NEW YORK, Nov. 8, 2017 /PRNewswire/ -- Twitter is
partnering with leading social intelligence company, Brandwatch
(@Brandwatch) and Cheddar live news network, to keep holiday
enthusiasts up to date on what's hot and what's not this
season.
Brandwatch will be analyzing the real-time, holiday purchasing
conversations across various industries like consumer tech, auto
and retail - among others, as well as the general holiday mentions
on Twitter. Through this analysis, Twitter and Brandwatch will be
able to identify this year's most-wanted products, the brands who
can expect the biggest holiday sales spikes and what moments will
make this holiday season so memorable.
These insights will be brought to you live every Tuesday and
Friday between 3 and 4pm EST on
Cheddar (@cheddar) with the #HolidayIsHappening newsdesk, and on
Twitter itself with the #HolidayIsHappening chatbot via
@TwitterMktg.
The newsdesk will premiere with a special launch edition
tomorrow, November 9, with Twitter's
Global VP of Revenue and Operations, Matt
Derella, and Cheddar CEO, Jon
Steinberg, discussing this season's trends.
"We know that the holiday season is one of the biggest times of
the year for marketers to make a big splash - and we also know that
the holiday conversation is taking place on Twitter. Through
Brandwatch, we'll be able to take a deeper dive into what's
happening in real-time to unveil what people are talking about
during the biggest moments of the holiday season," said
Matt Derella, VP Global Revenue and
Operations at Twitter.
In addition to the most buzzed about brands and products,
Twitter and Brandwatch will also be sharing the consumer insights
and trends garnered from the real-time discussions around tentpole
holiday moments, such as Black Friday and Cyber Monday.
Make sure to tune into Cheddar every Tuesday and Friday at
3pm EST for the #HolidayIsHappening
newsdesk, and catch the premiere tomorrow at 3pm EST.
About Twitter (NYSE: TWTR)
Twitter is what's happening in the world and what people are
talking about right now. From breaking news and entertainment to
sports, politics, and everyday interests, see every side of the
story. Join the open conversation. Watch live streaming events.
Available in more than 40 languages around the world, the service
can be accessed via twitter.com, an array of mobile devices, and
SMS. For more information, please visit about.twitter.com, follow
@Twitter, and download both the Twitter and Periscope apps at
twitter.com/download and periscope.tv.
About Brandwatch
Brandwatch is the world's leading social intelligence group
offering marketers a portfolio of social and content marketing
technologies. The company's flagship products, Brandwatch Analytics
and the Vizia platform, fuel smarter decision making around the
world. With the addition of BuzzSumo's content marketing and
influencer identification platform in October 2017, the company is positioned as a
leading provider of insight-surfacing technologies across the
enterprise as well as for SMB customers.
The Brandwatch Analytics platform gathers millions of online
conversations every day and provides users with the tools to
analyze them, empowering the world's most admired brands and
agencies to make insightful, data-driven business decisions. The
Vizia platform distributes visually-engaging insights to the
physical places where the action happens.
The Brandwatch platform is used by over 1,300 brands and
agencies, including Unilever, American Airlines, Whirlpool, Asos,
Walmart, British Airways, and Dell. Brandwatch continues on its
impressive business trajectory, recently named a global leader in
enterprise social listening platforms by the latest reports from
several independent research firms. Increasing its worldwide
presence, the company has offices around the world including
Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.
Brandwatch. Now You Know.
www.brandwatch.com | @Brandwatch |press office | contact
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SOURCE Brandwatch; Twitter