Salesforce Announces Einstein GPT, the World’s First Generative AI for CRM
2023年3月7日 - 10:00PM
- Einstein GPT creates personalized content across every
Salesforce cloud with generative AI, making every employee more
productive and every customer experience better
- Einstein GPT is open and extensible – supporting public and
private AI models purpose-built for CRM – and trained on trusted,
- Einstein GPT will integrate with OpenAI to provide Salesforce
customers with out-of-the-box generative AI capabilities
- The new ChatGPT app for Slack integrates OpenAI’s advanced AI
technology to deliver instant conversation summaries, research
tools, and writing assistance
- Salesforce Ventures’ $250 million Generative AI Fund will
bolster startup ecosystem and development of responsible generative
Salesforce (NYSE: CRM), the global leader in CRM, today launched
Einstein GPT, the world’s first generative AI CRM technology, which
delivers AI-created content across every sales, service, marketing,
commerce, and IT interaction, at hyperscale. With Einstein GPT,
Salesforce will transform every customer experience with generative
Einstein GPT will infuse Salesforce’s proprietary AI models with
generative AI technology from an ecosystem of partners and
real-time data from the Salesforce Data Cloud, which ingests,
harmonizes, and unifies all of a company’s customer data. With
Einstein GPT, customers can then connect that data to OpenAI’s
advanced AI models out of the box, or choose their own external
model and use natural-language prompts directly within their
Salesforce CRM to generate content that continuously adapts to
changing customer information and needs in real time.
For example, Einstein GPT can generate personalized emails for
salespeople to send to customers, generate specific responses for
customer service professionals to more quickly answer customer
questions, generate targeted content for marketers to increase
campaign response rates, and auto-generate code for developers.
“The world is experiencing one of the most profound
technological shifts with the rise of real-time technologies and
generative AI. This comes at a pivotal moment as every company is
focused on connecting with their customers in more intelligent,
automated, and personalized ways,” said Marc Benioff, CEO of
Salesforce. “Einstein GPT, in combination with our Data Cloud
and integrated in all of our clouds as well as Tableau, MuleSoft,
and Slack, is another way we are opening the door to the AI future
for all our customers, and we’ll be integrating with OpenAI at
Integration with OpenAI: Salesforce is combining OpenAI’s
enterprise-grade ChatGPT technology with Salesforce’s private AI
models to deliver relevant and trusted AI-generated content.
“We’re excited to apply the power of OpenAI’s technology to
CRM,” said Sam Altman, CEO of OpenAI. “This will allow more
people to benefit from this technology, and it allows us to learn
more about real-world usage, which is critical to the responsible
development and deployment of AI — a belief that Salesforce shares
Salesforce Ventures launches $250 million Generative AI
Fund: Salesforce also announced a Generative AI Fund from
Salesforce Ventures, the company’s global investment arm. The new
$250 million fund will invest in high-potential startups, bolster
the startup ecosystem, and spark the development of responsible,
trusted, and generative AI.
Go Deeper: Einstein GPT in CRM
Einstein GPT is the next generation of Einstein, Salesforce’s AI
technology that currently delivers more than 200 billion AI-powered
predictions per day across the Customer 360. And by combining
proprietary Einstein AI models with ChatGPT or other leading large
language models, customers can use natural-language prompts on CRM
data to trigger powerful, time-saving automations, and create
personalized, AI-generated content. Launching today are:
- Einstein GPT for Sales: Auto-generate sales tasks like
composing emails, scheduling meetings, and preparing for the next
- Einstein GPT for Service: Generate knowledge articles
from past case notes. Auto-generate personalized agent chat replies
to increase customer satisfaction through personalized and
expedited service interactions.
- Einstein GPT for Marketing: Dynamically generate
personalized content to engage customers and prospects across
email, mobile, web, and advertising.
- Einstein GPT for Slack Customer 360 apps: Deliver
AI-powered customer insights in Slack like smart summaries of sales
opportunities and surface end users actions like updating knowledge
- Einstein GPT for Developers: Improve developer
productivity with Salesforce Research's proprietary large language
model by using an AI chat assistant to generate code and ask
questions for languages like Apex.
ChatGPT for Slack, built by OpenAI: In addition,
Salesforce and OpenAI today announced the ChatGPT for Slack app.
The app provides new AI-powered conversation summaries, research
tools to learn about any topic, and writing assistance to quickly
The customer perspective: Customers like HPE, L’Oréal,
RBC US Wealth Management, and S&P Global Ratings discuss the
value generative AI delivers to improve customer engagement.
- “Embedding AI into our CRM has delivered huge operational
efficiencies for our advisors and clients," said Greg Beltzer, Head
of Tech for RBC US Wealth Management. "We believe that this
technology has the potential to transform the way businesses
interact with their customers, deliver personalized experiences,
and drive customer loyalty. We are excited to explore this
opportunity with Salesforce and drive the next generation of
personalized customer experiences."
- “Advances in AI continue to facilitate deeper,
multi-dimensional insights from market participants globally.
Consequently, Sales and Marketing teams can improve their
customer-centricity and become even more embedded in their
customers’ journeys,” said Chris Heusler, Chief Commercial Officer
of S&P Global Ratings. “The next chapter of AI has
exciting implications for elevating the customer experience.”
- Einstein GPT is currently in closed pilot.
- Learn more about Einstein GPT.
- Watch the Einstein GPT video.
- Read Salesforce’s Guidelines for Trusted Generative AI.
- Learn more about the Generative AI Fund from Salesforce
- Review findings from the new Generative AI in IT survey.
Salesforce, the global CRM leader, empowers companies of every
size and industry to digitally transform and create a 360° view of
their customers. For more information about Salesforce (NYSE: CRM),
version on businesswire.com: https://www.businesswire.com/news/home/20230307005533/en/
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