Hendrick Motorsports Confirms Dale Earnhardt Jr. will Have New Primary Sponsor in 2008
2007年7月13日 - 10:30PM
PRニュース・ワイアー (英語)
CONCORD, N.C., July 13 /PRNewswire/ -- Hendrick Motorsports today
announced that long-term contractual commitments to existing
sponsors will preclude Budweiser from continuing as primary sponsor
of the car driven by Dale Earnhardt Jr. when he joins the
organization next season. "We have agreements in place with
sponsors for the 2008 NASCAR Sprint Cup season, which prevent us
from having a relationship with Budweiser," said team owner Rick
Hendrick. "Honoring our commitments is important to us. The
trade-off is missing an opportunity to bring Budweiser, a marquee
brand synonymous with NASCAR and its fans, into the fold." On June
13, Earnhardt Jr. signed on to race for Hendrick Motorsports
beginning in 2008, but primary sponsorship of his team remains
undecided. No timetable has been established for an announcement.
"Budweiser has sponsored Dale Jr. for nearly a decade, and we wish
him the very best," said Tony Ponturo, vice president of global
media and sports marketing for Anheuser-Busch, Inc. "Budweiser will
remain an active sponsor of NASCAR, and we look forward to building
upon the legacy of the iconic Budweiser red car in 2008 and
beyond." "To climb into that red Budweiser car each weekend has
always been a privilege," Earnhardt Jr. said. "Although Budweiser
and I will be unable to continue our partnership beyond this
season, I remain committed to driving for Bud the rest of this
year, and will continue to make it my beer of choice. I'm a race
car driver. All I can do is drive as hard as I can for my fans and
sponsorship partners, and give my best effort each weekend."
Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned
10 championships in NASCAR's top three divisions and 159 victories
in the sanctioning body's premier series, the NEXTEL Cup.
Headquartered in Concord, N.C., the company employs 500 people and
proudly services the sponsorships of more than 30 of the world's
most respected brands. Please visit
http://www.hendrickmotorsports.com/ for more information. Budweiser
first sponsored a team on the NASCAR Winston Cup Series circuit in
1983, and in 1998, Budweiser became the "Official Beer of NASCAR,"
cementing the brand's place among stock car racing's elite
sponsors. Budweiser is also the sponsor of the Bud Pole Award in
all NASCAR divisions, the title sponsor of the annual Budweiser
Shootout at Daytona, the exclusive beer and malt beverage
advertiser of the Daytona 500, and the "Official Beer Sponsor" of
Daytona International Speedway, the Daytona 500 and the Pepsi 400.
Throughout its history in NASCAR, the iconic Budweiser car has been
driven by Terry Labonte, Darrell Waltrip, Bill Elliott, Ken
Schrader, Ricky Craven, Wally Dallenbach and Dale Earnhardt Jr.
DATASOURCE: Hendrick Motorsports CONTACT: Jesse Essex of Hendrick
Motorsports, +1-704-455-3400; or Mike Torres of Anheuser-Busch,
+1-314-577-3222 Web site: http://www.anheuser-busch.com/
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