ROCHESTER, N.Y., June 29, 2011 /PRNewswire/ -- Document Security
Systems, Inc. ("DSS") (NYSE AMEX: DMC), a leader in document,
digital information and brand protection solutions, including
counterfeit prevention, authentication, mass serialization, RFID
and cloud computing technologies, is pleased to announce the launch
of its new corporate logo and marketing identity.
(Logo: http://photos.prnewswire.com/prnh/20110629/NY28203LOGO
)
"The rebranding initiative is part of DSS's larger evolution
process—it's a visual representation of the company's growth and
strategic expansion," said Patrick
White, CEO of DSS. "We provide much more than document
protection. Over the past 18 months, DSS has progressed from a
document-based, anti-counterfeit technology company; to the
comprehensive brand and information protection powerhouse it is
today. We secure everything from paper, packaging and labels, to
identification cards and digital information—no one company
encompasses the same level and breadth of services as DSS."
Previously, the Company operated as four divisions- Document
Security Systems, Plastic Printing Professionals, Premier
Packaging, and Secuprint- each of which marketed the Company's
AuthentiGuard technology suite, a line of patented overt and covert
anti-counterfeiting applications. Under the DSS name, the
Company will unify its many capabilities under one corporate
identity, and will do business as DSS Printing Group, DSS Packaging
Group, DSS Plastics Group, and DSS Digital Group, (which includes
the Company's newly acquired cloud computing and disaster recovery
division, ExtraDev, Inc.). Customers will have a consistent
look and feel as they interact with the Company's various divisions
to address their wide range of brand protection and information
security needs.
"DSS offers a full scope of the industry's most advanced
security technologies and capabilities, and is able to better serve
its diverse client base and better protect against highly
sophisticated forms of fraud," said Jason
Grady, director of worldwide sales and marketing. "The new
corporate marketing identity illustrates DSS's ability to protect
our customers' brands from every angle."
DSS plans to continually expand its technology and service
offerings to meet the needs of its customers, and to stay ahead of
today's sophisticated counterfeiters.
As the new corporate marketing identity was launched this week,
DSS introduced a new logo. It features the bold letters DSS
adjacent to a distinctive "force field" surrounding a package. The
company's intent is to get consumers to associate the DSS force
field with protecting their brand and vital information from
fraudulent attacks. "This element suggests multi-faceted fraud
protection and visibly communicates the company's commitment to
overall protection of our customers' brands and information no
matter what the application or threat," states Grady.
The logo incorporates the tag line "Security Wise. Brand Smart" which talks to the roots of DSS in
document security. It emphasizes DSS's extensive capabilities in
protecting some of the worlds most sensitive and at risk brands and
information.
Along with the launch of the new marketing identity, DSS
unveiled a newly developed corporate website, www.DSSsecure.com.
It features updated information on DSS, its range of product
and service offerings, relevant market applications, and more.
Additional features and functionality will come throughout
this coming summer and fall.
About Document Security Systems, Inc.
DSS provides comprehensive brand and information protection
solutions to corporations, governments, and financial institutions
around the world. DSS develops and manufactures products and
services containing patented and patent pending optical deterrent
technologies that help prevent counterfeiting and brand fraud from
the use of the most advanced scanners, copiers and imaging systems
in the market. The Company owns numerous patented and
patent-pending technologies and products. DSS uses its covert
and overt technologies to protect a wide range of documents
including, but not limited to, consumer packaging, vital records,
ID Cards, Smart Cards, passports, gift certificates and coupons.
The Company also protects digital information via secure
cloud computing and disaster recovery services. Furthermore,
DSS uses its extensive knowledgebase to provide comprehensive brand
protection solutions to its customers. From risk analysis and
vulnerability assessment, to systems integration and monitoring,
DSS offers the advanced tools and knowledgebase needed to protect
the world's most valuable and at-risk brands. DSS's customized
solutions are designed to protect against product diversion,
counterfeit, and other costly and damaging occurrences. For more
information on DSS and its subsidiaries, please visit
www.DSSsecure.com. For information on ExtraDev Inc., visit
www.extrashare.com.
Follow DSS on Facebook, click HERE.
For more information:
Jason Grady
Director of Worldwide Sales and Marketing
Tel: (585) 325-3610
Email: jason.grady@documentsecurity.com
Jody Janson
Investor Relations
Tel: (585) 232-5440
Email: ir@documentsecurity.com
SOURCE Document Security Systems, Inc.
