SAN MATEO, Calif., July 27, 2016 /PRNewswire/ -- Marketo, Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, is pleased to announce that two of its
customers have been recognized by global consulting agency
Bluewolf, an IBM Company, in the 2016 Bluewolf Innovation Awards.
James Hardie Building Products Inc., a world-leading
building materials manufacturer, was recognized for Next Generation
Digital Engagement. Spirent, a multi-national
telecommunications testing company, was recognized for Cutting-Edge
Sales Transformation.
"We are thrilled to see James
Hardie and Spirent honored for driving digital
transformation across their organizations," said Robin Ritenour, senior vice president of
Business Development, Marketo. "Their success demonstrates how
companies are leveraging the combined power of the Marketo-Bluewolf
partnership to innovate, grow, and deliver impactful results."
The Bluewolf Innovation Awards recognize leading companies
worldwide that have showcased excellence in deploying a large
digital initiative, cloud technology, or business process that has
enabled them to get closer to their customers.
James Hardie and Spirent
integrated Marketo with their CRM systems for better alignment
between sales and marketing, reinvigorating how they interact with
customers. Driving real business impact at-scale through marketing
earned both companies recognition as digital innovators.
Bluewolf is a Marketo Gold Premier Partner and a member of
Marketo LaunchPoint®, the largest and most complete ecosystem of
best-of-breed marketing solutions. To learn more about how Marketo
and Bluewolf work together to help marketers use data and insights
to support the entire customer lifecycle, visit
http://launchpoint.marketo.com/.
About Marketo
Marketo provides the leading engagement
marketing software and solutions designed to help marketers develop
long-term relationships with their customers - from acquisition to
advocacy. Marketo is built for marketers, by marketers and is
setting the innovation agenda for marketing technology. Marketo
puts Marketing First. Headquartered in San Mateo, CA, with offices around the world,
Marketo serves as a strategic partner to large enterprise and
fast-growing small companies across a wide variety of industries.
To learn more about Marketo's Engagement Marketing Platform,
LaunchPoint® partner ecosystem, and the vast community that is the
Marketo Marketing Nation®, visit www.marketo.com.
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SOURCE Marketo, Inc.
