Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16]

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of November 2024

Commission File Number: 001-36397

Weibo Corporation

(Registrant’s Name)

8/F, QIHAO Plaza, No. 8 Xinyuan S. Road

Chaoyang District, Beijing 100027

People’s Republic of China

(Address of Principal Executive Offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F x Form 40-F ¨

Exhibit Index

Exhibit 99.1 – Press Release regarding Financial Results for the Third Quarter Ended September 30, 2024 issued by Weibo Corporation on November 19, 2024

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	WEIBO CORPORATION


Date: November 19, 2024	By:	/s/ Fei Cao
		Fei Cao
		Chief Financial Officer

Exhibit 99.1

Weibo Announces Third Quarter 2024 Unaudited Financial Results

BEIJING, China – November 19, 2024 – Weibo Corporation (“Weibo” or the “Company”) (Nasdaq: WB and HKEX: 9898), a leading social media in China, today announced its unaudited financial results for the third quarter ended September 30, 2024.

“We had a solid quarter,” said Gaofei Wang, CEO of Weibo. “On the user front, we continued to focus on the acquisition and engagement of high quality users. On the monetization front, our advertising business has exhibited a stabilized trend this quarter. We are pleased to see robust growth of ad revenues from certain key sectors, mainly driven by ad demand during the Summer Olympics. Our value-added services business also delivered strong momentum this quarter, benefiting from the upgrade of membership services catering to users’ social interactions on the platform.”

Third Quarter 2024 Highlights

Net revenues were US$464.5 million, an increase of 5% year-over-year or an increase of 3% year-over-year on a constant currency basis ^[1].

Advertising and marketing revenues were US$398.6 million, an increase of 2% year-over-year or flat year-over-year on a constant currency basis ^[1].

Value-added services (“VAS”) revenues were US$65.9 million, an increase of 25% year-over-year or an increase of 23% year-over-year on a constant currency basis ^[1].

Income from operations was US$141.3 million, representing an operating margin of 30%.

Net income attributable to Weibo’s shareholders was US$130.6 million and diluted net income per share was US$0.50.

Non-GAAP income from operations was US$164.5 million, representing a non-GAAP operating margin of 35%.

Non-GAAP net income attributable to Weibo’s shareholders was US$139.2 million and non-GAAP diluted net income per share was US$0.53.

Monthly active users (“MAUs”) were 587 million in September 2024.

Average daily active users (“DAUs”) were 257 million in September 2024.

^[1] We define constant currency (non-GAAP) by assuming that the average exchange rate in the third quarter of 2024 had been the same as it was in the third quarter of 2023, or RMB7.23=US$1.00.

Third Quarter 2024 Financial Results

For the third quarter of 2024, Weibo’s total net revenues were US$464.5 million, an increase of 5% compared to US$442.2 million for the same period last year.

Advertising and marketing revenues for the third quarter of 2024 were US$398.6 million, an increase of 2% compared to US$389.3 million for the same period last year. Advertising and marketing revenues excluding advertising revenues from Alibaba were US$377.1 million, an increase of 3% compared to US$367.6 million for the same period last year.

VAS revenues for the third quarter of 2024 were US$65.9 million, an increase of 25% year-over-year compared to US$52.9 million for the same period last year, primarily driven by the growth of membership services and game-related revenues.

Costs and expenses for the third quarter of 2024 totaled US$323.2 million, an increase of 5% compared to US$308.2 million for the same period last year. The increase was mainly resulted from higher marketing spend and personnel related expenses.

Income from operations for the third quarter of 2024 was US$141.3 million, compared to US$134.0 million for the same period last year. Operating margin was 30%, same as last year. Non-GAAP income from operations was US$164.5 million, compared to US$163.9 million for the same period last year. Non-GAAP operating margin was 35%, compared to 37% last year.

Non-operating income for the third quarter of 2024 was US$23.6 million, compared to non-operating loss of US$28.4 million for the same period last year. Non-operating income for the third quarter of 2024 mainly included (i) gain from fair value change of investments of US$16.8 million, which was excluded under non-GAAP measures; and (ii) net interest and other income of US$6.7 million.

Income tax expenses for the third quarter of 2024 were US$32.2 million, compared to US$25.4 million for the same period last year. The increase was primarily due to withholding tax accrued related to earnings to be remitted to Weibo Hong Kong Limited from its wholly-owned subsidiary in China.

Net income attributable to Weibo’s shareholders for the third quarter of 2024 was US$130.6 million, compared to US$77.5 million for the same period last year. Diluted net income per share attributable to Weibo’s shareholders for the third quarter of 2024 was US$0.50, compared to US$0.32 for the same period last year. Non-GAAP net income attributable to Weibo’s shareholders for the third quarter of 2024 was US$139.2 million, compared to US$136.6 million for the same period last year. Non-GAAP diluted net income per share attributable to Weibo’s shareholders for the third quarter of 2024 was US$0.53, compared to US$0.57 for the same period last year.

As of September 30, 2024, Weibo’s cash, cash equivalents and short-term investments totaled US$2.2 billion. For the third quarter of 2024, cash provided by operating activities was US$124.2 million, capital expenditures totaled US$11.8 million, and depreciation and amortization expenses amounted to US$14.4 million.

Conference Call

Weibo’s management team will host a conference call from 6:00 AM to 7:00 AM Eastern Time on November 19, 2024 (or 7:00 PM to 8:00 PM Beijing Time on November 19, 2024) to present an overview of the Company’s financial performance and business operations.

Participants who wish to dial in to the teleconference must register through the below public participant link. Dial in and instruction will be in the confirmation email upon registering.

Participants Registration Link:

https://register.vevent.com/register/BI53615081ba80427881ec0a24ad90968c

Additionally, a live and archived webcast of this conference call will be available at http://ir.weibo.com.

Non-GAAP Financial Measures

This release contains the following non-GAAP financial measures: non-GAAP income from operations, non-GAAP net income attributable to Weibo’s shareholders, non-GAAP diluted net income per share attributable to Weibo’s shareholders and adjusted EBITDA. These non-GAAP financial measures should be considered in addition to, not as a substitute for, measures of the Company’s financial performance prepared in accordance with U.S. GAAP.

The Company’s non-GAAP financial measures exclude stock-based compensation, amortization of intangible assets resulting from business acquisitions, net results of impairment and provision on investments, gain/loss on sale of investments and fair value change of investments, non-GAAP to GAAP reconciling items on the share of equity method investments, non-GAAP to GAAP reconciling items for the income/loss attributable to non-controlling interests, income tax expense related to the amortization of intangible assets resulting from business acquisitions and fair value change of investments (other non-GAAP to GAAP reconciling items have no tax effect), and amortization of issuance cost of convertible senior notes, unsecured senior notes and long-term loans. Adjusted EBITDA represents non-GAAP net income attributable to Weibo’s shareholders before interest income/expense, net, income tax expenses/benefits, and depreciation expenses.

The Company’s management uses these non-GAAP financial measures in their financial and operating decision-making, because management believes these measures reflect the Company’s ongoing operating performance in a manner that allows more meaningful period-to-period comparisons. The Company believes that these non-GAAP financial measures provide useful information to investors and others in the following ways: (i) in comparing the Company’s current financial results with the Company’s past financial results in a consistent manner, and (ii) in understanding and evaluating the Company’s current operating performance and future prospects in the same manner as management does. The Company also believes that the non-GAAP financial measures provide useful information to both management and investors by excluding certain expenses, gains/losses and other items (i) that are not expected to result in future cash payments or (ii) that are non-recurring in nature or may not be indicative of the Company’s core operating results and business outlook.

Use of non-GAAP financial measures has limitations. The Company’s non-GAAP financial measures do not include all income and expense items that affect the Company’s operations. They may not be comparable to non-GAAP financial measures used by other companies. Accordingly, care should be exercised in understanding how the Company defines its non-GAAP financial measures. Reconciliations of the Company’s non-GAAP financial measures to the nearest comparable GAAP measures are set forth in the section below titled “Unaudited Reconciliation of Non-GAAP to GAAP Results.”

About Weibo

Weibo is a leading social media for people to create, share and discover content online. Weibo combines the means of public self-expression in real time with a powerful platform for social interaction, content aggregation and content distribution. Any user can create and post a feed and attach multi-media and long-form content. User relationships on Weibo may be asymmetric; any user can follow any other user and add comments to a feed while reposting. This simple, asymmetric and distributed nature of Weibo allows an original feed to become a live viral conversation stream.

Weibo enables its advertising and marketing customers to promote their brands, products and services to users. Weibo offers a wide range of advertising and marketing solutions to companies of all sizes. Weibo generates a substantial majority of its revenues from the sale of advertising and marketing services, including the sale of social display advertisement and promoted marketing offerings. Weibo displays content in a simple information feed format and offers native advertisement that conform to the information feed on our platform. We are continuously refining our social interest graph recommendation engine, which enables our customers to perform people marketing and target audiences based on user demographics, social relationships, interests and behaviors, to achieve greater relevance, engagement and marketing effectiveness.

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology, such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “confidence,” “estimates” and similar statements. Among other things, Weibo’s expected financial performance and strategic and operational plans, as described, without limitation, in quotations from management in this press release, contain forward-looking statements. Weibo may also make written or oral forward-looking statements in the Company’s periodic reports to the U.S. Securities and Exchange Commission (“SEC”), in announcements, circulars or other publications made on the website of The Stock Exchange of Hong Kong Limited (the “Hong Kong Stock Exchange”), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, Weibo’s limited operating history in certain new businesses; failure to sustain or grow active user base and the level of user engagement; the uncertain regulatory landscape in China; fluctuations in the Company’s quarterly operating results; the Company’s reliance on advertising and marketing sales for a majority of its revenues; failure to successfully develop, introduce, drive adoption of or monetize new features and products; failure to compete effectively for advertising and marketing spending; failure to successfully integrate acquired businesses; risks associated with the Company’s investments, including equity pick-up and impairment; failure to compete successfully against new entrants and established industry competitors; changes in the macro-economic environment, including the depreciation of the Renminbi; and adverse changes in economic and political policies of the PRC government and its impact on the Chinese economy. Further information regarding these and other risks is included in Weibo’s annual reports on Form 20-F and other filings with the SEC and the Hong Kong Stock Exchange. All information provided in this press release is current as of the date hereof, and Weibo assumes no obligation to update such information, except as required under applicable law.

Contact:

Investor Relations

Weibo Corporation

Phone: +86 10 5898-3336

Email: ir@staff.weibo.com

WEIBO CORPORATION
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands of U.S. dollars, except per share data)

	Three months ended							Nine months ended
	September 30,			June 30,		September 30,		September 30,			September 30,
	2023			2024		2024		2023			2024
Net revenues:
Advertising and marketing	$	389,301		$	375,277	$	398,615	$	1,130,275		$	1,112,843
Value-added services		52,850			62,596		65,865		165,894			185,007
Net revenues		442,151			437,873		464,480		1,296,169			1,297,850

Costs and expenses:
Cost of revenues ⁽¹⁾		93,998			89,790		92,381		274,123			268,992
Sales and marketing ⁽¹⁾		109,776			114,232		123,069		321,695			340,928
Product development ⁽¹⁾		82,764			71,689		80,411		266,385			232,826
General and administrative ⁽¹⁾		21,627			26,777		27,297		80,037			78,660
Total costs and expenses		308,165			302,488		323,158		942,240			921,406
Income from operations		133,986			135,385		141,322		353,929			376,444

Non-operating income (loss):
Investment related income (loss), net		(8,915	)		245		16,905		(6,950	)		12,180
Interest and other income (loss), net		(19,498	)		11,182		6,699		(5,459	)		(730	)
		(28,413	)		11,427		23,604		(12,409	)		11,450

Income before income tax expenses		105,573			146,812		164,926		341,520			387,894
Less: Income tax expenses		25,407			33,275		32,197		72,709			90,516

Net income		80,166			113,537		132,729		268,811			297,378
Less: Net income attributable to non-controlling interests		474			471		545		1,287			1,564
Accretion to redeemable non-controlling interests		2,203			1,135		1,617		8,156			3,878
Net income attributable to Weibo’s shareholders	$	77,489		$	111,931	$	130,567	$	259,368		$	291,936

Basic net income per share attributable to Weibo’s shareholders	$	0.33		$	0.47	$	0.55	$	1.10		$	1.23
Diluted net income per share attributable to Weibo’s shareholders	$	0.32		$	0.43	$	0.50	$	1.09		$	1.12

Shares used in computing basic net income per share attributable to Weibo’s shareholders		235,842			237,124		237,499		235,307			237,107
Shares used in computing diluted net income per share attributable to Weibo’s shareholders		238,655			265,086		265,824		237,817			264,856

(1) Stock-based compensation in each category:
Cost of revenues	$	2,308		$	1,527	$	1,539	$	7,082		$	4,839
Sales and marketing		4,243			3,211		3,454		12,969			10,488
Product development		13,306			8,293		8,593		40,362			27,324
General and administrative		5,834			4,176		4,512		18,970			13,666

WEIBO CORPORATION
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands of U.S. dollars)

	As of
	December 31,		September 30,
	2023		2024
Assets
Current assets:
Cash and cash equivalents	$	2,584,635	$	1,203,977
Short-term investments		641,035		993,618
Accounts receivable, net		440,768		419,369
Prepaid expenses and other current assets		359,881		375,455
Amount due from SINA⁽¹⁾		486,397		465,676
Current assets subtotal		4,512,716		3,458,095

Property and equipment, net		220,663		227,609
Goodwill and intangible assets, net		300,565		288,233
Long-term investments		1,320,386		1,445,467
Other non-current assets		926,028		1,205,712
Total assets	$	7,280,358	$	6,625,116

Liabilities, Redeemable Non-controlling Interests and Shareholders’ Equity
Liabilities:
Current liabilities:
Accounts payable	$	161,493	$	154,440
Accrued expenses and other current liabilities		666,833		638,826
Income tax payable		94,507		80,711
Deferred revenues		75,187		94,690
Unsecured senior notes		799,325		-
Current liabilities subtotal		1,797,345		968,667

Long-term liabilities:
Convertible senior notes		317,625		320,017
Unsecured senior notes		743,695		744,420
Long-term loans		791,647		794,395
Other long-term liabilities		112,430		119,676
Total liabilities		3,762,742		2,947,175

Redeemable non-controlling interests		68,728		42,377

Shareholders’ equity :
Weibo shareholders’ equity		3,398,735		3,583,469
Non-controlling interests		50,153		52,095
Total shareholders’ equity		3,448,888		3,635,564
Total liabilities, redeemable non-controlling interests and shareholders’ equity	$	7,280,358	$	6,625,116

(1) Included short-term loans to and interest receivable from SINA of US$445.2 million as of December 31, 2023 and US$423.5 million as of September 30, 2024.

WEIBO CORPORATION
UNAUDITED RECONCILIATION OF NON-GAAP TO GAAP RESULTS
(In thousands of U.S. dollars, except per share data)

	Three months ended									Nine months ended
	September 30,			June 30,			September 30,			September 30,			September 30,
	2023			2024			2024			2023			2024
Income from operations	$	133,986		$	135,385		$	141,322		$	353,929		$	376,444
Add: Stock-based compensation		25,691			17,207			18,098			79,383			56,317
Amortization of intangible assets resulting from business acquisitions		4,209			5,011			5,112			12,919			15,182
Non-GAAP income from operations	$	163,886		$	157,603		$	164,532		$	446,231		$	447,943

Net income attributable to Weibo’s shareholders	$	77,489		$	111,931		$	130,567		$	259,368		$	291,936
Add: Stock-based compensation		25,691			17,207			18,098			79,383			56,317
Amortization of intangible assets resulting from business acquisitions		4,209			5,011			5,112			12,919			15,182
Investment related gain/loss, net ⁽¹⁾		8,915			(245	)		(16,905	)		6,950			(12,180	)
Non-GAAP to GAAP reconciling items on the share of equity method investments		19,430			(8,412	)		1,975			12,351			18,921
Non-GAAP to GAAP reconciling items for the income/loss attributable to non-controlling interests		(101	)		(435	)		(501	)		(414	)		(1,372	)
Tax effects on non-GAAP adjustments ⁽²⁾		(645	)		(1,082	)		(1,112	)		(1,176	)		(3,297	)
Amortization of issuance cost of convertible senior notes, unsecured senior notes and long-term loans		1,607			2,277			1,951			4,819			6,542
Non-GAAP net income attributable to Weibo’s shareholders	$	136,595		$	126,252		$	139,185		$	374,200		$	372,049

Non-GAAP diluted net income per share attributable to Weibo’s shareholders	$	0.57		$	0.48	*	$	0.53	*	$	1.57		$	1.42	*

Shares used in computing GAAP diluted net income per share attributable to Weibo’s shareholders		238,655			265,086			265,824			237,817			264,856
Shares used in computing non-GAAP diluted net income per share attributable to Weibo’s shareholders		238,655			265,086			265,824			237,817			264,856

Adjusted EBITDA:
Net income attributable to Weibo’s shareholders	$	77,489		$	111,931		$	130,567		$	259,368		$	291,936
Non-GAAP adjustments		59,106			14,321			8,618			114,832			80,113
Non-GAAP net income attributable to Weibo’s shareholders		136,595			126,252			139,185			374,200			372,049
Interest (income) expense, net		2,823			(9,410	)		(6,348	)		(5,554	)		(24,909	)
Income tax expenses		26,052			34,357			33,309			73,886			93,813
Depreciation expenses		9,354			9,169			8,985			29,917			27,571
Adjusted EBITDA	$	174,824		$	160,368		$	175,131		$	472,449		$	468,524

Net revenues	$	442,151		$	437,873		$	464,480		$	1,296,169		$	1,297,850

Non-GAAP operating margin		37	%		36	%		35	%		34	%		35	%

(1)

To adjust impairment and provision on investments, gain/loss on sale of investments and fair value change of investments.

(2)

To adjust the income tax effects of non-GAAP adjustments, which primarily related to amortization of intangible assets resulting from business acquisitions and fair value change of investments. Other non-GAAP adjustment items have no tax effect, because (i) they were recorded in entities established in tax free jurisdictions, or (ii) full valuation allowances were provided for related deferred tax assets as it is more-likely-than-not they will not be realized.

Net income attributable to Weibo’s shareholders is adjusted for interest expense of convertible senior notes for calculating diluted EPS.

WEIBO CORPORATION
UNAUDITED ADDITIONAL INFORMATION
(In thousands of U.S. dollars)

	Three months ended						Nine months ended
	September 30,		June 30,		September 30,		September 30,		September 30,
	2023		2024		2024		2023		2024
Net revenues
Advertising and marketing
Non-Ali advertisers	$	367,633	$	342,868	$	377,112	$	1,063,558	$	1,036,380
Alibaba - as an advertiser		21,668		32,409		21,503		66,717		76,463
Subtotal		389,301		375,277		398,615		1,130,275		1,112,843

Value-added services		52,850		62,596		65,865		165,894		185,007
	$	442,151	$	437,873	$	464,480	$	1,296,169	$	1,297,850