- Widen The Screen creates 300+ Opportunities for Black Creators
and 300+ Minutes of Original Content
- Now in its fourth year, P&G, Flavor Unit and Tribeca
Studios announce Queen Collective 2022
- P&G Scales Efforts to Widen The Screen for all
Underrepresented Creators and Communities
- P&G’s Widen The Screen Returns to Tribeca Festival to
Elevate Black Creators and Drive Creative Transformation
Procter & Gamble continues to Widen The Screen to create
even more opportunities for Black filmmakers, expand the platform
with more stories that Widen the View of Black life and fuel
inclusive investment to create systemic change across the creative
industry. It is also stepping up to build on the impact created in
the inaugural year of Widen the Screen to reach all diverse
creators, to Widen our View for, and drive accurate portrayal of,
all underrepresented communities.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220616005344/en/
Queen Collective co-founder Queen Latifah
together with the new 2022 Queen Collective directors, Jenn Shaw,
Luchina Fisher, Vashni Korin, Contessa Gayles, Idil Ibrahim and
Imani Dennison. (Photo: Business Wire)
“Widen The Screen is a content platform that aims to increase
investment in multicultural creators, the stories they create, and
in diverse media spending,” says Marc Pritchard, Chief Brand
Officer, Procter & Gamble. “We started with, and continue to
step up for, Black creators, but it doesn’t stop there. We are now
expanding our efforts to Widen the Screen for more underrepresented
creators by bringing together partners from across the industry to
make systemic change and drive creativity for growth and good,”
continued Pritchard.
Expanding the Impact of Widen the Screen
In its first year, Widen The Screen accelerated opportunities
for 300+ Black filmmakers across 12 films, including Queen
Collective and 8:46 Film shorts, resulting in over 3001 minutes of
original representative content. Last year alone, by doubling the
number of Queen Collective films as part of P&G’s signature
talent development program for female directors of color, the
program provided job opportunities to over 100 people, 75% of whom
were people of color.
P&G also stepped-up investment in Black Owned media
companies, including Group Black, Central City Productions and
Allen Media Group, as well as longstanding Black operated partners
such as BET and OWN, to encourage the elimination of investment
inequalities in the creative supply chain. This has been delivered
through initiatives like The Widen The Screen Partnership
Development Fund. Designed to expand the Black-owned media
ecosystem and bring Black stories to Black communities, the Fund
aims to create content for, and license content to, Black-owned
media companies, delivering programming which enables them to
increase ad inventory.
P&G’s accelerated actions to Widen The Screen also
includes:
- Hosting the Widen The Screen Creative Bootcamp program in
partnership with Group Black, P&G and The Cannes Can: Diversity
Collective’s (CC:DC) Inkwell Beach at the 2022 Cannes Film
Festival, which brings diverse creators to Cannes to widen the
talent pipeline and champion a multicultural presence at the
festival.
- Bringing authentic stories to Black communities through the
Widen The Screen film festival strategy which has seen 8:46 Films
and Queen Collective films featured in over 40 films festival
screenings, resulting in 9 award wins and nominations, including a
nomination for 2022 NAACP Image Awards.
- Partnering with Poderistas, Alma and the Hispanic Star on
projects for the LatinX community and has joined with partners in
the Asian-Pacific Islander community, including PCA and R/GA’s
Asian Voices Culture Collective group to create the film “The
Name,” which released during Asian American Pacific Islander
Month.
- A continued commitment to widen the screen for gender equality
through FREETHEWORK, which helped P&G brands get to 45% of
advertising directed by women filmmakers, versus the 11% when
P&G began in 2018. P&G’s multi-year partnerships also
continue with women-owned companies, including Katie Couric Media,
Alma Har’el’s Jellywolf, Seneca Women Podcast Network, and Hello
Sunshine, among others.
- Fueling visibility and accurate representation for the LGBTQ+
community through the production of four provocative films,
including the award-winning CODED, created with Imagine
Entertainment and presented in partnership with Imagine
Entertainment & Television, Delirio Films and MTV Films.
- Continuing to use its reach to bring together companies and
voices from across the industry to drive creative transformation.
This includes leading a discussion to “Advance the Culture and
Currency through Inclusive Storytelling” at Tribeca X 2022, a
platform for industry leaders to share important lessons in
creating innovative content that resonates with audiences. Hosted
by Rose Pierre-Louis, Chief Operating Officer, McSilver Institute
and featuring LL COOL J, Founder & CEO, Rock The Bells, Donald
Jackson, Chairman & CEO, Central City Productions and Zoey
Martinson, Director, 8:46 Films Cupids the panel outlined the
industry audience with immediate and urgent steps needed to enable
diverse and authentic storytelling and drive equality into the
media industry.
The Return of the Queen Collective
Queen Collective, a partnership between P&G, Queen Latifah,
Flavor Unit Entertainment, and Tribeca Studios returns with six new
Queen Collective films, debuting in fall 2022. Now in its fourth
year, the Queen Collective is enabling a record number of diverse
directors and other creatives to produce their original
documentaries and scripted pieces.
“Queen Collective is back, bigger than ever,” says Queen
Latifah, award-winning rapper, singer, film producer, and Queen
Collective cofounder. “This year’s Queen Collective features six
Black female directors whose unique voices and viewpoints need to
be heard and seen. I’m thrilled to walk alongside them in their
creative journeys and to champion the evolution of their
artistry.”
“Tribeca Studios is excited to continue to partner with Queen
Latifah, Flavor Unit Entertainment and P&G to not only bring a
diversity of stories to television and film, but to also bring more
diverse storytellers to the creative table,” said Paula Weinstein,
Chief Content Officer, Tribeca Enterprises.
Coming this fall, the Year 4 Queen Collective features five
original documentary shorts and for the first time in the program’s
history, one scripted short.
For more information and to join P&G in taking action to
Widen The Screen to Widen Our View, visit pg.com/widenthescreen and
pg.com/queencollective.
Notes to editors
About P&G
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
About Queen Collective
In 2018, P&G, Queen Latifah, Flavor Unit Entertainment, and
Tribeca Studios launched the Queen Collective, a mentoring and
talent development program designed to give women filmmakers of
color a platform to share important stories from their unique
perspective. Queen Collective 2022 Films include:
- “Found” - Directed and produced by Contessa Gayles, an
award-winning documentary filmmaker, journalist, and producer, this
film tells the story of a flock of over 100 young Black girls aged
9 to 15 who head to San Antonio to spend a week at Camp Founder
Girls to celebrate their unique identities, while centering the
commonalities that unite them.
- “La Morena” - Directed and produced by Vashni Korin, a
Black Puerto Rican-American journalist, filmmaker, and artist based
in Los Angeles explores Black femme identity through her
grandmother and other Black women in Puerto Rico to illuminate race
relations on the island and heal the generational shame inherited
from the denial of African ancestry.
- “Bone Black” - Directed and produced by Imani
Dennison, an experimental documentary filmmaker and DP based in
Brooklyn, NY, BONE BLACK: MIDWIVES VS. THE SOUTH is a documentary
paying homage to the stories of nontraditional birthing methods
practiced in the South through the eyes of Maryland-based doula
Charnise Littles as she interrogates the causes, effects, and
solutions for high Black infant mortality rates.
- “Gaps” - Directed and produced by Jenn Shaw, a New
York-based writer, director, and alumna of NYU’s Tisch School of
the Arts, this film is an endearing and comedic portrait of what it
means to be a preteen as we meet Sydney Bailey, a 12-year-old
struggling with her self-esteem and obsessing over her gapped front
teeth all the while her father points out their ancestral
beauty.
- “In Her Element” - Directed and produced by Idil
Ibrahim, the recipient of the 2017 Extraordinary Women Awards held
by the 92nd Street Y, and one of OkayAfrica's "100 Women'' for
2018, this film tells the story of Daisha McBride, a queer Black
female hip hop artist who sets out on a radical journey to broaden
the music that typically defines the city by performing on
Nashville’s world-famous Broadway in the midst of rising racial
tensions on the Broadway strip.
- “Team Dream” - Directed and produced by Luchina Fisher,
an award-winning director, writer, and producer whose work is at
the intersection of race, gender, and identity whose film follows
Ann and Madeline as nothing – not age, not race and certainly not
Chicago’s notorious weather – will stop them from training for the
National Senior Games, where they will likely be the only Black
women competing in the swim events in their age group.
About Tribeca Enterprises
Tribeca Enterprises is a multi-platform storytelling company,
founded in 2003 by Robert De Niro, Jane Rosenthal & Craig
Hatkoff. It provides artists with unique platforms to expand the
audience for their work and broadens consumer access to experience
storytelling, independent film, and media. The company operates a
network of entertainment businesses including the Tribeca Festival;
the Tribeca TV Festival; its branded entertainment production arm,
Tribeca Studios; and creative production company, m ss ng p eces.
In 2019, James Murdoch’s Lupa Systems bought a majority stake in
Tribeca Enterprises, bringing together Rosenthal, De Niro, and
Murdoch to grow the enterprise. Learn more about Tribeca X
https://tribecafilm.com/festival/tribecax2022.
About Flavor Unit
Flavor Unit is a multimedia production company founded by Queen
Latifah and Shakim Compere in 1990. Originally founded as a record
label and management company, Flavor Unit now operates as a talent
management and television and film production company.
1 Amount of content delivered by P&G and its partners as
part of the Widen the Screen platform
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220616005344/en/
Becky East p&gwts@hkstrategies.com
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