ECMV E Com Ventures (MM)

SUNRISE, Fla., Feb. 8 /PRNewswire-FirstCall/ -- E Com Ventures, Inc. (NASDAQ:ECMV) announced today fourth quarter and fiscal year 2006 retail sales results of its wholly-owned subsidiary, Perfumania Marketing. Similar to most retailers, the Company's 2006 fiscal year ended February 3, 2007 had 53 weeks; the 2005 fiscal year ended January 28, 2006 had 52 weeks. The Company reported total 2006 4th quarter sales of $90.6 million (14 weeks) vs. $81.4 million (13 weeks) in the 4th quarter of 2005. For fiscal year 2006, total retail sales were $229.5 million (53 weeks) vs. $215.5 million (52 weeks) in fiscal year 2005. Excluding the last week of fiscal year 2006, same store sales (52 weeks versus 52 weeks for comparability) were $209.5 million in 2006, which was 2.3% higher than the $204.9 million in 2005. Michael W. Katz, President and Chief Executive Officer of E Com Ventures, Inc. said, "We are pleased with our sales growth for the 4th quarter and fiscal year, but continue to focus on the softness in sales by our stores in Puerto Rico and Southern Florida markets. The continued increase in our store count and our aggressive store remodeling program are creating a solid foundation for future sales growth." 4th QUARTER AND FISCAL YEAR-TO-DATE RETAIL SALES (in $000's): FY FY FY 2006 Increase 2005 Increase 2004 Increase (Decrease) (Decrease) (Decrease) Number of Stores at Year End 267 11.7% 239 7.2% 223 4th Quarter Retail Sales $90,627 11.4% $81,372 6.3% $76,529 Fiscal Year Retail Sales $229,503 6.5% $215,480 7.2% $200,999 Fiscal Year Comparable Store Sales 2.3% 5.8% 1.8% Perfumania Marketing, the nation's largest perfumery chain, is the leading specialty discount retailer of a wide range of brand name and designer fragrances with approximately $230 million in annual retail sales. The Company operates a chain of approximately 270 retail stores nationwide. This press release may include information presented which contains forward-looking information, including statements regarding the strategic direction of the Company Some of these statements, including those that contain the words "anticipate," "believe," "plan," "estimate," "expect," "should," "intend," and other similar expressions, are "forward-looking statements' within the meaning of the Private Securities Litigation Reform Act of 1995. Those forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements of those of our industry to be materially different from any future results, performance or achievements expressed or implied by those forward-looking statements. Among the factors that could cause actual results, performance or achievement to differ materially from those described or implied in the forward-looking statements are our ability to service our obligations, our ability to comply with the covenants in our credit facility, general economic conditions, competition, potential technology changes, changes in or the lack of anticipated changes in the regulatory environment in various countries, the ability to secure partnership or joint-venture relationships with other entities, the ability to raise additional capital to finance expansion, the risks inherent in new product and service introductions and the entry into new geographic markets and other factors included in our filings with the Securities and Exchange Commission. Perfumania is a trademark of Perfumania, Inc. All other trademarks are the property of their respective owners. DATASOURCE: E Com Ventures, Inc. CONTACT: Michael Katz, President and CEO of E Com Ventures, Inc., +1-54-335-9030

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