Loungers PLC Launch of roadside restaurant brand, Brightside (4509F)

TIDMLGRS

RNS Number : 4509F

Loungers PLC

07 November 2022

7 November 2022

Loungers plc

("Loungers" or the "Group")

Loungers launches Brightside - a new restaurant rollout aimed at reinvigorating roadside dining in the UK

Brightside to sit alongside Loungers' existing brands - Lounge and Cosy Club

First restaurant to open on the A38, south of Exeter, in February 2023, with two additional locations to follow quickly in the spring

Loungers, a leading nationwide operator of all day café-bars and restaurants under the Lounge and Cosy Club brands, is pleased to announce the launch of a new roadside restaurant brand, Brightside.

The Group sees great potential to reinvigorate roadside dining in the UK, a sector that it believes has become tired and uninspiring. Loungers has acquired three sites initially, the first of which is set to open on the A38, south of Exeter, in February 2023. Further sites will open on the A303 near Honiton, and on the A38 near Saltash, in the spring.

Loungers believes there is scope to develop a truly national brand and has ambitious plans to roll out Brightside to all corners of the UK in the coming years. It is envisaged that sites will be situated predominantly on A-roads, and will focus on bringing genuine hospitality back to a sector that has been dominated by drive-thru and QSR (quick service restaurant) concepts in recent years.

Brightside will offer a freshly cooked menu full of classic, comfort food-style dishes - including an extensive brunch menu, burgers, pizzas, and kids' menu - in nostalgic surroundings. The roadside restaurants will appeal to a broad range of customers including families, locals, and UK holidaymakers.

Brightside will share the same core DNA of the Lounge and Cosy Club brands - a focus on all-day dining to appeal to a broad audience, a fierce commitment to value for money, and run by teams that deliver exceptional service. Brightside roadside restaurants will be friendly, warm and wholesome and will endeavour to bring back the pleasure of heading out and exploring.

Commenting, Alex Reilley, Founder Chairman of Loungers, said:

"We've had the itch for a while now to create a roadside restaurant concept that's fit-for-purpose in the twenty-first century. For many people, the highlight of childhood road trips in days gone by was a stop at the likes of Little Chef. We believe there is a gap in the market for a fresh concept that gives customers the option to take a proper break and enjoy wholesome food and great hospitality, in a landscape that is currently dominated by drive-thru and QSR formats.

"Brightside will have a contemporary, welcoming, and warm feel, whilst also evoking nostalgia for a time when motoring in the UK was a more exciting experience. We want it to be an integral part of our customers' journey-planning, and something both adults and children alike look forward to. We believe that Brightside will really shake up what has become an uninspiring sector and that there is potential to roll out Brightside across the UK in the coming years. Our expertise in high-quality, great value all-day dining, developed through Lounge and Cosy Club, gives us confidence that Brightside can bring proper hospitality back to roadside dining across the UK."

Loungers currently operates 175 Lounges and 35 Cosy Club venues around the UK. The Group recently announced it was accelerating its site roll-out programme, targeting 30 new openings in the current financial year and between 32 and 34 on an ongoing basis. These initial three Brightside openings fall within these forecast new site opening numbers. Loungers recently opened its 210(th) site - Barco Lounge in Selby - on Saturday 5 November.

For further information please contact:

 
 
   Loungers plc                                     Via Powerscourt 
   Nick Collins, Chief Executive Officer 
   Gregor Grant, Chief Financial Officer 
   Neil Whitehead (Consumer & Trade Public          neilwh@loungers.co 
   Relations) 
 Houlihan Lokey UK Limited (Financial Adviser     Tel: +44 (0) 20 
  and NOMAD)                                       7484 4040 
  Sam Fuller / Tim Richardson 
 Liberum Capital Limited (Joint Broker)           Tel: +44 (0) 20 
  Andrew Godber / John Fishley                     3100 2000 
 Peel Hunt LLP (Joint Broker)                     Tel: +44 (0)20 
  Dan Webster / George Sellar                      7418 8900 
 
   Powerscourt (Financial Public Relations)         Tel: +44 (0) 207 
   Rob Greening / Nick Hayns / Elizabeth Kittle     250 1446

Website: brightside.co.uk

Instagram: @brightsideroadside

Facebook : /brightsideroadside

Notes to Editors

Loungers operates through its two complementary brands - Lounge and Cosy Club - in the UK hospitality sector. A Lounge is a neighbourhood café/bar combining elements of coffee shop culture, the British pub and dining. There are 175 Lounges nationwide. Lounges are principally located in secondary suburban high streets and small town centres. The sites are characterised by informal, unique interiors with an emphasis on a warm, comfortable atmosphere, often described as a "home-from-home". Cosy Clubs are more formal bars/restaurants offering reservations and table service but share many similarities with the Lounges in terms of their broad, all-day offering and their focus on hospitality and culture. Cosy Clubs are typically located in city centres and large market towns. Interiors tend to be larger and more theatrical than for a Lounge, and heritage buildings or first-floor spaces are often employed to create a sense of occasion. There are 35 Cosy Clubs nationwide.

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November 07, 2022 02:00 ET (07:00 GMT)

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