Adobe Express for Enterprise Empowers Anyone at Any Business to Create and Deliver On-Brand Content
2023年3月21日 - 10:05PM
ビジネスワイヤ(英語)
- Adobe Express for Enterprise enables businesses to address
growing demands for content with a creative solution anyone can use
to quickly deliver on-brand images and videos
- Adobe Express for Enterprise brings the best features from
Adobe’s innovative Creative Cloud applications into a single
intuitive and accessible creative application, and adds Adobe
Firefly, empowering teams to quickly and easily produce limitless
variations of on-brand content
- Integrating Adobe Express with Adobe Experience Manager
Assets enables streamlined end-to-end content workflows across
content planning, creation, collaborative review, distribution and
analysis
Today, at Adobe Summit – the world’s largest Digital Experience
Conference – Adobe announced Adobe Express for Enterprise, a
universal creative tool enabling anyone in the enterprise, at any
creative skill level, to easily create, share and collaboratively
review high-quality and colorful on-brand content, like multimedia
assets, social posts and much more.
The new Adobe Express offering is purpose-built for enterprises,
enabling even the most decentralized organizations to streamline
and accelerate content development. Integrated with Adobe
Experience Manager (AEM) Assets, Adobe Express for Enterprise will
streamline end-to-end content development workflows, enabling
brands to meet ever-increasing demands for customer engagement
across channels. Adobe Firefly, Adobe’s new family of creative
generative AI models, first focused on generating images and text
effects that are safe for commercial use, will bring even more
precision, power, speed and ease directly into Adobe Express
workflows.
Developing and publishing content at scale has become a
significant challenge for businesses, pushing creative teams to
their limits. Businesses that expand content creation beyond their
limited pool of professional designers unlock immense opportunities
to accelerate development. Adobe Express for Enterprise
democratizes creativity beyond design teams by offering enterprises
three benefits: An intuitive creative application anyone can use,
the ability to create branded templates for reuse and an
unparalleled collection of high-quality curated assets, templates
and collaborative workflows. Together, these capabilities empower
marketers, sales teams and in-house content creators to easily and
quickly create on-brand content, ranging from social posts and
videos to design elements and documents.
“Over the past year, Adobe Express has successfully demonstrated
the unique ability to unlock creativity across users of any
creative skill level, everyone from those just starting out to
experienced creative professionals,” said Govind Balakrishnan,
senior vice president, Adobe Express Product at Adobe. “Now Adobe
Express for Enterprise will connect teams of all types – from
creatives to communicators – as a creative hub, with the highest
quality collection of assets and templates, integrated libraries
and new brand control features, enabling anyone to create and share
on-brand content at scale.”
“The demand for creating on-brand content that is delivered
quickly and at scale, presents a very real challenge to businesses
everywhere,” said Bridget Esposito, vice president and group
creative director at Prudential Financial. “Adobe Express for
Enterprise modernizes the creative workflow, saving creatives time
by enabling teams to self-serve on repeatable projects, and
improving speed to market while maintaining a consistent brand
experience.”
Building on Successful Foundations
Supporting enterprises’ rapidly growing content supply chain
needs, Adobe Express for Enterprise connects with enterprise
solutions to facilitate and streamline end-to-end content
workflows, leading with the integration of Adobe Express and Adobe
Experience Manager (AEM) Assets that will enable unified content
planning, creation, collaborative review, distribution and
analysis. This integration will unleash creativity across every
organization, providing AEM Assets users – from marketers to
business professional – the tools they need to create and
distribute compelling customer experiences across digital channels
at scale.
In addition to integrating AI-powered capabilities developed for
Adobe Creative Cloud applications including Photoshop, Premiere Pro
and Acrobat, Adobe Express for Enterprise includes access to stock
images, videos, fonts, design assets and templates, bringing the
best of Adobe to customers of every skill level. Adobe Express for
Enterprise also incorporates new collaboration capabilities debuted
in Creative Cloud and Document Cloud, enabling seamless creation,
sharing and feedback loops across content development workflows.
With Firefly, producing limitless variations of content and making
changes – all on brand – will be quick, simple and generate content
designed to be safe for commercial use.
Ready for the Future
Adobe Express frequently rolls out new features and will soon
offer creators expanded video editing powers with a new mixed-media
editor, Adobe Firefly generative AI capabilities to produce unique
fonts, images and backgrounds, and new opportunities to collaborate
with creators across other Adobe Creative Cloud apps.
Availability
Adobe Express for Enterprise is now available to Adobe Creative
Cloud enterprise subscribers.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20230321005565/en/
Public relations contact Elise O'Neil Adobe
oneil@adobe.com
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