HP Doubles Down on Partner Growth with Groundbreaking Program Enhancements
2023年3月29日 - 10:00PM
Today at the Amplify™ Partner Conference, HP Inc (NYSE: HPQ)
announced several new partner benefits and program enhancements
aimed at driving greater agility, simplification, growth and
collaboration. As of November 1, 2023 (fiscal 2024), all HP
products, solutions and distribution across its vast portfolio will
be integrated into the HP Amplify Program, delivering one global2
platform as the foundation for partner engagement.
“The HP Amplify program represents the industry’s first to
reward partners across performance, capabilities and collaboration
and we’re looking forward to integrating our evolving and expanding
portfolio into the Amplify Partner Program as of our new fiscal
year,” said Kobi Elbaz, General Manager, HP Global Channel
Organization. “Amplify will continue to serve as the foundation for
partner engagement and we will continue to enhance the program
based on the evolution of our portfolio, changing market dynamics
and most importantly, partner feedback.”
HP also unveiled two new elements in the HP Amplify program,
including the More for More benefit and compensation program, and
Fast Lane joint demand generation process. Aimed at driving an
increase in sales across the HP portfolio and deliver a more
satisfying and complete customer experience, the More for More
enhancement will leverage a rate multiplier to boost compensation
for qualified partners. The new Fast Lane joint demand generation
process simplifies reimbursement of marketing development funds via
an automated process for claims and payments, dramatically
improving the turn-around time and overall experience for eligible
partners1. Both the More for More and Fast Lane elements will be
deployed in the Amplify partner program in HP’s new fiscal year,
November 1, 2023.
Rewarding Partners for Investment in Sustainable
Impact HP Amplify Impact represents the world’s first
partner assessment, resource, and training program focused solely
on Sustainable Impact. To help spur the company’s ambitious goal of
enrolling at least 50 percent of Amplify partners in Amplify Impact
by 2025, HP today announced a new way for participating partners to
leverage Amplify Impact participation towards eligibility status.
Beginning May 2023, qualified partners receiving 3-Star recognition
will earn a point towards eligibility for Power and Power
Services.
HP also honored winners of its inaugural Amplify Impact Awards
at a live ceremony today at the Amplify Partner Conference.
About HP AmplifyLaunched in November 2020, HP
Amplify represents the first global partner program optimized to
drive dynamic partner growth and deliver consistent end customer
experiences and outcomes. It delivers a simplified and
easy-to-navigate global structure, which rewards partners based on
three pillars: performance, collaboration and
capabilities. Since the launch of HP Amplify, HP has expanded
the program with Amplify Data Insights, Amplify Retail, Amplify
Online and Amplify Impact.
For more information on HP Amplify, visit our newsroom.
About HP HP Inc. (NYSE: HPQ) is a global
technology leader and creator of solutions that enable people to
bring their ideas to life and connect to the things that matter
most. Operating in more than 170 countries, HP delivers a wide
range of innovative and sustainable devices, services and
subscriptions for personal computing, printing, 3D printing, hybrid
work, gaming, and more. For more information, please visit:
http://www.hp.com.
Media Contacts
HP Media Relations
MediaRelations@hp.com
hp.com/go/newsroom
Resources:
1 HP Amplify More for More and Fast Lane elements based on
partner eligibility requirements
2 All geographic markets apart from Greater China
HP (NYSE:HPQ)
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