Vitacost Ranks Top Five for Fastest Order Life Cycle

Vitacost.com Ranks #1 in the Vitamin and Supplement Category

Vitacost.com, Inc. (Nasdaq:VITC) a leading online retailer of healthy living products, announced today that it has been ranked #5 for fastest Order Life Cycle, a metric that combines the total days to deliver an order with the total days to process a refund, according to StellaService, a company that measures the customer service performance of online retailers. StellaService analyzed 5,000 orders and refunds placed at 138 online retailers during a one-year time-frame beginning in July 2013. In the category of vitamins and supplements, Vitacost.com ranked #1.

Order Life Cycle (OLC) includes two measurements: Total Days to Delivery, which calculates total days from when an order is submitted online to when the package arrives; and Total Days to Refund Processed, which measures days elapsed from when an item is returned to when a refund is posted to the customer's credit card statement. Vitacost.com's average OLC was 8.7 days, well below the 15.8 average for all 138 online retailers analyzed in the survey.

"In terms of pure refund speed, at just 5.9 days to process a refund, Vitacost.com has consistently been among the top performers in the industry. In a separate survey looking specifically at refund speed, Vitacost ranked #6 out of all the companies we reviewed," stated Kevon Hills, StellaService Vice President of Research. "Where they have really improved is on the delivery side of the OLC equation, improving speed of delivery from an average of 6 days at the beginning of 2013 to an average of 3 days during the second quarter of this year."

"We are continually working to improve the customer experience at Vitacost.com and have made a concerted effort over the past year to improve the efficiency of our fulfillment organization, including adding regional carriers to increase the speed of delivery to our customers," stated Jay Topper, Chief Information and Technology Officer of Vitacost.com. "We also launched a customer service portal, 'Service Central', during the latter part of 2013, which allows customers to instantly request a refund or replacement product by logging into their account and completing a few simple steps. This has helped automate and further enhance the post-sale experience. We are thrilled with our Top 5 ranking in recognition of our efforts and view customer satisfaction as a critical measure of Vitacost's success."

About StellaService

StellaService is dedicated to creating a world with better customer service – helping businesses achieve it and consumers find it. Leveraging a national network of full-time mystery shoppers, StellaService evaluates the customer service and fulfillment abilities of the Internet's top retail sites on a daily basis. The objective data collected powers Stella Metrics, the only platform for measuring, benchmarking and improving the end-to-end service experience across dozens of operational metrics in key areas such as chat, email, phone and fulfillment. StellaService independent data also powers the StellaService Seal, which is awarded to online merchants that provide Elite and Excellent customer service. Founded in 2010, StellaService is headquartered in New York City. Investors include Battery Ventures, Consigliere, DFJ Gotham, Forerunner Ventures, Norwest Venture Partners and RRE Ventures. For more information visit www.stellaservice.com or follow StellaService on Twitter @StellaService.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer of healthy living products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.

CONTACT: Investor Contact:
         Vitacost.com
         Kathleen Reed
         Director of Investor Relations
         561.982.4180 #2292
         Kathleen.reed@vitacost.com
         
         StellaService Contact:
         Ty McMahan
         Sr. Director of Marketing and Content
         646.218.9640
         ty.mcmahan@stellaservice.com

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