GUILFORD, Conn., March 17,
2023 /PRNewswire/ -- Brook + Whittle, a leader
in sustainable packaging, complex decoration, and digital printing,
is proud to announce the installation of the first HP Indigo V12
digital press in the United
States. This installation will bolster Brook + Whittle's
digital print platform, delivering value to customers through
industry-leading turn times, supply chain agility, and label
customization — now at flexo printing speeds.
The HP Indigo V12 digital press brings digital agility to volume
currently printed on flexo presses. The V12 allows quick setup with
little waste, on-the-fly graphics changes, and variable data
printing — all while printing at 400 feet per minute. By
eliminating the traditional break-even point between flexo and
digital, a single V12 can replace 2 or 3 flexo presses.
"We're excited about this next step in our digital journey and
the value this press brings to our customers. HP Indigo is a great
partner, and together we are shaping the future of printing," says
Jeremy Letterman, Chief
Operations Officer at Brook + Whittle. "We have a longstanding
partnership with HP Indigo and our Hamilton, Ohio facility has been an HP Beta
site since 2006. This latest investment continues Brook + Whittle's
legacy as an early technology adopter and print process innovator
as we drive digitalization in the label industry."
"The speed and decoration capabilities of the new press opens
digital printing to a much wider market and a new set of customers
that require longer runs but want all the flexibility digital
brings. For the Brook + Whittle customer it means: HP Indigo
quality for mid to longer run lengths, faster delivery, fast
response to design changes, no limit in number of SKUs, and more
sustainable production," says Fernando Alperowitch, General
Manager, Industrial Print GTM, Americas at HP.
About Brook + Whittle
Brook + Whittle is a leading North American manufacturer of
premium prime label solutions with highly differentiated
capabilities, entrusted by some of the most well-known brands. The
company provides pressure-sensitive labels, shrink sleeves,
flexible packaging, and heat transfer labels with a focus on
delivering value to customers through sustainable packaging,
complex decoration, digitalization, and industry-leading lead
times. Brook + Whittle operates fifteen production facilities
across the US. To learn more about Brook + Whittle, visit
www.brookandwhittle.com
About HP
HP Inc. (NYSE: HPQ) is a global technology leader and creator of
solutions that enable people to bring their ideas to life and
connect to the things that matter most. Operating in more than 170
countries, HP delivers a wide range of innovative and sustainable
devices, services and subscriptions for personal computing,
printing, 3D printing, hybrid work, gaming, and more. For more
information, please visit: http://www.hp.com.
Contact:
Brook + Whittle
Daryl Northcott
marketing@bwhittle.com
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SOURCE Brook + Whittle