Old Spice and Arby’s Team up for High “Steaks” Collaboration to Conquer the Meat Sweats With a Limited-Edition Meat Sweat Defense Kit Drop
2022年6月29日 - 10:00PM
ビジネスワイヤ(英語)
The Exclusive Partnership Features a Hilarious
New Ad and a Limited-Edition Kit Featuring a Custom Roast Beef
Sweat Suit and Old Spice Sweat Defense Dry Spray Now Available on
Arbysshop.com
Old Spice and Arby’s have joined forces to tackle the meat
sweats with the long-lasting sweat protection of Old Spice Sweat
Defense Dry Spray. No longer will you live in fear of that
treacherous moment halfway through a delicious Arby’s Half Pound
Roast Beef Sandwich when the dreaded meat sweats strike with a
vengeance. To defeat it once and for all, you need the
limited-edition Meat Sweat Defense kit now available at
Arbysshop.com/products/meat-sweat-defense-kit.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220629005360/en/
Old Spice and Arby’s have joined forces
to tackle the meat sweats with the long-lasting sweat protection of
Old Spice Sweat Defense Dry Spray. The exclusive partnership
features a hilarious new ad and a limited-edition kit featuring a
custom roast beef sweat suit and Old Spice Sweat Defense Dry Spray
now available on Arbysshop.com while supplies last. (Photo: Old
Spice)
The key defense against the meat sweats is…drumroll please…the
Old Spice Sweat Defense Dry Spray with its 24/7 sweat and odor
protection! Each Meat Sweat Defense Kit is equipped with two dry
sprays in popular scents that protect guys from the meat sweating
potential of the Half Pound Roast Beef Sandwich. But that’s not
all! Alongside the dry spray will be a one-of-a-kind viral-worthy
roast beef-patterned Meat Sweat sweatshirt and sweatpant with a
co-branded towel and headband.
For those who can’t get their hands on the limited-edition kits,
Old Spice and Arby’s legendary commercial creative minds came
together to create an iconic new advertising spot featuring the Old
Spice Guy, Isaiah Mustafa, and the iconic Arby’s Voice. The spot
was directed by Ruganzu “Riggs” Howard and produced by
Wieden+Kennedy and Fallon. Fans everywhere will be able to check it
out on YouTube, Facebook, Instagram and TikTok.
- “Ultimeat Dreams” - For the ulti-meat crossover, the legendary
Old Spice Guy Isaiah Mustafa crashes an Arby’s commercial
heroically scaling the side of an Arby’s Half Pound Roast Beef
Sandwich by interrupting Ving Rhames, the Arby’s Voice, in an
attempt to spread the word about Old Spice Meat Sweat Defense.
After getting caught climbing the epic roast beef sandwich, the Old
Spice Guy falls onto a horse…y sauce to defend the meats, not the
sweats.
“A collaboration between Old Spice and Arby’s to solve the
age-old problem of the notorious meat sweats that we’ve all faced
at some point was a perfect match,” said Matt Krehbiel, Old Spice
vice president at Procter & Gamble. “Old Spice continues to
look for ways to leverage signature humor and unexpected
partnerships that remind them of the importance of long-lasting
protection, even if it’s after eating a Half Pound Roast Beef
Sandwich.”
The mountainous Half Pound Roast Beef Sandwich isn’t the only
place the Old Spice has been lately. This beef-tastic brouhaha
began this past week when the Old Spice Guy made his presence known
on the streets of New York, handing out Sweat Defense dry sprays,
Arby’s gift cards and these Meat Sweat Defense kits. Decked out in
an Old Spice and Arby’s SUV, the Old Spice Guy even ended up at the
Meatpacking District to tell them that Arby’s has the meats.
“Whether you are scaling a Meat Mountain or a Half Pound Roast
Beef, Arby’s is thrilled that our guests have access to this
innovative solution that helps them fully enjoy the Meats, while
avoiding the Sweats. We are big fans of Old Spice’s products and
creativity, and it was a no-brainer to have a little fun with them
on this program,” said Jim Taylor, Arby’s President.
The Meat Sweat Defense kits are now available online at
Arbysshop.com/products/meat-sweat-defense-kit for $60 (limited
quantities available).
About Old Spice
Procter & Gamble’s Old Spice is the quintessential grooming
brand. With more than 80 years as an American icon, Old Spice is
the authority on grooming experience and has leveraged this
heritage to become the No.1 selling anti-perspirant and deodorant
brand for guys in the United States. Old Spice offers a complete
product portfolio for today’s evolving needs, including
anti-perspirants, deodorants, body washes, body sprays, shampoos
and hair stylers. Check Old Spice out at www.oldspice.com, Facebook
(http://www.facebook.com/OldSpice), Twitter (@OldSpice) and
Instagram (oldspice).
About Arby’s
Arby’s, founded in 1964, is the second-largest sandwich
restaurant brand in the world with more than 3,300 restaurants in
seven countries. The brand is headquartered in Atlanta, Ga. For
more information, visit Arbys.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220629005360/en/
Ian Rapport, Citizen Relations ian.rapport@citizenrelations.com
Juwan Thompson, Procter & Gamble thompson.j.3@pg.com
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