The two join forces at the intersection of mental and
financial health to provide resources focused on money
mindfulness
CHARLOTTE, N.C., Aug. 27,
2024 /PRNewswire/ -- Ally Financial Inc.
(NYSE: ALLY) and Calm, a leading mental health company with
the number one app for sleep, meditation and relaxation, have
teamed up to support the mental health and financial goals of
people nationwide.
At a time when more than half (59%) of Americans feel stressed
about the condition of their finances every month (or more!), Ally
is offering over one million free 3-month Calm trials to
consumers-at-large and one-year premium subscriptions to customers
to help ease stress and build healthier financial habits.
Bound by a shared commitment to make wellness resources
accessible to all, the brands will highlight first-of-its-kind
financial wellness content on Calm, including a Calm Conversation
with financial wellness guru Kelley
Long and Jack Howard, Head of
Money Wellness at Ally. The collaboration follows the launch of
Ally Money Roots™, a free financial wellness program grounded in
money psychology that the nation's largest all-digital bank
launched earlier this month.
"At Ally, we are constantly finding ways to disrupt the status
quo and better support customers on their financial journey. That's
why we are continuously innovating ways to learn about money and
working with likeminded brands to help people live their best
lives," said Andrea Brimmer, Chief
Marketing and PR Officer at Ally. "We're thrilled that our
collaboration with Calm will help us reward our customers who are
investing in their wellbeing along with consumers everywhere who
want to live more mindfully and find the joy in money."
Ally conducted a survey to uncover how money stress impacts
everything from mental health to daily life. Key findings
include:
- Financial anxiety is the top driver of mental health
challenges.
- Nearly 1 in 2 (46%) Americans say concerns about their finances
impact their lives on a daily or weekly basis, with Gen Z
(52%) and millennials (50%) most affected.
- Money is the great disrupter, with respondents citing sleep
(66%), mental health (65%) and personal relationships (52%) all
affected by financial stress.
- Over half of Americans (54%) say just thinking about their
finances makes them feel worried.
- 60% of consumers are "less than confident" in their financial
condition and find savings virtually impossible, with over half
(51%) unable to cover an emergency expense of $500 without going into debt.
As part of this collaboration, Ally is curating a bespoke
financial wellness playlist of Calm content featuring meditations
around money and daily mindfulness practices. To learn more about
signing up for a free Calm trial and explore the financial wellness
content visit: www.ally.com/calm
More on Money Roots: Grounded in money psychology, Ally
Money Roots™ is a departure from traditional skills-based financial
education. The interactive Money Roots curriculum, paired with the
Calm content, mindfulness exercises and resources are designed to
make it easier for people to invest in their financial
wellbeing.
Survey Methodology: Data was collected from 2 surveys
fielded by Ally Financial in May 2024
among a census balanced population of 2,000 consumers to understand
the state of their personal finances, the status of their current
financial goals along with any tradeoffs they are making to manage
their finances.
About Ally Financial
Ally Financial Inc.
(NYSE: ALLY) is a financial services company with the nation's
largest all-digital bank and an industry-leading auto financing
business, driven by a mission to "Do It Right" and be a relentless
ally for customers and communities. The company serves
approximately 11 million customers through a full range of online
banking services (including deposits, mortgage, and credit card
products) and securities brokerage and investment advisory
services. The company also includes a robust corporate finance
business that offers capital for equity sponsors and middle-market
companies, as well as auto financing and insurance offerings. For
more information, please visit www.ally.com.
For more information and disclosures about Ally,
visit https://www.ally.com/#disclosures.
For further images and news on Ally, please
visit http://media.ally.com.
About Calm
Calm is a mental health company on a
mission to support everyone on every step of their mental health
journey. With the #1 app to help you sleep more, stress less and
live mindfully as well as a growing library of digital,
evidence-based mental health programs, Calm offers trusted support
for individuals and organizations alike. Our flagship consumer app
provides personalized content and activities – featuring a range of
experts and beloved celebrity voices. Our workplace and healthcare
solutions take a consumer-friendly approach to mental health
support delivered on a HIPAA-compliant platform to drive positive
health and business outcomes. Named a TIME100 Most Influential
Company, Calm has more than 150 million downloads and supports more
than 3,500 organizations across seven languages and 190 countries.
To learn more, visit calm.com.
PR Contact:
Megan Rivers (Ally Media)
Megan.rivers@ally.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/ally-and-calm-unite-to-help-millions-reach-financial-goals-through-mental-wellbeing-302230873.html
SOURCE Ally Financial