Exhibit 10.1
February 28, 2025
Whitney Wolfe Herd
Re: Transition Letter: Chief Executive Officer
Dear Whitney,
This letter confirms the understanding between you and Bumble Inc. (the Company) regarding the transition of leadership that will
take place on March 17, 2025 (the Transition Date).
As of the Transition Date, you will (i) cease serving as Executive
Chair of the Company; and (ii) become Chief Executive Officer of the Company, with such duties and responsibilities commensurate with such role and otherwise as mutually agreed between you and the Board of Directors of the Company
(the Board). You will report directly to the Board. In addition, you will remain a Class III Director on the Board, serving in accordance with the Companys Bylaws. Your work will be performed in a manner
substantially consistent with your prior tenure as Chief Executive Officer.
Your employment agreement dated January 29, 2020
(the Employment Agreement), shall remain in full force and effect except as modified by this letter and the schedules hereto (any breach by the Company of this letter, including such schedules, shall be deemed a breach of the
Employment Agreement for purposes of Section 5(d)(iii)(D) thereof). Effective as of the Transition Date, the Transition Letter: Executive Chair addressed from the Company to you, dated December 23, 2023, shall be terminated and of no
further force or effect; provided, that Schedule I thereto (and re-attached hereto as Schedule I) shall replace Schedule I to the Employment Agreement. Except as set forth in the
preceding sentence, all agreements between you and the Company (or any of its affiliates) shall remain in full force and effect.
Your compensation for
the Chief Executive Officer role will be effective on the Transition Date, as set forth below:
-Your base salary as currently in effect
-Your participation in the Companys annual bonus plan, with a target bonus amount equal to 100% of your base salary (which shall be
the Target Bonus for purposes of the Employment Agreement, and which shall apply on a non-prorated and non-blended basis for 2025), with actual bonuses based
on the achievement of certain performance objectives as approved by the Company in its sole discretion
-Incentive awards previously
awarded continue to vest in accordance with their terms
-As soon as reasonably practical following the Transition Date, you will receive
an equity award with a value of $9M (100% RSUs).
Without limitation of your rights under Section 5(d)(iii) of the Employment Agreement, this
arrangement will be reviewed annually at the same time of year as other senior executive reviews are completed at the Company.