In honor of Hispanic Heritage Month and as part
of its commitment to providing best-in-class programming to diverse
audiences, Xfinity will offer customers a special one-month ad-free
experience of The Network’s premium original series “The Green
Veil”
Watch Trailer Here
Comcast today announced the distribution of The Network, a new
free, ad-supported streaming app that only releases exclusive
originals, across its entertainment platforms, including Xfinity
X1, Flex, Xumo Stream Box, and Xumo TV. As part of its commitment
to providing high quality programming to diverse audiences and in
honor of Hispanic Heritage Month, Xfinity will provide a special
ad-free programming offer of one of The Network’s premium original
series, The Green Veil, in partnership with
actor/producer/activist/entrepreneur John Leguizamo.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240918759560/en/
Seeking to declutter the streaming experience and endless
scrolling audiences are often subjected to, The Network platform
was recently launched by Aram Rappaport, founder of the creative ad
agency The Boathouse, with Leguizamo on board as an equity partner
in the enterprise. The Network will release a tightly selected
number of premium originals, beginning with The Green Veil, a drama
series executive produced and starring Leguizamo in his first
leading role, Chivalry, a comedy series featuring Steve Coogan, and
Kingdom of Dreams, a docuseries focused on the battle for supremacy
in the world of high fashion.
The Green Veil is an eight-episode drama/thriller/sci-fi series
which follows Leguizamo’s character, a government agent in the
1950s tasked with an unraveling secret mission that threatens to
expose deeper secrets about the government’s attempt to separate
Indigenous children from their families to prevent them from
inheriting land. Leguizamo plays Gordon Rogers, an immigrant who
came to the United States as a child and dedicated his life to
achieving the American Dream. He experiences both an insidious
obsession with that dream and the societal limitations it places
upon certain groups.
In honor of Hispanic Heritage Month and The Network’s Xfinity
platform debut, The Green Veil will be offered to Xfinity customers
ad-free for a seamless, uninterrupted viewing experience from
September 16th to October 15th.
"This Hispanic Heritage Month, I am so incredibly proud to be
partnering with Comcast to deliver free premium content from my new
streaming platform The Network,” said Leguizamo. “It’s especially
meaningful during this month, which highlights the achievements and
subject matter across a range of issues within the community and
beyond!"
According to research from McKinsey, U.S. Latinos are one of the
fastest growing racial and ethnic groups, accounting for 62 million
of the US total population and accounting for more than $3 trillion
of GDP, which would make them the fifth largest economy in the
world if they were a country. And, according to a study by the
Motion Picture Association, compared with a population share of 19
percent, US Latinos account for 24 percent of box office ticket
sales and 24 percent of streaming subscribers.
“This partnership with John Leguizamo and The Network highlights
Xfinity’s ongoing commitment to connecting audiences with content
that speaks to their unique interests,” said Loren Hudson, SVP and
Chief Diversity Officer, Connectivity and Platforms, Comcast. “On
the heels of launching NOWTV Latino earlier this summer, which
makes it simple and convenient for customers to enjoy exceptional
Hispanic entertainment, we are thrilled to once again celebrate and
honor the rich legacy of Hispanic culture through impactful
storytelling.”
Additionally, Leguizamo serves as a guest editor showcasing his
Hispanic Heritage Month recommendations on Xfinity’s Latino
destination, featuring Latinos on camera, including Julio Torres,
Jay Hernandez, and Oscar Nunez, among others. Leguizamo’s other
projects in partnership with Comcast NBCUniversal include the hit
MSNBC series “Leguizamo Does America,” which has its season two
premiere in 2025, and the documentary “John Leguizamo Live at
Rikers,” currently available on Comcast’s Black Experience on
Xfinity Channel and Xumo Play platforms.
About Comcast
Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company. From the connectivity and platforms we provide,
to the content and experiences we create, our businesses reach
hundreds of millions of customers, viewers, and guests worldwide.
We deliver world-class broadband, wireless, and video through
Xfinity, Comcast Business, and Sky; produce, distribute, and stream
leading entertainment, sports, and news through brands including
NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible
theme parks and attractions to life through Universal Destinations
& Experiences. Visit www.comcastcorporation.com for more
information.
About The Network
The Network is a new free, ad-supported premium streaming
platform that launched in 2024 in the U.S. that has grown to over 1
million users in the first 100 days. The platform seeks to
declutter the streaming experience and eliminate the endless
scrolling by consumers to find appealing series and films. Built on
the principle “Always Original, Always Free” the streamer will only
release high quality originals for its subscribers. In addition to
creating a clutter-free streaming space for consumers with quality
content, The Network also provides its advertisers with a unique
opportunity to curate advertising that resonates with the
subscribers and integrate campaigns from an earlier stage of
development.
The Networks first offerings were the drama series, The Green
Veil starring John Leguizamo and the comedy series, Chivalry
starring Steve Coogan and Sarah Solemani. The Network was created
by filmmaker Aram Rappaport, founder of the creative ad-agency The
Boathouse.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240918759560/en/
William Bell Comcast William_Bell2@comcast.com 347.730.7758
Jesse Metres Strategic Heights Media
Jesse@strategicheightsmedia.com 646.286.6589
The Network – SLATE PR Andy Gelb / Ida Bo Frazier 310-461-0111
andy@slate-pr.com/ ida@slate-pr.com
Comcast (NASDAQ:CMCSA)
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