Genie Customer Data Cloud and Tableau unlock
customer data and help deliver actionable insights in real time and
at scale
Now, with Tableau, every business can
visualize, automate, explore, and act on data from any
source
Genie Customer Data Cloud is seeing massive
adoption, powering 43 billion consumer engagements and ingesting
1.1 trillion records for Salesforce customers during Cyber Week
2022
Customers like Formula 1®, Inter, and
Casey's are using Genie Customer Data Cloud to reinvent how they
connect with their customers, delivering real-time, personalized
experiences at hyperscale
SAN
FRANCISCO, Dec. 8, 2022 /PRNewswire/ -- Salesforce
(NYSE: CRM), the global leader in CRM, today announced that Genie
Customer Data Cloud, the #1 CRM data cloud, is now powered by
Tableau, helping businesses better understand and unlock customer
data and deliver actionable insights in real time and at scale.
Now, any company can analyze billions of data points stored and
harmonized in Genie using Tableau, and then visualize, explore, and
automate insights and take action securely. In addition, because
Genie is natively integrated with Tableau, businesses can drive
down data warehousing costs, increase time to insight, and enable
better decision making by bringing all their data and analytics
together in one place.
Genie Customer Data Cloud now processes more than 100 billion
customer records on average daily across the entire Salesforce
Customer 360, enabling every company to use data and become a
customer company by saving time and money while growing revenue
with the world's #1 CRM. During Cyber Week 2022 alone, Genie
Customer Data Cloud enabled 43 billion customer engagements
for Salesforce customers and ingested 1.1 trillion
records.
Announced at Dreamforce, Genie Customer Data Cloud ingests,
harmonizes, and unifies all of a company's customer data across
channels and interactions into a single, real-time customer
profile, so every experience across the Customer 360 is more
automated, intelligent, integrated, and real time.
The rise of customer companies
In today's economic environment, every company must focus on
their customers, and it all starts with data. Businesses have
massive amounts of siloed, disparate, and difficult to manage data.
In the past, companies needed to build complex data pipelines,
which created issues with data duplication, static or out-dated
data and ultimately, delayed or flawed decision making. To succeed,
companies need access to vast amounts of data from within
Salesforce and elsewhere that inform business decisions in
relevant, easy-to-understand ways. With Genie Customer Data Cloud
powered by Tableau, organizations can bring in harmonized customer
data, engagement data and external data efficiently, and at
scale.
"Every company needs to be a customer company, but customer
expectations are changing in real time and companies need real-time
data and timely actionable insights. Genie Customer Data Cloud is
revolutionary because it is the first platform that can deliver
real-time personalized customer engagement across every sales,
service, marketing, commerce, and IT touchpoint," said Steve Fisher, EVP and GM, Next Gen CRM and
Unified Data Services, Salesforce. "Now, powered by Tableau, Genie
Customer Data Cloud enables companies to securely visualize,
explore, and act on their data about every customer, in real-time,
on the right channel, at scale. This is only the beginning of
what's possible as we build more native automation, intelligent,
and real-time integrations deeper into the platform."
Genie Customer Data Cloud powered by Tableau
With Tableau now powering Genie Customer Data Cloud, customers
in every business can visualize, automate, explore, and act on data
in real time. This means:
- Marketers can leverage data to understand the
factors driving customers' attitudes and behaviors and maximize
every cart with personalized recommendations. Real-time sales,
commerce, and web traffic data can help brands scale to meet demand
quickly, delivering a flawless customer experience and connecting
engagement to activity, for example, following unplanned
endorsements or a video going viral on social media.
- Service leaders can access real-time data on
customer activity — such as what's in their shopping cart — and use
that to route customers to the right agents with the right skills.
Once connected, Genie provides the agent with a unified customer
profile so they can personalize the service experience for that
customer.
- Automotive leaders can get insights into daily and
monthly driving distances and trips by model and region, helping
them understand driving habits and usage to help upsell
subscription services, and better service customers.
- Retailers can turn their enormous reservoir of
customer data into actionable insights. A holistic understanding of
customer data can help create personalized shopping experiences and
help organizations across the industry make informed decisions
about marketing, sales, and loyalty.
- Financial Services companies can use client
activities and life events to better understand their clients'
financial needs and proactively help them plan for key milestones
like buying a new home, paying for college, or planning their
retirement.
Customers are using Genie to create personalized customer
experiences at massive scale to increase revenue, efficiency, and
productivity
With Genie Customer Data Cloud, companies across every industry
globally can leverage their data directly within Salesforce to
drive the most relevant business outcomes. Whether patient data for
healthcare, telemetry data for manufacturing, or shopper data for
retail, Genie can ingest all data in real time and create
personalized actions across the Customer 360.
Formula 1® uses Genie to deepen fan engagement and
attract new fans
Formula 1® growth has been explosive in recent years, and
its growing fan base of 500 million global fans and a global TV
audience of 1.5 billion is at the heart of everything it does.
Formula 1 partnered with Salesforce to get a full view of its
fanbase, increase and deepen the intensity of fan engagement, and
attract new fans. Genie enables Formula 1 to understand how its
data integrates across every channel — physical and nonphysical,
and across the globe. Salesforce helps the organization understand
its growing fanbase using AI and automation to deliver scalable,
hyper-personalized, and real-time experiences. Formula 1 can now
move away from a siloed set of solutions to have a seamless
platform, Genie Customer Data Cloud, to store and maintain its fan
data.
Inter reaches the right customer at the right time through
personalized and automated actions
Inter, a financial services platform in Brazil, is using Marketing Cloud, Sales Cloud,
Service Cloud, Experience Cloud, CDP powered by Genie, Tableau, and
Einstein's artificial intelligence capabilities to bring together a
comprehensive understanding of customer behavior across all their
service verticals. This has become a fundamental part of their
offering, which allows customers to bank and make purchases like
airline tickets, and insurance, among others. Inter has seen a
20x return on investment with CDP powered by Genie Customer Data
Cloud, and 35x marketing campaign conversion rate.
Casey's accelerates focus on personalization to drive guest
loyalty and business impact
Casey's, the third largest convenience chain across the U.S.
with more than 2,400 stores, engages millions of guests each year
with fast and convenient service, and now personalized digital
experiences. With CDP powered by Genie, Casey's leverages
first-party data to create audience segments from more than 13
million customer records 30x faster than before. With
improved customer data management, Casey's connects data from
online orders, in-store transactions, and emails, enabling the
company to send relevant messages at scale.
More information:
- Tune in to Salesforce's World Tour NYC Thursday, Dec. 8 at 10
a.m. ET to learn more about the Genie Customer Data Cloud,
powered by Tableau. Register for free here.
- Learn about Genie and read Salesforce's vision for the
hyperscale customer data platform (CDP) here.
- For more information about Tableau, click here.
- Find out how customers are driving success now with
Salesforce.
- Read Salesforce's Cyber Week recap here.
About Salesforce
Salesforce, the global CRM leader, empowers companies of every
size and industry to digitally transform and create a 360° view of
their customers. For more information about Salesforce (NYSE: CRM),
visit: www.salesforce.com.
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SOURCE Salesforce