. But interior designers know the
power that smell can have in a home – there’s a reason realtors use
smells as a finishing touch!” says Beauvais. “To help create the
ambiance I’m looking for, Febreze AIR is a must-have. Just a few
sprays fight those bad odors and leave the luxurious, fresh scents
I want behind. Remember home cohesion doesn’t stop with the eyes –
with Scent Styling, you’ll love what you see and smell throughout
your home.”
Indeed, though underutilized, scent is a powerful tool in
interior design. A new scent-focused study1 from the Fragrance
Creators Association published in Cognitive Research: Principles
and Implications demonstrates that smell fundamentally underpins
most experiences of daily life such as memory, wellbeing, motivated
behavior, social behavior, and emotions. Pleasant scents can
enhance a space by improving mood, relieving anxiety, increasing
alertness, or even providing a comforting sense of nostalgia. One
of the authors, Morgan Eberhard (formerly Morgan Brashear), Senior
Scientist at Febreze, adds, “The research reveals how bad smells
can equally impact a space in a negative way. So, no matter how
beautifully decorated or satisfyingly organized a room may be, the
design isn’t complete until the sense of smell is addressed.”
So how does Scent Styling work? Here are a few key things to
consider when deciding how to elevate every room in your home:
STEP 1
Think about the room and how it’s used.
Which room in your house needs a pick-me-up? What do you most
commonly do in that room, or what do you want to be doing in that
room? Does this activity create odors? You’ll want a different vibe
in a room where you’ll zen out and meditate than a room where
you’ll watch football with guests.
STEP 2
Consider the visual aesthetic and the overall mood.
All the elements of your room should feel cohesive - and that
includes the way it smells, too. Do you go for the clean, minimal
lines of modern design? Or do you prefer the carefree,
multi-textured style of Bohemian? Think about how different scents
will feel with different looks. Farmhouse, for example, works well
with fragrances with natural notes, while industrial is
better-suited with cleaner, masculine aromas.
STEP 3
Follow your nose to your favorite fragrances.
Think about your scent aesthetic. Do you gravitate towards
clean, refreshing scents? Floral or fruity? And which of these
fragrances will deliver on the ambiance you want to create?
This easy approach will help you identify the best Scent Style
for that space and build out the fragrance blueprint for your
entire home room by room. To learn more about Scent Styling and
discover expert-curated scent profiles to help you Scent Style
every room in your home, visit: https://scentstyling.com/.
ABOUT FEBREZE
In 1998, Procter & Gamble (P&G) gave households a breath
of fresh air with the launch of Febreze®, known today as the
preeminent brand for providing a fresh, clean scent and fighting
odors from fabrics and the air. Febreze® features a line of
products with freshness capabilities that range from ridding of pet
odors and tackling sweat stink to decorating the home with scent
and freshening on the go. Febreze® continues to be one of the
fastest growing brands in P&G’s portfolio of household brands
and bring innovative products to market.
ABOUT PROCTER & GAMBLE
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com/ for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
1 Herz, R.S., Larsson, M., Trujillo, R. et al. A three-factor
benefits framework for understanding consumer preference for
scented household products: psychological interactions and
implications for future development. Cogn. Research 7, 28 (2022).
https://doi.org/10.1186/s41235-022-00378-6
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220928005284/en/
Procter & Gamble Lindsey Mithoefer, 513-885-3114
mithoefer.ln@pg.com or M Booth Rachel Koggan, 973-464-6469
rachelk@mbooth.com
Procter and Gamble (NYSE:PG)
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