ANA Announces New Online Content "IS JAPAN COOL? DOU"
2017年8月24日 - 12:00AM
ビジネスワイヤ(英語)
The true nature of Japan depicted through
masters of traditional Japanese art, combined with
cutting-edge technology
Today, All Nippon Airways Co., Ltd. (ANA), Japan’s largest and
only 5-Star airline, is proud to announce the launch of its new
online content “IS JAPAN COOL? DOU,” which illustrates traditional
Japanese culture through the use of cutting-edge technology. This
content can be seen on “IS JAPAN COOL?,” a website that promotes
tourist destinations and popular Japanese cultures to the
world.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170823005024/en/
"IS JAPAN COOL? DOU" TOP (Graphic:
Business Wire)
While Japan is widely known for its unique pop culture, “IS
JAPAN COOL?,” which launched in 2012, has put much of its focus on
promoting Japan’s modern culture. As the number of tourists
visiting Japan exceeded 24 million people as of 2016, the project
aims to provide a deeper understanding and a new perspective on the
true nature of Japan by introducing “the way of life,” hereby
referred to as “DOU,” a cultural asset that is valued greatly in
traditional Japanese culture.
DOU is composed of “budo (Japanese traditional martial arts)”
and “geido.” “IS JAPAN COOL? DOU” introduces nine forms of Japanese
art along with masters from each art.
Content highlights include:
- Introduction movieThunderous
beating of the taiko joined by spiritual sounds of the bells,
evokes an image of ancient times in Japan. Live action visuals of
DOU masters are connected seamlessly with the latest digital
technology, creating a modern, yet classical Japanese image, luring
viewers into the world of “IS JAPAN COOL? DOU.”
- 4DViews*Realistic holograms of
each master performing key techniques and manners significant to
each DOU, which can be seen from all 360 angles. Viewers can catch
a glimpse of “the close-up of traditional Japanese culture” from
anywhere around the world.* 4DViews technology is a dynamic
volumetric capture system, created in France in 2007, capable of
filming live action actors in a large capture area, and then
generating realistic holograms for virtual environments.
- Interview movieAn interview with
the nine masters, each narrating their own view of 1) fascinating
facts about each form of art; 2) the necessary mindset when
performing; and 3) the relationship each has with other countries.
Live action versions of the masters’ performances can also be seen
in the film.
DOU is an intangible form of cultural asset which has been
passed down for generations through masters of the field.
Re-creating the masters’ movements with technology in a tangible
form will contribute to spreading the traditional Japanese culture
and furthermore, the values of “the way of life” to the world. “IS
JAPAN COOL? DOU” provides these unprecedented experiences in hopes
to enrich the minds and lives of many of its viewers with
“Inspiration of Japan”, which is the ANA brand.
In addition, ANA has launched renewed online content called
“Explore Japan,” which features undiscovered Japanese cuisine and
attractions, aimed at attracting increased inbound tourism. Its
design and functionality have been renewed so that all visitors to
Japan may use it more seamlessly and comfortably.
Viewers are welcome to explore DOU contents at:
https://www.ana-cooljapan.com/contents/dou/
Along with DOU, please also visit “Explore Japan” at:
https://www.ana.co.jp/wws/us/e/wws_common/book-plan/explore-japan/
About ANA
ANA is the largest airline in Japan by revenues and passenger
numbers. Founded in 1952, ANA flies today on 87 international
routes and 121 domestic routes. The ANA group has 35,000 employees
and a fleet of about 250 aircraft. In FY2016, it carried 52.1
million passengers and generated revenues of 1.77 trillion Japanese
yen. ANA has been a member of Star Alliance since 1999, and has
joint-ventures with United Airlines on trans-Pacific and Asia
routes, and with Lufthansa, Swiss International Airlines and
Austrian Airlines on Japan-Europe routes. Its Frequent Flyer
Program, ANA Mileage Club, has more than 26 million members. ANA
was voted Airline of the Year for 2013 by Air Transport World
Magazine, and in 2017 was awarded five stars for the fifth
consecutive year by the world's leading Airline and Airport review
site, SKYTRAX. ANA is the launch customer and biggest operator of
the Boeing 787 Dreamliner.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170823005024/en/
IJC DOU Head Office @ AUR, Inc.Misato Kagami (Ms.) / Ashita Iju
(Mr.), +81-3-5545-3888ijc_dou_pr-ml@aur.co.jp*Please contact us by
e-mail.OrANANaheel Dajany, +81-3-6735-1111Corporate
Communications