JetBlue Plans to Introduce Airport Lounges as It Expands Premium Offerings and Perks for Loyal Customers
2024年9月19日 - 10:00PM
ビジネスワイヤ(英語)
The lounges will open at New York’s John F.
Kennedy International Airport and Boston Logan International
Airport as the airline builds the East Coast’s best leisure
network
JetBlue will soon launch a new premium credit
card with complimentary lounge access
JetBlue (Nasdaq: JBLU) today announced plans for its first-ever
airport lounges, opening at New York’s John F. Kennedy
International Airport (JFK) Terminal 5 in late 2025 and Boston
Logan International Airport (BOS) Terminal C soon after. The
introduction of lounges is a step in the airline’s ‘JetForward’
strategy, which seeks to meet the growing demand for premium
offerings. The new lounges will allow JetBlue to offer a valuable
new Signature Perk to its top level TrueBlue Mosaic® members and a
benefit to the new premium credit card soon to be announced.
“Customers have asked for a JetBlue lounge for years and we
can’t wait to unveil our take in New York and Boston,” said Marty
St. George, president of JetBlue. “Lounges have become an essential
offering for the growing numbers of customers seeking premium
experiences, and JetBlue’s lounges will further boost the value of
our TrueBlue loyalty program as we expand our portfolio of JetBlue
credit cards.”
As New York’s Hometown Airline® and Boston’s favorite airline,
JetBlue will enhance the experience of its two largest focus cities
as it seeks to build the East Coast’s best leisure network as part
of JetForward. When they open, the lounges will give customers a
relaxed retreat to play, work, and lounge as the airline expands
its affordable premium experience from the sky to the ground.
Cleared to Lounge
Understanding that airport lounges have grown in popularity,
which has resulted in overcrowding and long lines at other airline
lounges, access to JetBlue’s lounges will be reserved primarily for
its most loyal customers and premium credit cardmembers.
Complimentary access to the lounges will be available to the
following customers:
- Holders of a new premium JetBlue credit card (details soon to
be announced)
- TrueBlue Mosaic 4 members
- Transatlantic Mint customers
TrueBlue Mosaic 4 members and the new premium JetBlue credit
cardmembers will also receive complimentary access for an
accompanying guest. Day passes and guest passes will be available
for purchase by additional eligible customers based on space
availability. All customers will be able to purchase an annual
pass, making the lounges accessible to even more travelers seeking
to get the most out of their award-winning JetBlue experience. More
details about the lounge access policy will be shared in the
future.
More Reasons to Mosaic
As JetBlue deepens the value of its award-winning TrueBlue
loyalty program, Mosaic 4 members will receive complimentary access
to the lounges for themselves and one accompanying guest as a new
addition to Mosaic 4 Signature Perks. This highly requested perk
marks yet another milestone achieved in Mosaic's 12-year
history.
In addition to lounges in 2025, Mosaic members can soon look
forward to additional enhancements, including an upgrade to the
Move to Mint Signature Perk. Beginning in 2025, Mosaic members who
have earned 250 tiles will receive two additional Move to Mint
certificates for every 100 tiles they earn. This change enables
Mosaic members to continue earning Move to Mint certificates
uncapped and experience JetBlue’s award-winning, premium Mint
experience even more often.
Last year, JetBlue refreshed TrueBlue to be more rewarding than
ever before with the introduction of new Mosaic levels, tiles and
perks, as well as perks for TrueBlue members along their way to
Mosaic status. Whether members arrive at Mosaic status through
travel spend, JetBlue credit card spend or a combination of both,
tiles allow members to make the path to perks and Mosaic their
own.
A Space for You, Unmistakably JetBlue
At New York’s John F. Kennedy International Airport, JetBlue’s
lounge will span 8,000 total square feet and 11,000 square feet at
Boston Logan International Airport. Both lounges will feature the
airline’s iconic blue brand elements weaved together with local and
regional artwork, personal touches and functional amenities,
designed around three unique areas:
- Play: Unwind and socialize as JetBlue brings the ‘fun’
in functionality to the lounge experience while customers can also
relax as mixologists shake and stir their favorite complimentary
alcoholic1 and non-alcoholic beverages at a full-service bar.
- Work: Stay connected and fully charged with private
workspaces featuring fast and free Wi-Fi, an abundance of outlets
to plug in and free barista-made coffee bar beverages.
- Lounge: Enjoy familiar hospitality with complimentary
food and beverage offerings. Kick back alone or with groups
throughout the lounge in comfortable, cozy seating areas.
The lounges will also come complete with the airline’s standard
of incredible customer service delivered by hospitality-trained
crewmembers.
“Customers love the JetBlue experience, so we’re pulling through
those thoughtful touches you find onboard our flights into the
lounge experience,” said St. George.
The East Coast’s Best Leisure Network
JetBlue continues to reinforce its position as a leader in
leisure and premium leisure travel on the East Coast, including
offering more than 20 percent more lie-flat seats from Boston than
any other carrier. Recently, JetBlue announced an expansion in New
England, including additional frequencies on some of the most
popular leisure routes from Boston Logan.
About JetBlue
JetBlue is New York's Hometown Airline® , and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San
Juan. JetBlue, known for its low fares and great service, carries
customers to more than 100 destinations throughout the United
States, Latin America, the Caribbean, Canada and Europe. For more
information and the best fares, visit jetblue.com.
1. Must be 21 years of age or older to consume alcohol.
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JetBlue Corporate Communications Tel: +1.718.709.3089
corpcomm@jetblue.com
JetBlue Airways (NASDAQ:JBLU)
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