Gary Black, Managing Partner of The Future Fund, engaged in a very interesting debate on Twitter about whether an efficient PR team can help drive a company’s brand and counteract negativity. For obvious reasons, the crux of the discussion was focused on Black’s personal favorite electric vehicle (EV) maker, Tesla (TSLA). The debate started with CEO Elon Musk’s email regarding reducing salaried headcount by 10% due to overstaffing. While Black noted that the layoffs did not include PR team members, he believes that competitors and the media constantly try to tarnish the company’s image. Meanwhile, the Twitterati have mixed opinions on the issue.
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