Savor the Summer With the Crisp, Minty-Lime Taste of BACARDI Silver Mojito, New From Anheuser-Busch
2007年5月14日 - 10:30PM
PRニュース・ワイアー (英語)
Mojito-flavored alcohol beverage is convenient, portable - perfect
for summer entertaining ST. LOUIS, May 14 /PRNewswire-FirstCall/ --
It's sweltering outside. Friends will arrive soon for summer snacks
and a dip in the pool. Serving made-from-scratch Mojito cocktails
seems perfect -- but who wants to spend time mixing ingredients?
BACARDI Silver Mojito, new from Anheuser-Busch, offers the classic,
refreshing, mint-and-lime taste of a muddled Mojito cocktail in a
convenient package -- perfect for entertaining friends on a hot
summer day. Available today in select restaurants and grocery
stores nationwide, BACARDI Silver Mojito is a high-quality,
premium-flavored alcohol beverage modeled after the original
muddled cocktail -- right down to its cloudy-white appearance. It
is the first nationally-available, Mojito-flavored premium malt
beverage to hit the market. "Muddling is the process used to crush
fresh mint and limes for a Mojito cocktail," said Cindy Trusler,
brand manager, Anheuser-Busch, Inc. "Bartenders are experts at
this, but many people aren't sure how to do it in their own homes.
BACARDI Silver Mojito offers the best of both worlds -- the
delicious, muddled taste of a Mojito cocktail in a time-saving,
portable package." Best enjoyed over ice in a tall glass, with a
fresh mint garnish, BACARDI Silver Mojito pairs well with spicy
Mexican and Cuban foods such as Arroz con pollo (rice with
chicken), Bunuelos (fritters), Picadillo, Ajiaco and Tamales. "It's
also great with light hors d'oeuvres like chips and salsa," said
Jill Vaughn, brewmaster, Anheuser-Busch, Inc. "The crisp,
refreshing taste of BACARDI Silver Mojito cuts through the spicy
flavors of the food and prepares the mouth for more. It's the
perfect companion to summertime cuisine." Brewed at
Anheuser-Busch's Baldwinsville, N.Y., brewery, BACARDI Silver
Mojito is available in five and four percent alcohol by volume
(ABV) versions. It is produced under an alliance Anheuser-Busch
formed with BACARDI USA in 2002 to develop, market, and distribute
BACARDI Silver -- the original clear malt beverage made with
natural citrus flavors and a crisp, refreshing taste. The family
also includes BACARDI Silver 03, BACARDI Silver Raz, BACARDI Silver
Watermelon, BACARDI Silver Big Apple, BACARDI Silver Strawberry and
BACARDI Silver Peach. BACARDI Silver Mojito is packaged in a clear,
12-ounce bottle with an applied plastic label. It will be available
in 12- and 24-ounce bottles as well as 12-ounce slim cans. "BACARDI
Silver Mojito is ideal for contemporary men and women who lead
highly social lifestyles and enjoy trying new flavored alcohol
beverages, especially when out socializing with friends," Trusler
said. "We want to meet their need for variety." Based in St. Louis,
Anheuser-Busch is the leading American brewer, holding a 48.4
percent share of U.S. beer sales. The company brews the world's
largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also
owns a 50 percent share in Grupo Modelo, Mexico's leading brewer,
and a 27 percent share in China brewer Tsingtao, whose namesake
beer brand is the country's best-selling premium beer.
Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE
Magazine's Most Admired U.S. and Global Companies lists in 2007.
Anheuser-Busch is one of the largest theme park operators in the
United States, is a major manufacturer of aluminum cans and one of
the world's largest recyclers of aluminum cans. For more
information, visit http://www.anheuser-busch.com/. DATASOURCE:
Anheuser-Busch, Inc. CONTACT: Stacey Thomson, +1-314-577-0733, , or
Fiona Peel, +1-314-577-7222, , both of Anheuser-Busch, Inc. Web
site: http://www.anheuser-busch.com/
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