Brunswick Corporation Augments ACES Strategy with Investments in Boating Intelligence™
2024年7月18日 - 7:00PM
Brunswick Corporation, (NYSE:BC), the world’s leading marine
technology company is enhancing its ACES (Autonomous, Connected,
Electrified, and Shared) strategy with the announcement of Boating
Intelligence™, a comprehensive initiative to incorporate AI
features into its products to deliver simpler, safer, smarter, and
more sustainable boating. To accelerate its vision for
Boating Intelligence, Brunswick Corporation is re-launching its
I-Jet Lab at the University of Illinois Research Park. The newly
named Boating Intelligence Design Lab (BI DesignLab), under the
direction of Jeff Reifsnyder, is refocusing its programs on
developing Brunswick’s AI talent and capabilities, as well as
supporting Brunswick’s product development teams as they
incorporate AI into Brunswick’s next generation of products. BI
DesignLab is already supporting the development of Brunswick’s
autonomous docking technology but is now also advancing work on
AI-powered virtual agents, customized for marine applications, and
other applications that will provide smart assistance to people
operating their own boats and members of Brunswick’s Freedom Boat
Club.
“Our ACES strategy has matured over the past five years with
many products like our Avator electric outboards, FATHOM power
management system, and C-Zone mobile connectivity solution already
in production,” said Dave Foulkes, Brunswick Corporation CEO. “We
see an opportunity to embed AI functionality as one focus for our
next phase of advanced technology and feature development, creating
an opportunity for boats to evolve from an experiential product to
an experiential partner.”
“Boating Intelligence can be manifested through the entire
Brunswick portfolio of products and services, through integrated,
smart, and intelligent technologies that amplify the boating
experience,” said Brenna Preisser, Brunswick Corporation Executive
Vice President and President, Business Acceleration. “We see AI
emerging into boating to help augment and simplify many activities
and reduce the complexity of operating and navigating a boat.
Freedom Boat Club provides a unique platform to develop and exploit
these possibilities.”
Elements of Brunswick’s initial work in Boating Intelligence
will be displayed at a number of events, including the 2025
Consumer Electronics Show (CES), which has been a favored venue for
previewing and launching many of Brunswick’s ACES technologies and
products.
About Brunswick Corporation:
Brunswick Corporation (NYSE: BC) is the global leader in marine
recreation, delivering innovation that transforms experiences on
the water and beyond. Our unique, technology-driven solutions
are informed and inspired by deep consumer insights and powered by
our belief that “Next Never Rests™”. Brunswick is dedicated to
industry leadership, to being the best and most trusted partner to
our many customers, and to building synergies and ecosystems that
enable us to challenge convention and define the future. Brunswick
is home to more than 60 industry-leading brands. In the category of
Marine Propulsion, these brands include, Mercury Marine, Mercury
Racing, MerCruiser, and Flite. Brunswick’s comprehensive collection
of parts, accessories, distribution, and technology brands includes
Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad,
B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are
some of the best known in the world, including Boston Whaler, Lund,
Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver.
Our service, digital and shared-access businesses include Freedom
Boat Club, Boateka and a range of financing, insurance, and
extended warranty businesses. While focused primarily on the marine
industry, Brunswick also successfully leverages its portfolio of
advanced technologies to deliver an exceptional suite of solutions
in mobile and industrial applications. Headquartered in
Mettawa, IL, Brunswick has more than 17,000 employees operating in
29 countries. In 2023, Brunswick was named by Forbes as a World’s
Best Employer and as one of America’s Most Responsible Companies by
Newsweek, both for the fourth consecutive year. For more
information, visit www.Brunswick.com.
Lee
Gordon —
Vice President – Corporate Communications, Public Relations & Public Affairs
M: (904) 860-8848 | O: (847) 735-4003
Brunswick (NYSE:BC)
過去 株価チャート
から 8 2024 まで 9 2024
Brunswick (NYSE:BC)
過去 株価チャート
から 9 2023 まで 9 2024