EPNY E.Piphany (MM)

E.piphany(R) Survey Shows Most Companies Believe They Are Prepared for Do-Not-Call Laws Inbound Marketing Takes Center Stage as New Restrictions Limit Traditional Outbound Efforts SAN MATEO, Calif., Nov. 4 /PRNewswire-FirstCall/ -- A recent poll of business executives and IT decision makers found that more than two-thirds believe they are prepared to comply with federal Do-Not-Call (DNC) lists. E.piphany Inc. , a full suite customer relationship management (CRM) software provider, reported that 68 percent of respondents reported their companies were either somewhat or completely prepared for the new legislation, which enables telephone subscribers to opt out of many company-initiated cold calls. By contrast, only 10 percent said they were not at all prepared for compliance with the new laws. (LOGO: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO ) "Federal DNC rules are travelling a bumpy road, especially in the courts. However, most companies recognize the need to rethink their marketing strategy around two fronts -- technically complying with the DNC lists, and emphasizing inbound marketing strategies," said Mike Trigg, vice president of product management and product marketing at E.piphany. "Our survey found that nearly half of respondents are concerned with either establishing more effective inbound marketing programs or coordinating their marketing strategies across multiple inbound channels." Of the survey respondents, 83 percent utilize inbound marketing channels, usually in conjunction with the Web. Technology is playing a large role in this transformation and E.piphany software solutions, such as Interaction Advisor, are helping customers reduce customer churn while increasing cross- sell and up-sell revenue. Moreover, CRM vendors are starting to offer inbound marketing software coupled with DNC management. E.piphany recently announced a strategic alliance with Gryphon Networks Corp., the leader in automated DNC management and compliance solutions. The two solutions can help marketers optimize their customer acquisition, cross-sell, and retention efforts without fear of violating the ever-changing privacy regulations or damaging their hard-earned customer trust. When asked about their primary concern, 27 percent of respondents replied "coordinating their overall channel strategy," followed in order by DNC compliance, leveraging inbound channels, improving effectiveness of outbound channels, and demonstrating marketing results. The research was compiled from surveys of more than 80 U.S. executives across the retail banking, insurance, communications, retail and travel and leisure sectors. The survey was conducted at the "Marketing Transformation" webinar on September 17, 2003. About E.piphany The E.piphany(R) E.6(TM) CRM software suite enables global organizations to align touchpoints, processes and technologies around the customer. Built on the industry's most advanced, service-oriented architecture, the E.piphany 6.5 software solution creates benefits that cross departments and geographies, and result in rapid, measurable ROI. With the E.piphany 6.5 suite of Marketing, Sales and Service software solutions, every customer interaction is driven by real-time intelligence, enabling businesses to better understand their customers and optimize every interaction from both a revenue generation and customer retention viewpoint. More than 460 companies, including nearly 40 of the Fortune 100, use E.piphany software products to enhance their customers' experiences while, at the same time, realizing the companies' business objectives. With worldwide headquarters in San Mateo, CA, E.piphany serves customers in more than 40 countries worldwide. For more information, visit us at http://www.epiphany.com/. Legal Notice Regarding Forward-Looking Statements: This press release contains forward-looking statements regarding the benefits and results that may be achieved by customers as a result of the relationship between E.piphany and Gryphon Networks. Actual results could differ materially from the forward-looking statements. Among the factors that could cause actual results to differ materially from those in the forward-looking statements are delays in the product development cycle, unforeseen technical difficulties in optimizing the software involved in the relationship, delays in customer implementation of software, current or future laws, rules or regulations and the impact of competitive products and pricing. These factors and others are described in more detail in E.piphany's public reports filed with the Securities and Exchange Commission, such as those discussed in the "Risk Factors" section included in E.piphany's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and in E.piphany's prior press releases. E.piphany assumes no duty to update any statements made in this press release. NOTE: E.piphany and the E.piphany logo are registered trademarks of E.piphany, Inc. and E.6. are trademarks of E.piphany, Inc. http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO http://photoarchive.ap.org/ DATASOURCE: E.piphany Inc. CONTACT: Courtney Zoog of E.piphany, +1-650-356-5863, or , or Lindsay Stewart of Access Communications, +1-415-844-6217, or , for E.piphany; or Investor Relations, Todd Friedman of E.piphany, +1-650-356-3934, or Web site: http://www.epiphany.com/

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