Google One of Main Contenders to Partner with Netflix on Advertising, Ad Age Reports
--Alphabet Inc.'s Google is one of the main contenders to
partner with Netflix Inc. on advertising, Ad Age reports, citing
people familiar with negotiations.
--The streaming platform could partner with more than one
advertising technology company to have a more open platform.
Magnite Inc. has emerged as a key potential supply-side partner,
the report says, citing people familiar with Netflix's
--People familiar with Netflix's strategy say the company would
be talking with the ad world as it marks its first semi-official
presence at the advertising portion of the Cannes Film Festival, Ad
--In April, Netflix said it is exploring a lower priced
ad-supported version of the platform to boost its subscriber base
after its first quarterly subscriber loss in more than a
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(END) Dow Jones Newswires
June 21, 2022 13:38 ET (17:38 GMT)
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