Time Inc.'s PeopleTV To Expand Its Next Generation Global Entertainment Network with Live Content and Distribution on Twitter
2017年11月7日 - 4:24AM
ビジネスワイヤ(英語)
PeopleTV Will Stream Live Programming and
Marquee Franchises Including Exclusive Celebrity Interviews and
Breaking News on Twitter
Time Inc.’s (NYSE:TIME) PeopleTV, the company’s ad-supported OTT
network announced today that it will expand its live content and
distribution. The next generation global entertainment network,
PeopleTV, will begin streaming select real-time programming on
Twitter starting November 20, providing a unique live and social
experience for entertainment enthusiasts. Viewers across the globe
will have expanded access to PeopleTV content on Twitter enabling
highly engaged fans to connect and react in real-time to live
programming.
PeopleTV on Twitter will begin with its award winning live daily
show “PEOPLE NOW.” Additional content from PeopleTV on Twitter will
eventually also include live breaking news, high-profile one-on-one
celebrity interviews and marquee live events and specials spanning
entertainment and lifestyle and leveraging the company’s premier
franchises.
“We are excited to expand PeopleTV’s premium live content and
global footprint through this collaboration with Twitter by
combining our vast resources, access and authority in entertainment
and pop culture with Twitter’s unique live, social streaming video
platform. We are thrilled to bring the next generation
entertainment network, in real-time, to Twitter’s highly engaged
audience,” said Rich Battista, CEO, Time Inc.
“Entertainment is one of the most talked about topics on our
platform as pop culture fans turn to Twitter every day to see
what's happening. We are very excited for PeopleTV to bring their
editorial reputation and robust programming to Twitter alongside
the real time conversation from our audience,” said Anthony Noto,
COO, Twitter.
The live streams will be available via @PeopleTV globally on
Twitter and connected devices. Each stream will be accompanied by a
Twitter timeline, featuring the related real-time conversation. The
programming will also include opportunities for advertisers to
sponsor and promote across both platforms. Andrew Snyder, Time
Inc.’s SVP of Sales commented, “With PeopleTV’s expanded
distribution and live programming extensions on Twitter, we are
well positioned to help our customers engage high value target
audiences with greater contextual relevance and larger reach than
ever before.”
Since launching in 2016, PeopleTV has garnered more than two
million downloads. Additionally, thus far in 2017, there have been
100 million views of PeopleTV content across all platforms.
PeopleTV content on Twitter is the latest collaboration between
Twitter and Time Inc. and builds on Time Inc.’s rapid digital video
growth which recently reached a record of 1 billion video starts
each month.
ABOUT PEOPLETV
PeopleTV is a free, advertiser-supported, OTT streaming service
from Time Inc. PeopleTV’s quality programming features original
series and specials, which encompass celebrity, pop culture,
lifestyle and human interest genres. Since launching in 2016,
PeopleTV has garnered more than two million downloads. Viewers have
unlimited, daily access to an expansive slate of on-demand
programming, which includes: live red carpet coverage and
real-time, socially interactive fan forums, as well as exclusive,
behind-the-scenes access into magazine cover stories, popular cast
reunions and high-profile one-on-one celebrity interviews. PeopleTV
is available on connected-TV devices and mobile, in addition to
PeopleTV.com. Download the free app on Apple TV, Roku Players,
Amazon Fire TV, PlutoTV, Xumo, Chromecast, Xfinity, iOS and Android
devices, and follow @PeopleTV to join the conversation.
PeopleTV is a division of the leading content company Time Inc.
(NYSE: TIME).
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media
company that engages over 230 million consumers globally every
month. The company's influential brands include PEOPLE, TIME,
FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING
and TRAVEL + LEISURE, as well as approximately 60 diverse
international brands. Time Inc. offers marketers a differentiated
proposition in the marketplace by combining its powerful brands,
trusted content, audience scale, direct relationships with
consumers and unique first-party data. The company is home to
growing media and platforms, including digital video, OTT,
television, licensing, paid products and services and celebrated
live events, such as the TIME 100, FORTUNE Most Powerful Women,
PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of
the Year, the ESSENCE Festival and the FOOD & WINE Classic in
Aspen.
ABOUT TWITTER (NYSE:
TWTR)
Twitter is what’s happening in the world and what people are
talking about right now. From breaking news and entertainment to
sports, politics, and everyday interests, see every side of the
story. Join the open conversation. Watch live streaming events.
Available in more than 40 languages around the world, the service
can be accessed via twitter.com, an array of mobile devices, and
SMS. For more information, please visit about.twitter.com, follow
@Twitter, and download both the Twitter and Periscope apps at
twitter.com/download and periscope.tv.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171106006225/en/
Twitter: press@twitter.comorPeopleTVAlyssa Kent,
Alyssa.Kent@timeinc.com
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