Virtual branded Love island villa: Driving user engagement, in-game purchasing and new experiences in Hotel Hideaway
2022年8月29日 - 3:15PM
Azerion partners with ITV Studios‘ Love Island to create a
social experience in Hotel Hideaway, opening up opportunities for
brands and players
Amsterdam, NL - 29 August 2022 – Azerion,
the digital entertainment and media platform, has announced the
results of its first virtual branded hangout room in Hotel Hideaway
for Love Island and ITV Studios, creating higher user
engagement than any of the other rooms since its launch eleven
weeks ago. Following the partnership’s immediate success, Azerion
and ITV Studios continue to bring new experiences to players and
are launching the first of a monthly World of Love Island quiz
series.
In the first 15 hours of launching the branded
room,135,000 items were sold. This increased to 545,000 after 30
days, with blue and pink caps the most popular items. This exceeded
previous campaigns run on Hotel Hideaway, which saw an average of
75,000 items sold in the first 15 hours and 360,000 after the first
30 days. The branded room attracted 3 million visits in 30 days
with 46,000 daily visitors on average, spending an average of 52
mins in total over the period.
With the Love Island season drawing to
a close, as the reunion in the UK happened on 7 August and in the
US season ends on 28 August, Azerion in partnership with ITV
Studios will be rolling out new features. Relive the
Love Island magic with the World of Love Island Quiz in Hotel
Hideaway!Azerion and ITV Studios are delighted to announce
the first of a monthly World of Love Island quiz series
being hosted in Hotel Hideaway on 1 September, as
part of their global digital content partnership. Players can now
join other beach-body ready avatars in the Love
Island Villa as they are shown iconic footage from Love
Island shows from around the world to test their
knowledge.
With the new immersive World of Love Island quiz
experience, players must answer questions such as: What happens
next? What colour swim shorts was he wearing? Which country is this
Islander from? The game works by stepping on platforms A,
B and C until the platform with the right answer lights up. With
three rounds, each containing five questions, being broadcasted
four times a day (to cover all time zones), players will never miss
out on proving who’s the biggest Love Island expert
around; with all participants receiving an exclusive pin to show
off. A special release of new clothing and furni, plus the
extension of the existing Love Island room into the World
of Love Island area will guarantee to keep the summer
vibes flowing.
Kim Dingler, CCO, Global
Entertainment at ITV Studios, comments: “Love
Island has such a loyal and engaged fanbase, by bringing
the show to Hotel Hideaway players feel actively involved as they
experience the life of an Islander in the Love
Island villa.”
Jurriaan van
Teunenbroek, VP Games and Content at Azerion,
comments: “The Love Island experience in Hotel Hideaway
has been such a great success, showcasing the many possibilities
for brands to engage with consumers in an organic way. This
partnership demonstrates the opportunities of in-game advertising
and branding, capturing the attention of millions of actively
engaged audiences and coupling it with a successful TV show to
increase cross-marketing strategies.”
Contact
press@azerion.com
investorrelations@azerion.com
About Hotel Hideaway
With over 17.5 million registered users,
Azerion’s Hotel Hideaway is a 3D social virtual community full of
opportunities to meet new people and make new friends. The Hotel is
a lively and vibrant world full to the brim with social adventures
and fun activities! Dress to impress and stand out from the crowd
with an abundance of stylish clothing, items and accessories.
Customise your room with a variety of furniture items and
decorations. Learn secret gestures and dance moves - and then party
into the early hours inside unique public rooms. No matter what you
like to spend your time doing, Hotel Hideaway is the place to be.
There’s oodles of fun to be had and secrets to discover, so jump in
and make sure the other guests recognise your name!
About ITV Studios
ITV Studios is a creator, producer and
distributor of world-leading programmes and formats that people
can’t get enough of. Connecting millions of people every day and
shaping and reflecting the world they live in, ITV Studios is More
Than TV. Its Brand & Licensing department is responsible for
all global commercial activities including sponsorship, brand
licensing, consumer products, gaming, and live events. It
represents a diverse portfolio including scripted and non-scripted
content, game shows and kids titles, which offers a wide range of
commercial opportunities. Brands include The Voice, Hell's Kitchen,
Love Island, I’m A Celebrity... Get Me Out of Here!, The Chase,
Coronation Street, Schitt’s Creek, The Last Unicorn, Thunderbirds,
Space: 1999, The Prisoner, and more.
About Azerion
Azerion is a high-growth digital entertainment and media
platform. As a content-driven, technology and data company, Azerion
serves consumers, digital publishers, advertisers and game creators
globally. Azerion’s integrated platform provides technology
solutions to automate the purchase and sale of digital advertising
for media buyers and sellers, supported by in market sales and
campaign management teams. Through our technology, content
creators, digital publishers and advertisers work with Azerion to
reach the millions of people across the globe that play Azerion’s
games and view its distributed entertainment content to increase
engagement, loyalty and drive e-commerce. Founded in 2014 by two
Dutch entrepreneurs, Azerion has experienced rapid expansion driven
by organic growth and strategic acquisitions. Azerion is
headquartered in Amsterdam, the Netherlands and is a publicly
traded company listed on Euronext Amsterdam. For more
information visit: www.azerion.com
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