By consolidating fragmented technologies and
moving to Salesforce, Casey's has increased customer engagement and
automation, activating more marketing with less spend
SAN
FRANCISCO, Dec. 15, 2022 /PRNewswire/ -- Salesforce
(NYSE: CRM), the global leader in CRM, today announced that Casey's
General Stores, Inc., the third-largest convenience store retailer
and the fifth-largest pizza chain in the
United States, has experienced increased revenue and
engagement with its customer base with the help of Salesforce
technology. Salesforce has assisted Casey's in sending over 1
billion marketing messages to their more than 5.5 million Rewards
loyalty members this year.
By consolidating marketing technology vendors across their
business, Casey's has been able to harness a holistic and
organized view of all its customers, making for more personalized
engagement, saving time and money, reducing complexity, and
increasing revenue.
"With Salesforce, we feel confident in the future of our
business — even in challenging economic times — because of the
increase in customer connection and internal efficiencies we've
achieved by consolidating to one, real-time platform," said
Art Sebastian, Vice President of
Digital Experience, Casey's. "Before Salesforce, we had multiple
fragmented marketing systems that did not talk to one another, and
had no commonality. When we selected Salesforce, we had the ability
to easily organize and unify all of our customer data to
communicate in a consistent way, leading to an increase in customer
loyalty and less work for our marketers."
Casey's uses automation, Genie
Customer Data Cloud to boost revenue and reduce marketing
complexity
Today, 44% of commerce organizations are prioritizing lowering
costs over the next two years and 79% of organizations say using
automation tools increases their
productivity1.
Casey's has set a strong foundation to enable its shift toward
automated personalization. With over 13 million customer profiles
in the Genie Customer Data Cloud, 150 profile attributes, and 6
billion engagements captured, 30% of Casey's digital revenue is
driven by marketing channels activated through Salesforce. As
Sebastian said, "We've streamlined our activation with
automation."
Salesforce technology helps drive
success for Casey's
Casey's used the experience and innovations from Salesforce
consulting partner Deloitte Digital2 to
better implement the Genie Customer Data Cloud for its specific
business needs, which led to faster and better results. Today,
Salesforce is delivering success now for Casey's and companies
across every industry in a time when businesses and consumers are
being more measured with their spend.
"As we celebrated Casey's 50th anniversary in 2018, there was a
reflection period where we looked in the mirror and asked ourselves
how we could remain relevant with our customers for the next 50
years. The answer was to modernize our brand and become a more
contemporary version of ourselves," said Sebastian. "Digital was
the first expression of the contemporary Casey's and we were smart
about choosing Salesforce at the start of our digital
transformation journey, which allowed us to future proof our
business and consolidate costs. Any time people ask me for advice
on how to set up an efficient and cost effective business, I advise
them to find the right partners. Working with Salesforce, we are
accelerating our marketing impact in a measured and cost efficient
way."
Since beginning their work with Salesforce, Casey's has built a
new ecommerce website, launched mobile apps, a loyalty program, and
partnered with third-party delivery companies with Salesforce as
the capability to market directly to all customers engaging through
these experiences. Casey's is now sending 200 million personalized
messages a month to their subscriber base, specifically tailored to
each customer's purchasing history.
Evolving digital experiences with Salesforce has also enabled
Casey's to re-engage lapsed buyers, influence new loyalty program
members to make purchases, and incentivize frequent buyers to make
additional purchases. Today, Casey's leverages multiple Salesforce
products, including: Genie Customer Data Cloud, Marketing Cloud,
MuleSoft, and Service Cloud.
"Casey's is an innovative brand who has been able to use
real-time data to become a customer company. Using Salesforce,
Casey's has been able to consolidate marketing tech tools onto a
single platform, while unifying data from within Salesforce and
elsewhere to create tailored customer experiences," said
Bobby Jania, SVP, Marketing Cloud,
Salesforce.
More information:
- Read more Salesforce customer success stories here.
- Learn how Salesforce is helping customers drive fast time to
value here.
- Learn more about Marketing Cloud, Service Cloud, and
MuleSoft.
- Learn more about Salesforce's partner ecosystem here.
About Salesforce
Salesforce, the global CRM leader, empowers companies of every
size and industry to digitally transform and create a 360° view of
their customers. For more information about Salesforce (NYSE: CRM),
visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit https://www.salesforce.com, or call
1-800-NO-SOFTWARE.
About Casey's General
Stores
Casey's is a Fortune 500 company (Nasdaq: CASY) operating over
2,400 convenience stores. Founded more than 50 years ago, the
company has grown to become the third-largest convenience store
retailer and the fifth-largest pizza chain in the United States. Casey's provides freshly
prepared foods, quality fuel and friendly service at its locations.
Guests can enjoy pizza, donuts, other assorted bakery items, and a
wide selection of beverages and snacks. Learn more and order online
at www.caseys.com, or in the mobile app.
1 Source: 2022 Salesforce Success
Metrics Global Highlights study.
Data is from a survey of
3,706 Salesforce customers across the US, Canada, the UK, Germany, France, Australia, India, Singapore, Japan and Brazil conducted between June 8 and June 21, 2022. Results were
aggregated to determine average perceived customer value from the
use of Salesforce. Respondents were sourced and verified through a
third-party B2B panel. Sample sizes may vary across
metrics.
2 Please see
www.deloitte.com/us/about for a detailed description of our legal
structure.
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SOURCE Salesforce