Old Spice and Walmart partner with America’s
Promise Alliance, Big Brothers Big Sisters of America, and
C.H.A.M.P.S. Male Mentoring Program to Promote the Power of
Mentorship as Part of the Brand’s Commitment to Help Increase High
School Graduation Rates by 2030
Studies show young people with a formal mentor relationship are
95% more likely to stay on track to graduate high school, yet only
1 in 3 American students have a mentor today1. Recognizing this,
Old Spice and Walmart launched “School of Swagger,” a program
committed to ensuring no student drops out of high school due to a
lack of confidence by creating positive personal and academic
relationships through mentorship. Today, in partnership with
Walmart, America’s Promise Alliance and Big Brothers Big Sisters of
America, and C.H.A.M.P.S. Male Mentoring Program, a Chicago-based
mentoring program for young men, the group celebrates the
first-ever “School of Swagger” graduating class with an invite-only
commencement event in Chicago, Ill., with a second graduation
celebration in Old Spice’s hometown of Cincinnati, Ohio on June
17th, 2022.
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Old Spice and Walmart launched “School of
Swagger,” a program committed to ensuring no student drops out of
high school due to a lack of confidence by creating positive
personal and academic relationships through mentorship.
Now in the second chapter of its 10-year goal of increasing high
school graduation rates by 10 percent, Old Spice has focused on
pairing adult mentors of all ages with young people across the
nation, providing them with resources, materials and support to
connect with and inspire their mentee. The “School of Swagger”
launched at a pivotal time as recent surveys revealed that most
students reported feeling disconnected from teachers, peers, and
other adults during the pandemic, demonstrating an increased,
immediate need for mentors and other relationships.2 But studies
prove supportive relationships with caring adults have positive and
additive effects on young people’s academic engagement and
learning.3
Old Spice’s graduation ceremonies will celebrate high school
seniors who have participated in local mentorship programs as
mentees. Graduates will be accompanied by their mentors, as well as
other family members, and treated to a motivational commencement
speech by renown talent agent and entrepreneur Rich Paul, who will
honor the impact his mentors have had on his life and career while
motivating the national need for mentors across the country to join
the “School of Swagger” so that no student drops out of high school
due to a lack of confidence or lack of access to mentors.
Joining Paul on stage will be social media celebrity, comedian,
content creator, and “Old Spice Guy”, Adam W. Primarily known for
his funny short videos on YouTube, TikTok, and Instagram, Adam is
no stranger to the importance of educating young people, having
helped fund and open primary schools around the world in
underserved communities. The 2021 Forbes 30 under 30 Honoree will
share his personal experiences with mentors and the impact they
have had on his life.
“I know firsthand that there are many, many pathways to
achieving success in life,” said Rich Paul, CEO and Founder of
Klutch Sports Group. “Consistency, support and mentorship are the
keys to helping young people see a future of unlimited
possibilities for themselves beyond high school. The Old Spice
“School of Swagger,” can help connect students in underserved
communities with more people, programs and career paths that will
inspire them to dream big.”
Prior to signing on as the inaugural “School of Swagger”
graduation keynote speaker, Paul partnered with Old Spice and
Procter & Gamble for These Hands, a series of videos that
included professionals from a variety of industries who shared
messages to inspire the next generation of young people to pursue
careers beyond the sports field, while honoring the impact mentors
had in each of their own lives.
Old Spice has long helped young guys transition into adulthood
by feeling confident in their skin, providing great smelling,
long-lasting and affordable grooming products to look and feel
their best. The brand also recognizes true confidence extends
beyond the bathroom - and for millions of youth across the country,
having confidence includes access to academic resources and a
community of encouragement, support, and validation to show how
education directly correlates with long-term success in life. In
fact, young people with a formal mentor relationship are 130% more
likely to hold leadership positions.4
“Mentorship is a proven key enabler to keeping high school
students on track to graduation,” said Matt Krehbiel, Old Spice
vice president at Procter & Gamble. “That’s why Old Spice is on
a mission to help motivate high school students and inspire the
next class of creatives, entrepreneurs, scientists, technologists,
and community leaders with a national call for mentors who can help
showcase opportunities across a wide spectrum of professional
disciplines.”
Old Spice and Walmart are proud to join forces with partners who
are dedicated to the belief that all children can learn and thrive
and that every individual, institution, and sector shares the
responsibility to help young people succeed.
“We’re excited to participate in the 'School of Swagger' program
and, through our collaborative efforts with Procter & Gamble,
help young people in our communities succeed,” said Evelyn Trejo
Buyer for Deodorants AND Antiperspirants Walmart. “These young
people are the next scientists, technologists, creatives and
entrepreneurs and deserve the support and guidance of a
mentor.”
Learn more about how you can become a mentor today to help them
graduate tomorrow by visiting www.walmart.com/schoolofswagger.
ABOUT OLD SPICE
Procter & Gamble’s Old Spice is the quintessential grooming
brand. With more than 80 years as an American icon, Old Spice is
the authority on grooming experience and has leveraged this
heritage to become the No.1 selling anti-perspirant and deodorant
brand for guys in the United States. Old Spice offers a complete
product portfolio for today’s evolving needs, including
anti-perspirants, deodorants, body washes, body sprays, shampoos
and hair stylers. Check Old Spice out at www.oldspice.com, Facebook
(http://www.facebook.com/OldSpice), Twitter (@OldSpice) and
Instagram (oldspice).
ABOUT BIG BROTHERS BIG SISTERS OF
AMERICA
Founded in 1904, Big Brothers Big Sisters of America is the
largest and most experienced youth mentoring organization in the
United States. The mission of Big Brothers Big Sisters of America
is to create and support one-to-one mentoring relationships that
ignite the power and promise of youth. Big Brothers Big Sisters'
evidence-based approach is designed to create positive youth
outcomes, including educational success, avoidance of risky
behaviors, higher aspirations, greater confidence, and improved
relationships. Big Brothers Big Sisters has over 230 local agencies
serving more than 5,000 communities across all 50 states. For more
information, visit: www.bigbrothersbigsisters.org.
ABOUT AMERICA'S PROMISE
ALLIANCE
America’s Promise Alliance brings the most inspiring
youth-supporting organizations and leaders together in authentic
community, fosters a commitment of radical support and
collaboration, and focuses on strengthening our organizations and
building powerful coalitions in pursuit of systematic change.
1,4 Mentor.org (2019) The Mentoring Effect: Young People’s
Perspectives on the Outcomes and Availability of Mentoring, 2019 2
America’s Promise Alliance (2020) What Drives Learning: Young
People’s Perspectives on the Importance of Relationships,
Belonging, and Agency 3 U.S. Institute of Education Sciences:
National Center for Education Statistics, 2019
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version on businesswire.com: https://www.businesswire.com/news/home/20220610005097/en/
Stephanie Lett, Citizen Relations
stephanie.lett@citizenrelations.com
Juwan Thompson, Procter & Gamble thompson.j.3@pg.com
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