AI Innovations are Reshaping Live Sports
Streaming, Targeted Advertising, and More
SAN
JOSE, Calif., April 4,
2024 /PRNewswire/ -- Harmonic (NASDAQ: HLIT)
today announced it is bringing its leading-edge cloud and
software-based appliance solutions to the 2024 NAB Show, redefining
the standard for video streaming and broadcast delivery. The
company will showcase AI-powered innovations for a variety of
applications, including live sports streaming, targeted
advertising, production and playout, and broadcast distribution,
reaffirming its global leadership in video processing and
delivery.
"Harmonic has always pushed the boundaries of innovation in
video streaming and broadcast," said Gil
Rudge, senior vice president, video products and solutions
at Harmonic. "At the NAB Show, we're excited to showcase solutions
that enable service providers and broadcasters to unlock new levels
of monetization while vastly improving broadcast and streaming
experiences for subscribers."
Harmonic will demonstrate how its VOS®360 portfolio,
XOS media processor and Spectrum™ X media server are empowering
video service providers and broadcasters to:
- Boost monetization: Harmonic's VOS360 Ad SaaS introduces
new capabilities, including support for innovative in-stream
addressable ad formats. This creates new advertising opportunities
with higher CPM and enables personalized ads tailored to individual
viewers, facilitating server-side ad insertion at scale, dynamic
in-scene advertising and shoppable ads.
- Enhance and secure live sports
streaming: Harmonic's VOS360 Media SaaS guarantees
unparalleled scalability, reliability and low latency for live
sports streaming. With exceptional video quality and best-in-class
watermarking protection, broadcasters can deliver immersive
experiences to sports fans worldwide.
- Expand production and playout: Spectrum X media
server, XOS media processor and VOS360 Media SaaS offer
groundbreaking enhancements for playout-to-delivery workflows.
Innovations include support for studio, news and sport highlights
production workflows; powerful HTML5 graphics; channel distribution
to affiliates or direct-to-consumer; and personalized linear
channel origination with an AI-based automatic scheduling and
recommendations engine.
- Advance broadcast distribution: Harmonic's AI-based
PURE compression engine now supports Versatile Video Coding (VVC),
offering up to 40% bandwidth savings compared to HEVC.
Additionally, XOS media processor can seamlessly deliver
both ISDB-Tb and TV3.0 signals from a single chassis, optimizing
broadcast distribution efficiency. Harmonic will also unveil the
latest innovations related to ATSC 1.0 and ATSC 3.0 at the NAB
Show.
In addition to these innovations, Harmonic is forging strategic
partnerships with industry leaders to advance video streaming and
broadcast technologies:
- AI collaborations: Teaming up with ContentWise, Camb.ai,
Leankr and Kebula, Harmonic is driving innovation in automated
channel scheduling, translation, ad break insertion and clip
extraction. In collaboration with Southworks, Harmonic is also
proud to showcase enhanced monetization capabilities and increased
fan engagement through personalized live sports streaming, using
Microsoft Azure OpenAI Service.
- Monetization partnerships: Harmonic is maximizing
monetization opportunities for broadcasters and service providers
through the VOS360 Ad SaaS open ecosystem. Demonstration highlights
include the addition of dynamic virtual product placement solution
from RYFF, analytics and Google Ad Manager's monetization
integration with Bitmovin via the Programmatic Access Library (PAL)
SDK as well as support for leading media players.
- Production and playout collaborations:
Harmonic will demonstrate Aveco, Florical and Crispin
automation for its Spectrum X media server and VOS360 Media SaaS.
Additionally, integration with Vizrt's Viz Flowics cloud- native
HTML5-based graphics platform and ContentWise for automatically
creating VOD to live channel schedules will be showcased.
To schedule a meeting with Harmonic at booth W2831, visit
www.harmonicinc.com/video-streaming/events/nab-2024/. Further
information about Harmonic and the company's solutions is available
at www.harmonicinc.com.
About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide
leader in virtualized broadband and video delivery solutions,
enables media companies and service providers to deliver
ultra-high-quality video streaming and broadcast services to
consumers globally. The company revolutionized broadband networking
via the industry's first virtualized broadband solution, enabling
cable operators to more flexibly deploy gigabit internet service to
consumers' homes and mobile devices. Whether simplifying OTT video
delivery via innovative cloud and software platforms, or powering
the delivery of gigabit internet cable services, Harmonic is
changing the way media companies and service providers monetize
live and on-demand content on every screen. More information is
available at www.harmonicinc.com.
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Statements
concerning Harmonic's business and the anticipated capabilities,
advantages, reliability, efficiency, market acceptance, market
growth, specifications and benefits of Harmonic products, services
and technology are forward-looking statements. These statements are
based on our current expectations and beliefs and are subject to
risks and uncertainties, including the risks and
uncertainties more fully described in Harmonic's filings
with the Securities and Exchange Commission, including its Annual
Report on Form 10-K for the year ended Dec.
31, 2023, its Quarterly Reports on Form 10-Q and its Current
Reports on Form 8-K. The forward-looking statements in this press
release are based on information available to Harmonic as of the
date hereof, and Harmonic disclaims any obligation to update any
forward-looking statements.
Harmonic, the Harmonic logo and other Harmonic marks are owned
by Harmonic Inc. or its affiliates. All other trademarks referenced
herein are the property of their respective owners.
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SOURCE Harmonic Inc.