Infotainment insights generated using connected
vehicle data transform the way radio listening is measured and
brings faster, more accurate listening behavior.
A Forward-Looking Statements paragraph has been added after the
last paragraph of the release.
The updated release reads:
WEJO AND CAPITOL BROADCASTING COMPANY OF
NORTH CAROLINA TEAM UP ON INFOTAINMENT INSIGHTS USING CONNECTED
VEHICLE DATA (CVD) FOR BROADCASTERS AND ADVERTISERS IN A MARKET
WORTH $1.8 BILLION
Infotainment insights generated using connected
vehicle data transform the way radio listening is measured and
brings faster, more accurate listening behavior.
Wejo Group Limited (NASDAQ: WEJO), a global leader in Smart
Mobility for Good™ cloud and software solutions for connected,
electric and autonomous vehicle data, today announced that it and
Capitol Broadcasting Company of North Carolina have partnered to
pilot and introduce connected vehicle data-driven infotainment
insights for radio listening insights and measurement. The
infotainment insights include a more accurate way than traditional
manual methods to measure in-vehicle radio listening audiences.
Wejo expects the information insights to address the represent
dozens of millions of dollars in revenue opportunity over the next
three years, thanks to a total addressable market value of $1.8bn,
with broadcasters and advertisers expected to find value in gaining
a better overall understanding of the competitive market and their
audience to make more informed decisions to generate revenue.
As most radio listening happens in cars, Wejo’s partnership with
Capitol Broadcasting shows how leveraging connected vehicle data
(CVD) can result in a highly accurate, extensive but anonymous
radio listener data set, including when, which radio stations and
how long people listened; powering audio listening insights and
measurement solutions. The new infotainment insights replace the
traditional manual, time-consuming and error-prone methods,
including surveys, forms and self-reporting tools from a small
sample of participants that most radio broadcasting companies
currently use. Wejo’s CVD-based solution provides broadcasters with
an immediate opportunity to better understand their in-vehicle
listeners and markets; enabling them to optimize revenue streams.
The U.S. Radio Broadcasting industry’s expected total revenue in
2022 is $23 billion, with over $345 billion in advertising
expenditures, according to IBISWorld data.
“By partnering with Capitol Broadcasting Company, Wejo's
connected vehicle data can showcase our infotainment insights and
bring to market a new, accurate and transformative way to measure
and understand in-vehicle radio audiences,” said Benoit Joly, chief
commercial officer at Wejo. “Our solutions will help radio
broadcasters and advertisers learn more about listening behaviors
and competitors while helping them drive revenue.”
With the Wejo-generated infotainment insights, broadcasters and
advertising agencies can get daily data on in-vehicle radio
audiences across the U.S. Wejo will provide real-time in-vehicle
listening behavior for every minute of every day, which can be
layered on top of other critical points of interest for
broadcasters and advertisers. The infotainment insights also
provide data on radio station listening patterns, allowing
broadcasters to understand how people in vehicles listen to their
stations and competitors’ stations and what stations and genres
listeners tune in to before and after they are on their
stations.
“In-car listening is the backbone of the radio industry and
gaining more accurate insights into our audience and market will
help us better understand our listeners. Wejo’s data was very
insightful and the first of its kind for our industry to see,” said
Brian Maloney, vice president of radio at Capitol Broadcasting
Company.
“One of the things that I really appreciated with Wejo was
getting access to actual radio listener data,” added Jon Accarrino,
Capitol Broadcasting Company’s vice president of transformation
& strategic initiatives. “With this platform, we know how many
car radios were listening to our radio stations in our DMA, when
they were listening, and for how long. No estimates. No surveys.
Just real data.”
For more information about Wejo, visit https://www.wejo.com/
About Capitol Broadcasting Company Inc.
Capitol Broadcasting Company, Inc. is a diversified
communications company which owns and/or operates WRAL-TV, WRAZ-TV,
WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2,
WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, WRAL Digital and Wolfpack
Sports Properties (a joint venture with Learfield) in Raleigh, NC;
WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The
Durham Bulls Baseball Club, Bull City Hospitality, the American
Underground startup hub in Durham, NC; and real estate interests
including the American Tobacco Historic District in Durham, NC, and
Rocky Mount Mills in Rocky Mount, NC.
About Wejo
Wejo Group Limited is a global leader in cloud and software
analytics for connected, electric, and autonomous mobility,
revolutionizing the way we live, work and travel by transforming
and interpreting historic and real-time vehicle data. The Company
enables smarter mobility by organizing trillions of data points
from 20.1 million vehicles, of which 13.7 million were active on
the platform transmitting data in near real-time, and over 87.2
billion journeys globally as of September 30, 2022, across multiple
brands, makes and models, and then standardizing and enhancing
those streams of data on a vast scale. Wejo partners with ethical,
like-minded companies and organizations to turn that data into
insights that unlock value for consumers. With the most
comprehensive and trusted data, information, and intelligence, Wejo
is creating a smarter, safer, more sustainable world for all.
Founded in 2014, Wejo employs approximately 300 people and has
offices in Manchester, UK and in regions where Wejo does business
around the world. For more information, visit: www.wejo.com or
connect with us on LinkedIn, Twitter, and Instagram.
Forward-Looking Statements
This communication contains "forward-looking statements" within
the meaning of the "safe harbor" provisions of the United States
Private Securities Litigation Reform Act of 1995. For more
information, please follow this link:
https://www.wejo.com/forward-looking-statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20221229005148/en/
Media: Ben Hohmann, Wejo ben.hohmann@wejo.com
Katie O’Brien, Raffetto Herman Strategic Communications on
behalf of Wejo wejopr@rhstrategic.com
Investors: Tahmin Clarke, Wejo tahmin.clarke@wejo.com
Wejo (NASDAQ:WEJO)
過去 株価チャート
から 10 2024 まで 11 2024
Wejo (NASDAQ:WEJO)
過去 株価チャート
から 11 2023 まで 11 2024
