An App for Making Friends on the Road: Selina Enhances Its App to Help Travelers Connect
2022年6月14日 - 8:00PM
ビジネスワイヤ(英語)
Selina, the fast-growing lifestyle and experiential hospitality
brand targeting millennial and Gen Z travelers, continues to focus
on the user experience with its latest update to the Selina app.
The app, available on iOS and Android, features several
enhancements, from a new guest connection feature to an improved
user booking experience and personalization capabilities. By
creating global travel experiences designed to serve the vastly
underserved millennial and Gen Z markets, Selina is tapping into a
growing cohort of travelers that prioritize authenticity and
connection, seeking the ability to travel more often and more
freely. On average, 66% of guests meet a friend during their stays,
reflecting the effectiveness of Selina’s community-centered
hospitality platform, which also impacts guest satisfaction, as
evidenced by a superior Net Promoter Score for Selina. Selina
anticipates over two million visitors in 2022, and the new app
enhancements should help increase the percentage of direct sales
above the current 50% average.
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Key app updates:
- Upon confirmation of booking, guests can opt in to find out who
else is staying at the Selina property during their trip, helping
to facilitate the company’s mission of curating meaningful
connections. Those who choose to participate can see the first
name, photo, and nationality of fellow guests before arrival,
making for a helpful ice breaker when crossing paths on
property.
- Notifications on the hotel’s upcoming events and calendar of
activities assist travelers in planning unforgettable
experiences.
- The app’s personalized home screen now adjusts content based on
language and geolocation, providing guests with key information
related to their upcoming stays, with intel like weather forecasts
and more.
- Other updates to the app's booking flow and integration of the
brand’s loyalty token program help to drive a seamless purchase
experience, supporting direct bookings.
“Our entire platform is designed to inspire meaningful
connections, and by adding the capability for our guests to connect
with each other and form relationships leading into their stays,
we’re creating the opportunities for them to have even more
impactful experiences that lead to lifelong friendships,” said
Global Chief Marketing Officer Elad Nir. “As a lifestyle brand, the
Selina experience is about much more than finding a place to stay,
it’s about immersing yourself in a local culture and connecting
with like-minded individuals. This is central to what Millennial
and Gen Z travelers look for, and the updates we’ve made to our app
enhance our ability to meet and exceed their expectations. It also
demonstrates our commitment to further integrating technology into
the fabric of our business.”
The update to the app further demonstrates Selina’s commitment
to enhancing its proprietary tech platform, enabling Selina to
scale quickly, operate efficiently, and continue building direct
sales, which represent over half of bookings to date. Selina is
leveraging its proprietary technology across varied facets of the
business, such as:
- Tech-Enabled Operations – Selina’s locations can be fully
cashless with remotely monitored utility costs and the ability to
predict maintenance issues from our headquarters.
- Owned Property Management System (PMS) – Selina’s owned, and
flexible PMS can create and sell alternative products like
subscriptions, co-working packages, tokens and more.
- Selina Exchange – Selina’s platform can exchange unsold rooms
to content providers like musicians, artists and yoga instructors,
which reduces programming costs.
- Proprietary Real Estate Sourcing - Selina leverages its
proprietary technology to identify and renovate underperforming
hotels in partnership with local real estate owners, who cover 90%
of conversion costs, and artisans, who embed a local cultural
influence, to create destinations that combine the comfort and
style of a boutique hotel with coworking facilities and local
social experiences, generally driving significant increases in
revenue compared to a property’s prior operations.
About Selina
Selina is one of the world's largest hospitality brands built to
address the needs of millennial and Gen Z travelers, blending
beautifully designed accommodation with coworking, recreation,
wellness, and local experiences. Custom-built for today's nomadic
traveler, Selina provides guests with a global infrastructure to
seamlessly travel and work abroad. Founded in 2014, each Selina
property is designed in partnership with local artists, creators,
and tastemakers, breathing new life into existing buildings in
interesting locations around the world – from urban cities to
remote beaches and jungles. Selina's portfolio includes 155 open or
secured properties across 25 countries and six continents. On
December 2, 2021, Selina entered into a business combination
agreement with BOA Acquisition Corp. (NYSE: BOAS), the closing of
which, which is subject to customary conditions, will result in
Selina becoming a publicly listed company.
To learn more, visit www.selina.com or follow Selina on
Instagram, Facebook or YouTube. Download the Selina app on the App
Store or Google Play.
To explore Selina real estate partnership opportunities, please
contact partnerships@selina.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220614005064/en/
Media: Julie Thomas Mower jthomas@mower.com /
selina@mower.com
BOA Acquisition (NYSE:BOAS)
過去 株価チャート
から 8 2024 まで 9 2024
BOA Acquisition (NYSE:BOAS)
過去 株価チャート
から 9 2023 まで 9 2024