The interactive digital campaign brings people
together around the Tostitos chip and dip bowl offering a
reimagined way to enjoy food, drinks, music, and games to
keep your fiesta going all summer long.
Fans who participate in the Loteria TikTok
challenge will have the chance to win a custom 5-carat gold
Tostitos Scoops!® necklace on May 5.
PLANO,
Texas, April 27, 2022 /PRNewswire/ -- Cinco de
Mayo is right around the corner, and to help you prepare for your
celebrations on May 5 and into the
summer season, Tostitos® is partnering with legendary actor
Danny Trejo and music sensation
Sofia Reyes for Fiesta Remix.
The new campaign will give fans inspiration to remix how they plan
their fiesta snack spreads, participate in a modern twist on the
classic Loteria game and even win the ultimate fiesta party
pack.
Returning for his second year working with Tostitos, Trejo is
joined by fellow remix master Reyes to inspire fans to blend their
unique styles for Cinco de Mayo and summer fiesta festivities. In
the digital commercial for the campaign, Danny and Sofia share
their takes on how to add a fresh spin on any party with things
like a queso fountain, mariachi bands and, of course, their
favorite Tostitos chips and dips.
"I look forward to Cinco de Mayo every year because I get to eat
some of my favorite foods and spend time with family and friends,"
said Trejo. "Tostitos is my go-to chip for any Cinco de Mayo
celebration and with Fiesta Remix, I want to help others find new
ways to celebrate the fun of the holiday with some of my favorite
party twists."
With the help of Trejo and Reyes, Tostitos has created a
one-stop-shop for all your Cinco de Mayo needs at
Tostitos.com/FiestaRemix. On the site, visitors will find the
"Fiesta Remixer" to get served an exciting mix of food, drinks and
music to take their fiesta to the next level. Fiesta planners
can also take a quiz to get more personalized recommendations on
what music and snacks fit their party persona.
"Tostitos embodies the best of both worlds – being both a
classic party staple and a snack that creates new, flavorful
experiences with every bite," said Anya
Schmidt, senior director of marketing, Frito-Lay North
America. "We were thrilled to have Danny and Sofia lend their takes
on how to make get-togethers with friends and loved ones even more
memorable all summer long."
Rounding out any great party is a signature game, so Tostitos
has teamed up with Millennial Loteria to bring the classic "Mexican
Bingo" game to TikTok. But instead of a board game, participants
can complete nine different challenges through an all-new Branded
Effect featuring Reyes which include:
- La Sofia Reyes: Record yourself
doing a salsa dance like Sofia
Reyes
- El Danny Trejo: Do your finest
impersonation of Danny Trejo
- La Spill the Tea: Share a wild story in 10 seconds
- El Throwback: Show us your favorite throwback dance move
- El Queso: Tell us your cheesiest pick-up line
- El Original: Show us your hidden talent
- El Main Character: Show us why you're the main character of the
friend group
- La Trend: Impersonate a trending TikTok sound
- El Wordplay: Come up with your best fiesta-themed wordplay
Those who complete a challenge and use the hashtag
#TostitosFiestaRemix are entered to win a Tostitos Fiesta Remix
Party Pack on May 5, complete with a
one-of-a-kind 5-carat gold Tostitos Scoop necklace and a year's
worth of Tostitos. Three additional runners-up will also win a
custom Tostitos Loteria Kit, complete with Tostitos chips and dips.
For official rules and how to enter, visit
Tostitos.com/LoteriaChallenge.
"Music and dance are my favorite way to express myself, so being
able to partner with Tostitos to create this Loteria TikTok
challenge has been so fun," said Reyes. "I cannot wait to see how
others interpret these different challenges and try something new
this year for their Cinco de Mayo festivities. Why not mix it
up?"
To learn more about Fiesta Remix and find even more ideas for
all your summer get-togethers, head to
Tostitos.com/FiestaRemix or follow Tostitos on Instagram,
Facebook, Twitter and YouTube.
About Tostitos®
Tostitos is one of many Frito-Lay North America brands –
the $17 billion convenient foods division of PepsiCo,
Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on
Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo
generated $70 billion in net revenue in 2020, driven by a
complementary beverage and convenient foods portfolio that includes
Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker,
and SodaStream. PepsiCo's product portfolio includes a wide range
of enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in estimated annual
retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability at the center of how we will create value and growth
by operating within planetary boundaries and inspiring positive
change for planet and people. For more information,
visit www.pepsico.com.
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SOURCE Frito-Lay North America